Brand page · Linens & Bedding · Denmark
Soveland: 115k visits a month, 28 active Meta ads, Gravity score 608.
Soveland — Soveland is a Danish company that sells home textiles including duvets, pillows, bedding, blankets and beds. In September 2026 soveland.dk drew an estimated 115k visits, up 35% on the month before. It ranks #7 of 170 Linens & Bedding brands in Denmark and holds a 4.8 Trustpilot rating over 28,538 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Linens & Bedding brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soveland is a Danish company that sells home textiles including duvets, pillows, bedding, blankets and beds.
01 · Traffic
How much traffic Soveland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soveland drew an estimated 115k visits in September 2026, up 35% on the month before and up 96% over three months.
- Worldwide#83,204of 4.5m sites · Top 5%
- In Denmark#380of 21.4k sites · Top 5%
- Linens & Bedding, worldwide#393of 24,680 brands · Top 5%
- Linens & Bedding, Denmark#7of 170 brands · Top 5%
115k
estimated visits in September
1 mo ▲ +34.7%4 mo ▲ +95.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soveland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soveland holds 4.8 out of 5 on Trustpilot over 28,538 reviews, 4,275 of them in the last twelve months: 90% of customers give five stars and 1% one star. That volume places Soveland in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Bedding Store Bedroom Furniture Store Linens Store Mattress Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soveland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Soveland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Soveland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Soveland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soveland runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Odin moskusdyneSoveland.dk1 Oct 2026video
Soveland.dkSoveland.dk24 Sept 2026image
Soveland.dkSoveland.dk24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Hansen Tradingverified
Text ad19 Oct 2026Hansen Tradingverified
Text ad19 Oct 2026Hansen Tradingverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soveland.
The creators who tag @soveland.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Soveland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soveland among Linens & Bedding brands in Denmark. The closest is yvesdelorme.com, then https://www.estella.de/, Artex, Fabryka Pościeli, teka.com.br, Distrihogar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| yvesdelorme.comyvesdelorme.com | |||||||
| https://www.estella.de/estella.de | |||||||
| Artexartex.com.br | |||||||
| Fabryka Pościelifabryka-poscieli.pl | |||||||
| teka.com.brteka.com.br | |||||||
| Distrihogardistrihogar.com.co |
07 · Company
The company behind Soveland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soveland is a company based in Denmark, founded in 2006 according to LinkedIn, on a domain registered in February 2011. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2006, per LinkedIn
- Domain registered
- 14 Feb 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soveland.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soveland
What people ask Google about Soveland.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soveland legit or a scam?
According to Gravity by Benchr, Soveland is a brand based in Denmark: its website has existed since February 2011, its Trustpilot profile is claimed by the brand, it employs 10 people on LinkedIn, it has 4,286 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Soveland?
Customers rate Soveland 4.8 out of 5 on Trustpilot over 28,538 reviews, 4,275 of them in the last twelve months: 90% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Soveland known for?
Soveland is a Danish company that sells home textiles including duvets, pillows, bedding, blankets and beds. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Is there a Soveland discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soveland advertises on Facebook and Instagram and on Google, where its offers often run. Check soveland.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Soveland?
Gravity by Benchr records a company based in Denmark, founded in 2006 according to LinkedIn, on a domain registered in 2011, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soveland growing?
Yes. Gravity by Benchr estimates about 115,300 visits to soveland.dk in September 2026, up 35% in a month and up 96% over three months. Soveland ranks #7 of 170 Linens & Bedding brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Soveland's ad budget?
Gravity by Benchr does not publish a spend figure for Soveland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Denmark?
Among Linens & Bedding brands in Denmark in the Gravity by Benchr index, Soveland ranks #7 of 170 by estimated traffic. Its closest competitors on the same market are yvesdelorme.com, https://www.estella.de/, Artex, Fabryka Pościeli and teka.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soveland.