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- South Moon Under
Brand page · Clothing · United States
South Moon Under: 68k visits a month, 18 active Meta ads, Gravity score 476.
South Moon Under — South Moon Under is a retailer offering coastal lifestyle apparel and accessories, featuring elevated wardrobe staples and on-trend fashion pieces from beloved brands and emerging designers for both women and men. In September 2026 southmoonunder.com drew an estimated 68k visits, down 2% on the month before. It ranks #2,155 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
South Moon Under is a retailer offering coastal lifestyle apparel and accessories, featuring elevated wardrobe staples and on-trend fashion pieces from beloved brands and emerging designers for both women and men.
01 · Traffic
How much traffic South Moon Under gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
South Moon Under drew an estimated 68k visits in September 2026, down 2% on the month before and down 22% over three months.
- Worldwide#130,616of 4.5m sites · Top 5%
- In United States#42,410of 1.2m sites · Top 5%
- Clothing, worldwide#12,635of 459,295 brands · Top 5%
- Clothing, United States#2,155of 97,158 brands · Top 5%
68k
estimated visits in September
1 mo ▼ −1.7%4 mo ▼ −22.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about South Moon Under.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
South Moon Under holds 2.3 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 29% of customers give five stars and 71% one star.
Clothing Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What South Moon Under sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
South Moon Under sells on Shopify, 98% of its catalogue in stock. The best seller is eGift Card, at US$50.00–US$500.00, followed by New Light Romper and Harper Crochet Midi Dress.
#1eGift CardSouth Moon UnderUS$50.00–US$500.00In stock
#2New Light RomperSouth Moon UnderUS$59.99In stock
#3Harper Crochet Midi DressSouth Moon UnderUS$89.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places South Moon Under in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 4% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$89.73
- Currency
- USD
04 · Ads
What South Moon Under is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
South Moon Under runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Exclusively at South Moon UnderSouth Moon Under7 Oct 2026video
Shop The EditSouth Moon Under6 Oct 2026image
Andrea Key Hole CardiganSouth Moon Under2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026South Lunar Incverified
Text ad19 Oct 2026South Lunar Incverified
Text ad19 Oct 2026South Lunar Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about South Moon Under.
The creators who tag @southmoonunder on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @southmoonunder on Instagram, led by sarah | clothes for dinner (15.8k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssarah | clothes for dinner@clothesfordinner · 🇮🇪 IE | Fashion style luxury Creator | 15.8k | 1.0% | 2 | Tagged @southmoonunder |
06 · Competitors according to Gravity
Who South Moon Under competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for South Moon Under among Clothing brands in United States. The closest is Anthony's Ladies Apparel, then diem attire, Hazel Blues®, Heart + Soul Collective, Freckled Poppy, Island Trends.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Anthony's Ladies Apparelanthonysfla.com | |||||||
| diem attirediemattire.com | |||||||
| Hazel Blues®hazelblues.com | |||||||
| Heart + Soul Collectiveheartsoulcollective.com | |||||||
| Freckled Poppyfreckledpoppy.com | |||||||
| Island Trendsislandtrends.com |
07 · Company
The company behind South Moon Under.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
South Moon Under is a company based in Annapolis, United States, founded in 1968 according to LinkedIn, on a domain registered in January 1998. It employs about 331 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Annapolis
- Founded
- 1968, per LinkedIn
- Domain registered
- 2 Jan 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 331 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- southmoonunder.com · Shopify · USD
- Catalogue
- 448 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about South Moon Under
What people ask Google about South Moon Under.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is South Moon Under a legit company?
According to Gravity by Benchr, South Moon Under is a brand based in Annapolis, United States: its website has existed since January 1998, it sells on a Shopify store, it employs 331 people on LinkedIn, it has 100,954 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does South Moon Under sell?
South Moon Under is a retailer offering coastal lifestyle apparel and accessories, featuring elevated wardrobe staples and on-trend fashion pieces from beloved brands and emerging designers for both women and men. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
South Moon Under prices: how much is it?
South Moon Under's best seller, eGift Card, sells from US$50.00 to US$500.00 on southmoonunder.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check southmoonunder.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does South Moon Under have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: South Moon Under advertises on Facebook and Instagram and on Google, where its offers often run. Check southmoonunder.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy South Moon Under?
South Moon Under sells on its own website, southmoonunder.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns South Moon Under?
Gravity by Benchr records a company based in Annapolis, United States, founded in 1968 according to LinkedIn, on a domain registered in 1998, with 331 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is South Moon Under doing well?
Not at the moment. Gravity by Benchr estimates about 68,000 visits to southmoonunder.com in September 2026, down 2% in a month and down 22% over three months. South Moon Under ranks #2,155 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does South Moon Under use?
Gravity by Benchr identifies southmoonunder.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does South Moon Under spend on Meta ads?
Gravity by Benchr does not publish a spend figure for South Moon Under on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, South Moon Under ranks #2,155 of 97,158 by estimated traffic. Its closest competitors on the same market are Anthony's Ladies Apparel, diem attire, Hazel Blues®, Heart + Soul Collective and Freckled Poppy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with South Moon Under.