Brand page · Athletics · United States
Spalding traffic, ads & competitors 65.8k visits a month, 7 active Meta ads, Gravity score 440.
Spalding — Spalding is a sporting goods brand that creates basketball gear and equipment, as well as products for softball, volleyball, golf, and arena equipment. In September 2026 spalding.com drew an estimated 65.8k visits, down 16% on the month before. It ranks #61 of 2,484 Athletics brands in the United States and holds a 2.4 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Athletics brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Spalding is a sporting goods brand that creates basketball gear and equipment, as well as products for softball, volleyball, golf, and arena equipment.
01 · Traffic
Spalding website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Spalding drew an estimated 65.8k visits in September 2026, down 16% on the month before and down 33% over three months.
- Worldwide#134,412of 4.5m sites · Top 5%
- In United States#43,570of 1.2m sites · Top 5%
- Athletics, worldwide#384of 14,997 brands · Top 5%
- Athletics, United States#61of 2,484 brands · Top 5%
65.8k
estimated visits in September
1 mo ▼ −16.3%4 mo ▼ −33.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Spalding reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Spalding holds 2.4 out of 5 on Trustpilot over 14 reviews: 0% of customers give five stars and 64% one star.
Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Spalding best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Spalding's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Spalding in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Spalding ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Spalding runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Shoot Better NowSpalding26 Sept 2026image
The Beast Portable Basketball HoopSpalding15 Jul 2026image
Limited Edition All-Black The Beast® 60" Glass Portable Basketball HoopSpalding2 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Russell Brands LLCverified
Image ad19 Oct 2026Russell Brands LLCverified
Image ad19 Oct 2026SportIQ Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Spalding influencers
The creators who tag @spalding on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @spalding on Instagram, led by Red Bull Half Court (50.5k followers, 33.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRed Bull Half Court@redbullhalfcourt · INTL | Pro sports athletes Creator | 50.5k | 33.8% | 8 | Tagged @spalding |
06 · Competitors according to Gravity
Spalding competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Spalding among Athletics brands in the United States. The closest is winning-usa.com, then ccm.ru, rawlings.co.jp, Sigi Forge, Kookaburra Sport, demarini.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| winning-usa.comwinning-usa.com | |||||||
| ccm.ruccm.ru | |||||||
| rawlings.co.jprawlings.co.jp | |||||||
| Sigi Forgesigiforge.com | |||||||
| Kookaburra Sportkookaburrasport.com.au | |||||||
| demarini.comdemarini.com |
07 · Company
Who is behind Spalding?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Spalding is a company based in United States, founded in 1876 according to LinkedIn, on a domain registered in October 1994. It employs about 130 people.
- Entity country
- 🇺🇸 United States
- Founded
- 1876, per LinkedIn
- Domain registered
- 31 Oct 1994
- Employees
- 130 on LinkedIn
- Own store
- spalding.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Spalding
What people ask Google about Spalding.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Spalding a legit company?
According to Gravity by Benchr, Spalding is a brand based in the United States: its website has existed since October 1994, it employs 130 people on LinkedIn, it has 166,016 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Spalding reviews: is it worth it?
Customers rate Spalding 2.4 out of 5 on Trustpilot over 14 reviews: 0% give five stars, 64% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Spalding?
Spalding is a sporting goods brand that creates basketball gear and equipment, as well as products for softball, volleyball, golf, and arena equipment. Gravity by Benchr classifies it under Athletics. Source: Gravity by Benchr product classification.
Does Spalding have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Spalding advertises on Facebook and Instagram and on Google, where its offers often run. Check spalding.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Spalding?
Gravity by Benchr records a company based in United States, founded in 1876 according to LinkedIn, on a domain registered in 1994, with 130 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Spalding growing?
Not at the moment. Gravity by Benchr estimates about 65,800 visits to spalding.com in September 2026, down 16% in a month and down 33% over three months. Spalding ranks #61 of 2,484 Athletics brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Spalding spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Spalding on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in the United States?
Among Athletics brands in the United States in the Gravity by Benchr index, Spalding ranks #61 of 2,484 by estimated traffic. Its closest competitors on the same market are winning-usa.com, ccm.ru, rawlings.co.jp, Sigi Forge and Kookaburra Sport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Spalding.