Brand page · Power & Electrical Supplies
Southwire traffic, ads & competitors 348k visits a month, 9 active Meta ads.
Southwire — Southwire Company is a manufacturer of wire and cable products used in the distribution and transmission of electricity, as well as the tools used in their installation. In September 2026 southwire.com drew an estimated 348k visits, down 1% on the month before. It ranks #13 of 1,273 Power & Electrical Supplies brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Southwire Company is a manufacturer of wire and cable products used in the distribution and transmission of electricity, as well as the tools used in their installation.
01 · Traffic
Southwire website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Southwire drew an estimated 348k visits in September 2026, down 1% on the month before.
- Worldwide#33,269of 4.5m sites · Top 1%
- In United States#10,806of 1.2m sites · Top 1%
- Power & Electrical Supplies, worldwide#80of 26,468 brands · Top 1%
- Power & Electrical Supplies, United States#13of 1,273 brands · Top 5%
348k
estimated visits in September
1 mo ▼ −0.9%4 mo ▼ −0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Southwire reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Southwire holds 3.7 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Manufacturer Electrical Equipment Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Southwire best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Southwire's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Southwire in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Southwire ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Southwire runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Built to Last, Made in USASouthwire6 Oct 2026image
assets.southwire.comSouthwire6 Oct 2026image
Technician, Maintenance IISouthwire18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Southwire Company, LLCverified
Text ad21 Oct 2026Southwire Company, LLCverified
Text ad21 Oct 2026Southwire Company, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Southwire influencers
The creators who tag @southwire on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @southwire on Instagram, led by Cesar Santos (11.2k followers, 23.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCesar Santos@nme_electricians · 🇦🇷 AR | Decoration garden diy Creator | 11.2k | 23.9% | 1 | Tagged @southwire |
06 · Competitors according to Gravity
Southwire competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Southwire among Power & Electrical Supplies brands. The closest is Platt Electric Supply, then NassauNationalCable, EECOL Electric, Electrisa, wesco.com, Hubbell Incorporated.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Platt Electric Supplyplatt.com | |||||||
| NassauNationalCablenassaunationalcable.com | |||||||
| EECOL Electriceecol.com | |||||||
| Electrisaelectrisa.com | |||||||
| wesco.comwesco.com | |||||||
| Hubbell Incorporatedhubbell.com |
07 · Company
Who is behind Southwire?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Southwire is an e-commerce brand, founded in 1950 according to LinkedIn, on a domain registered in November 1994. It employs about 4,806 people.
- Founded
- 1950, per LinkedIn
- Domain registered
- 15 Nov 1994
- Employees
- 4,806 on LinkedIn
- Own store
- southwire.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Southwire
What people ask Google about Southwire.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Southwire legit?
According to Gravity by Benchr, Southwire is a brand: its website has existed since November 1994, it employs 4,806 people on LinkedIn, it has 12,316 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Southwire sell?
Southwire Company is a manufacturer of wire and cable products used in the distribution and transmission of electricity, as well as the tools used in their installation. Gravity by Benchr classifies it under Power & Electrical Supplies. Source: Gravity by Benchr product classification.
Is there a Southwire discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Southwire advertises on Facebook and Instagram and on Google, where its offers often run. Check southwire.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Southwire?
Gravity by Benchr records a company, founded in 1950 according to LinkedIn, on a domain registered in 1994, with 4,806 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Southwire growing?
Not at the moment. Gravity by Benchr estimates about 348,000 visits to southwire.com in September 2026, down 1% in a month and down 0% over three months. Southwire ranks #13 of 1,273 Power & Electrical Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Southwire spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Southwire on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Power & Electrical Supplies brands?
Among Power & Electrical Supplies brands in the Gravity by Benchr index, Southwire ranks #13 of 1,273 by estimated traffic. Its closest competitors on the same market are Platt Electric Supply, NassauNationalCable, EECOL Electric, Electrisa and wesco.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Southwire.