Brand page · Cabinets & Storage · New Zealand
Space General: 118K visits a month, 47 active Meta ads.
Space General — Space General is a New Zealand-owned online store that sells furniture, home essentials, storage solutions, and fitness equipment. In September 2026 spacegeneral.co.nz drew an estimated 118K visits, up 33% on the month before. It ranks #3 of 75 Cabinets & Storage brands in New Zealand and holds a 4.7 Trustpilot rating over 176 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Space General is a New Zealand-owned online store that sells furniture, home essentials, storage solutions, and fitness equipment.
01 · Traffic
How much traffic Space General gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Space General drew an estimated 118K visits in September 2026, up 33% on the month before and down 65% over three months.
- Worldwide#81,633of 4.5M sites · Top 5%
- In New Zealand#285of 26.3K sites · Top 5%
- Cabinets & Storage, worldwide#151of 12,243 brands · Top 5%
- Cabinets & Storage, New Zealand#3of 75 brands · Top 5%
118K
estimated visits in September
1 mo ▲ +32.9%4 mo ▼ −64.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Space General.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Space General holds 4.7 out of 5 on Trustpilot over 176 reviews, 30 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Space General in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Space General sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Space General sells on Shopify, 85% of its catalogue in stock. The best seller is Heavy Duty Metal Garment Rack, at NZ$109.00, followed by Nola Office Desk Dressing Table With 3 Drawers 1.2M - White and 10-Tier Metal Shoe Storage Organiser - Black.
#1Heavy Duty Metal Garment RackSpace GeneralNZ$109.00In stock
#2Nola Office Desk Dressing Table With 3 Drawers 1.2M - WhiteSpace GeneralNZ$178.00In stock
#310-Tier Metal Shoe Storage Organiser - BlackSpace GeneralNZ$56.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Space General in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 82% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$128.30
- Currency
- NZD
04 · Ads
What Space General is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Space General runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2023 (image, text, video).
Your Space Done Right at Space General ✨Space General7 Oct 2026video
Watch Box With Glass Lid 10-Slot BlackNZ$35Space General29 Sept 2026image
Watch Box With Glass Lid 10-Slot BlackNZ$35Space General28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Ever Edge International LTDverified
Image ad20 Oct 2026Ever Edge International LTDverified
Text ad20 Oct 2026Ever Edge International LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Space General.
The creators who tag @spacegeneralnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Space General competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Space General among Cabinets & Storage brands in New Zealand. The closest is Urban Sales, then freedomfurniture.co.nz, Wayfair.co.uk, Dshop, TRENDS.de, IKEA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Urban Salesurbansales.co.nz | |||||||
| freedomfurniture.co.nzfreedomfurniture.co.nz | |||||||
| Wayfair.co.ukwayfair.co.uk | |||||||
| Dshopdshop.com.au | |||||||
| TRENDS.detrends.de | |||||||
| IKEAikea.se |
07 · Company
The company behind Space General.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Space General is a company based in Auckland, New Zealand, on a domain registered in November 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- Data not available
- Domain registered
- 30 Nov 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- spacegeneral.co.nz · Shopify · NZD
- Catalogue
- 215 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Space General
What people ask Google about Space General.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Space General a legit company?
According to Gravity by Benchr, Space General is a brand based in Auckland, New Zealand: its website has existed since November 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 10,696 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Space General reviews: is it worth it?
Customers rate Space General 4.7 out of 5 on Trustpilot over 176 reviews, 30 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Space General known for?
Space General is a New Zealand-owned online store that sells furniture, home essentials, storage solutions, and fitness equipment. Gravity by Benchr classifies it under Cabinets & Storage, with Storage & Organization making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Space General prices: how much is it?
Space General's best seller, Heavy Duty Metal Garment Rack, sells NZ$109.00 on spacegeneral.co.nz. 85% of the catalogue is in stock. Gravity does not track prices daily: check spacegeneral.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Space General discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Space General advertises on Facebook and Instagram and on Google, where its offers often run. Check spacegeneral.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Space General?
Space General sells on its own website, spacegeneral.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Space General?
Gravity by Benchr records a company based in Auckland, New Zealand, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Space General doing well?
Not at the moment. Gravity by Benchr estimates about 117,900 visits to spacegeneral.co.nz in September 2026, up 33% in a month and down 65% over three months. Space General ranks #3 of 75 Cabinets & Storage brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Space General use?
Gravity by Benchr identifies spacegeneral.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records.
How much does Space General spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Space General on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Cabinets & Storage brands in New Zealand?
Among Cabinets & Storage brands in New Zealand in the Gravity by Benchr index, Space General ranks #3 of 75 by estimated traffic. Its closest competitors on the same market are Urban Sales, freedomfurniture.co.nz, Wayfair.co.uk, Dshop, TRENDS.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Space General.