Brand page · Food Items · Netherlands
SPAR: 157k visits a month, 189 active Meta ads, Gravity score 669.
SPAR — SPAR is a Dutch multinational retail chain and franchise brand that operates food stores selling daily groceries, fresh produce, meals, and various food and household products. In September 2026 spar.nl drew an estimated 157k visits, down 1% on the month before. It ranks #20 of 960 Food Items brands in Netherlands and holds a 2.2 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Food Items brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SPAR is a Dutch multinational retail chain and franchise brand that operates food stores selling daily groceries, fresh produce, meals, and various food and household products.
01 · Traffic
How much traffic SPAR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SPAR drew an estimated 157k visits in September 2026, down 1% on the month before and up 20% over three months.
- Worldwide#64,251of 4.5m sites · Top 5%
- In Netherlands#852of 78.6k sites · Top 5%
- Food Items, worldwide#1,573of 260,714 brands · Top 1%
- Food Items, Netherlands#20of 960 brands · Top 5%
157k
estimated visits in September
1 mo ▼ −1.5%4 mo ▲ +20.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SPAR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SPAR holds 2.2 out of 5 on Trustpilot over 19 reviews, 10 of them in the last twelve months: 11% of customers give five stars and 68% one star. That volume places SPAR in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Grocery Store Supermarket Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SPAR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SPAR's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SPAR in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SPAR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SPAR runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since January 2026 (image, video).
Effe ontbijten? Effe sparren.SPAR Nederland9 Oct 2026video
Effe ontbijten? Effe sparren.SPAR Nederland8 Oct 2026video
Effe ontbijten? Effe sparren.SPAR Nederland8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about SPAR.
The creators who tag @sparnederland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sparnederland on Instagram, led by JOEL BEUKERS🏆 (548k followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJOEL BEUKERS🏆@joelbeukers · 🇳🇱 NL | Fitness sport bodybuilding Creator | 548k | 2.4% | 1 | Tagged @sparnederland |
06 · Competitors according to Gravity
Who SPAR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SPAR among Food Items brands in Netherlands. The closest is Voilà, then Alcampo, Auto Mercado, knuspr.de, everli.com, carrefour.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Voilàvoila.ca | |||||||
| Alcampoalcampo.es | |||||||
| Auto Mercadoautomercado.cr | |||||||
| knuspr.deknuspr.de | |||||||
| everli.comeverli.com | |||||||
| carrefour.becarrefour.be |
07 · Company
The company behind SPAR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SPAR is a company based in Netherlands, founded in 1932 according to LinkedIn, on a domain registered in August 1999. It employs about 708 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1932, per LinkedIn
- Domain registered
- 20 Aug 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 708 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- spar.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SPAR
What people ask Google about SPAR.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SPAR legit or a scam?
According to Gravity by Benchr, SPAR is a brand based in Netherlands: its website has existed since August 1999, it employs 708 people on LinkedIn, it has 3,526 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SPAR?
Customers rate SPAR 2.2 out of 5 on Trustpilot over 19 reviews, 10 of them in the last twelve months: 11% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SPAR known for?
SPAR is a Dutch multinational retail chain and franchise brand that operates food stores selling daily groceries, fresh produce, meals, and various food and household products. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
SPAR promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SPAR advertises on Facebook and Instagram and on Google, where its offers often run. Check spar.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns SPAR?
Gravity by Benchr records a company based in Netherlands, founded in 1932 according to LinkedIn, on a domain registered in 1999, with 708 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SPAR growing?
Yes. Gravity by Benchr estimates about 156,800 visits to spar.nl in September 2026, down 1% in a month and up 20% over three months. SPAR ranks #20 of 960 Food Items brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is SPAR's ad budget?
Gravity by Benchr does not publish a spend figure for SPAR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Netherlands?
Among Food Items brands in Netherlands in the Gravity by Benchr index, SPAR ranks #20 of 960 by estimated traffic. Its closest competitors on the same market are Voilà, Alcampo, Auto Mercado, knuspr.de and everli.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SPAR.