Brand page · Lighting · United Kingdom
Wayfair.co.uk: 9.8M visits a month, 276 active Meta ads.
Wayfair.co.uk — Wayfair is an online retailer that sells furniture, lighting, homeware, and other home goods across various styles and budgets. In September 2026 wayfair.co.uk drew an estimated 9.8M visits, down 8% on the month before. It ranks #1 of 1,041 Lighting brands in United Kingdom and holds a 3.9 Trustpilot rating over 125,992 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Wayfair is an online retailer that sells furniture, lighting, homeware, and other home goods across various styles and budgets.
01 · Traffic
How much traffic Wayfair.co.uk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wayfair.co.uk drew an estimated 9.8M visits in September 2026, down 8% on the month before and up 16% over three months.
- Worldwide#2,173of 4.5M sites · Top 1%
- In United Kingdom#73of 192K sites · Top 1%
- Lighting, worldwide#1of 25,385 brands · Top 1%
- Lighting, United Kingdom#1of 1,041 brands · Top 1%
9.8M
estimated visits in September
1 mo ▼ −7.6%4 mo ▲ +15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wayfair.co.uk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wayfair.co.uk holds 3.9 out of 5 on Trustpilot over 125,992 reviews, 23,764 of them in the last twelve months: 67% of customers give five stars and 18% one star. That volume places Wayfair.co.uk in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Wayfair.co.uk scores 3.7 over 52 reviews.
Furniture Store e-Commerce Solution Provider Home Improvement Store Decoration and Interior Design Store Outdoor Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wayfair.co.uk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wayfair.co.uk's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Wayfair.co.uk in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Wayfair.co.uk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wayfair.co.uk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Autumn SaleWayfair7 Oct 2026image
Autumn SaleWayfair6 Oct 2026image
Autumn SaleWayfair6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wayfair Stores Limitedverified
Text ad20 Oct 2026Wayfair Stores Limitedverified
Image ad20 Oct 2026Wayfair Stores Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wayfair.co.uk.
The creators who tag @wayfairuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wayfairuk on Instagram, led by Danny Campbell (32.6K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDanny Campbell@hoko_danny · 🇬🇧 GB | Decoration garden diy Creator | 32.6K | 1.1% | 5 | Tagged @wayfairuk |
06 · Competitors according to Gravity
Who Wayfair.co.uk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wayfair.co.uk among Lighting brands in United Kingdom. The closest is jossandmain.com, then furniture.com, vente-unique.com, allmodern.com, Sconto, vidaxl.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jossandmain.comjossandmain.com | |||||||
| furniture.comfurniture.com | |||||||
| vente-unique.comvente-unique.com | |||||||
| allmodern.comallmodern.com | |||||||
| Scontosconto.sk | |||||||
| vidaxl.nlvidaxl.nl |
07 · Company
The company behind Wayfair.co.uk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wayfair.co.uk is a company based in United Kingdom, on a domain registered in August 2008.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 4 Aug 2008
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wayfair.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wayfair.co.uk
What people ask Google about Wayfair.co.uk.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wayfair.co.uk a legit company?
According to Gravity by Benchr, Wayfair.co.uk is a brand based in United Kingdom: its website has existed since August 2008, its Trustpilot profile is claimed by the brand, it has 379,016 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Wayfair.co.uk reviews: is it worth it?
Customers rate Wayfair.co.uk 3.9 out of 5 on Trustpilot over 125,992 reviews, 23,764 of them in the last twelve months: 67% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Wayfair.co.uk scores 3.7 over 52 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wayfair.co.uk?
Wayfair is an online retailer that sells furniture, lighting, homeware, and other home goods across various styles and budgets. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Wayfair.co.uk promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wayfair.co.uk advertises on Facebook and Instagram and on Google, where its offers often run. Check wayfair.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Wayfair.co.uk?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wayfair.co.uk doing well?
Yes. Gravity by Benchr estimates about 9,821,400 visits to wayfair.co.uk in September 2026, down 8% in a month and up 16% over three months. Wayfair.co.uk ranks #1 of 1,041 Lighting brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wayfair.co.uk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wayfair.co.uk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in United Kingdom?
Among Lighting brands in United Kingdom in the Gravity by Benchr index, Wayfair.co.uk ranks #1 of 1,041 by estimated traffic. Its closest competitors on the same market are jossandmain.com, furniture.com, vente-unique.com, allmodern.com, Sconto. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wayfair.co.uk.