Brand page · Jewelry · United States
Spade: 154k visits a month, 215 active Meta ads, Gravity score 600.
Spade — Spade & Co is an American brand offering premium smartwatches for health, fitness & daily life without the premium price. The company creates affordable and high tech products for everyone. In September 2026 spadeandco.com drew an estimated 154k visits, up 37% on the month before. It ranks #242 of 33,382 Jewelry brands in United States and holds a 4.6 Trustpilot rating over 1,444 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Spade & Co is an American brand offering premium smartwatches for health, fitness & daily life without the premium price. The company creates affordable and high tech products for everyone.
01 · Traffic
How much traffic Spade gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Spade drew an estimated 154k visits in September 2026, up 37% on the month before and up 84% over three months.
- Worldwide#65,223of 4.5m sites · Top 5%
- In United States#21,480of 1.2m sites · Top 5%
- Jewelry, worldwide#1,287of 132,285 brands · Top 1%
- Jewelry, United States#242of 33,382 brands · Top 1%
154k
estimated visits in September
1 mo ▲ +37.1%4 mo ▲ +84.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Spade.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Spade holds 4.6 out of 5 on Trustpilot over 1,444 reviews, 573 of them in the last twelve months: 73% of customers give five stars and 6% one star. That volume places Spade in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Watch Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Spade sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Spade sells on Shopify, 79% of its catalogue in stock. The best seller is Health Smartwatch 2, at US$69.99, followed by Health Smartwatch 4 and Health Smartwatch 3.
#1Health Smartwatch 2SpadeUS$69.99In stock
#2Health Smartwatch 4SpadeUS$79.99In stock
#3Health Smartwatch 3SpadeUS$69.99–US$79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Spade in its comparison group.
- Average rating
- 4.27 / 5
- Rated products
- 86% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$69.99
- Currency
- USD
04 · Ads
What Spade is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Spade runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Wake up to a charged watchSpade & Co6 Oct 2026image
Same Features. 80% Less. Seriously.Spade & Co5 Oct 2026image
Half the price. All the features.Spade & Co5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Blackcurrent LLCverified
Text ad20 Oct 2026Blackcurrent LLCverified
Video ad20 Oct 2026Blackcurrent LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Spade.
The creators who tag @spadeandco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Spade competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Spade among Jewelry brands in United States. The closest is GARD PRO, then KOSPET EU, Amazfit, Noise, fitbit.com, Kieslect.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GARD PROgardpro.it | |||||||
| KOSPET EUeu.kospet.com | |||||||
| Amazfitde.amazfit.com | |||||||
| Noisegonoise.com | |||||||
| fitbit.comfitbit.com | |||||||
| Kieslectkieslect.com |
07 · Company
The company behind Spade.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Spade is a company based in Las Vegas, United States, on a domain registered in November 2018. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Las Vegas
- Founded
- Data not available
- Domain registered
- 15 Nov 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- spadeandco.com · Shopify · USD
- Catalogue
- 53 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Spade
What people ask Google about Spade.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Spade legit?
According to Gravity by Benchr, Spade is a brand based in Las Vegas, United States: its website has existed since November 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 6,330 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Spade reviews
Customers rate Spade 4.6 out of 5 on Trustpilot over 1,444 reviews, 573 of them in the last twelve months: 73% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Spade sell?
Spade & Co is an American brand offering premium smartwatches for health, fitness & daily life without the premium price. The company creates affordable and high tech products for everyone. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Spade cost?
Spade's best seller, Health Smartwatch 2, sells US$69.99 on spadeandco.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check spadeandco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Spade promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Spade advertises on Facebook and Instagram and on Google, where its offers often run. Check spadeandco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Spade?
Spade sells on its own website, spadeandco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Spade?
Gravity by Benchr records a company based in Las Vegas, United States, whose domain was registered in 2018, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Spade doing well?
Yes. Gravity by Benchr estimates about 154,100 visits to spadeandco.com in September 2026, up 37% in a month and up 84% over three months. Spade ranks #242 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Spade use?
Gravity by Benchr identifies spadeandco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Spade's ad budget?
Gravity by Benchr does not publish a spend figure for Spade on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Spade ranks #242 of 33,382 by estimated traffic. Its closest competitors on the same market are GARD PRO, KOSPET EU, Amazfit, Noise and fitbit.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Spade.