- Gravity
- Rankings
- Hardware
- Power & Electrical Supplies
- Sparky Direct
Brand page · Power & Electrical Supplies · Australia
Sparky Direct: 412k visits a month, 9 active Meta ads, Gravity score 605.
Sparky Direct — Sparky Direct is an online electrical wholesaler that sells electrical supplies at wholesale trade prices. The company offers a convenient shopping experience with same-day dispatch and a 100-day money back guarantee. In September 2026 sparkydirect.com.au drew an estimated 412k visits, up 6% on the month before. It ranks #2 of 299 Power & Electrical Supplies brands in Australia and holds a 4.6 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Power & Electrical Supplies brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sparky Direct is an online electrical wholesaler that sells electrical supplies at wholesale trade prices. The company offers a convenient shopping experience with same-day dispatch and a 100-day money back guarantee.
01 · Traffic
How much traffic Sparky Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sparky Direct drew an estimated 412k visits in September 2026, up 6% on the month before and up 11% over three months.
- Worldwide#29,040of 4.5m sites · Top 1%
- In Australia#559of 105k sites · Top 1%
- Power & Electrical Supplies, worldwide#66of 26,468 brands · Top 1%
- Power & Electrical Supplies, Australia#2of 299 brands · Top 1%
412k
estimated visits in September
1 mo ▲ +6.1%4 mo ▲ +11.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sparky Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sparky Direct holds 4.6 out of 5 on Trustpilot over 24 reviews, 21 of them in the last twelve months: 96% of customers give five stars and 0% one star. That volume places Sparky Direct in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Electrical Supply Store Electrical Wholesaler Air Conditioning System Supplier Electrical Equipment Supplier Tool Store Lighting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sparky Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sparky Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sparky Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sparky Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sparky Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
4.9 ⭐7,527+Sparky Direct - Online Electrical Wholesaler1 Sept 2026image
🚨 Get Compliant + Score a FREE Limited-Edition Footy!Sparky Direct - Online Electrical Wholesaler31 Aug 2026image
Tradies, Keep Tabs On Your Kit! 👀Sparky Direct - Online Electrical Wholesaler30 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sparky Direct PTY LTDverified
Text ad19 Oct 2026Sparky Direct PTY LTDverified
Text ad19 Oct 2026Sparky Direct PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sparky Direct.
The creators who tag @sparkydirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sparky Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sparky Direct among Power & Electrical Supplies brands in Australia. The closest is CNW Electrical Wholesale, then MJS Electrical Products & Supplies, Electrisa, EECOL Electric, One Elec, Platt Electric Supply.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CNW Electrical Wholesalecnw.com.au | |||||||
| MJS Electrical Products & Suppliesmjselectricalsupplies.com.au | |||||||
| Electrisaelectrisa.com | |||||||
| EECOL Electriceecol.com | |||||||
| One Elecone-elec.com | |||||||
| Platt Electric Supplyplatt.com |
07 · Company
The company behind Sparky Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sparky Direct is a company based in Australia, founded in 1999 according to LinkedIn. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1999, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sparkydirect.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sparky Direct
What people ask Google about Sparky Direct.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sparky Direct a legit company?
According to Gravity by Benchr, Sparky Direct is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 9 people on LinkedIn, it has 19,015 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sparky Direct?
Customers rate Sparky Direct 4.6 out of 5 on Trustpilot over 24 reviews, 21 of them in the last twelve months: 96% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sparky Direct?
Sparky Direct is an online electrical wholesaler that sells electrical supplies at wholesale trade prices. The company offers a convenient shopping experience with same-day dispatch and a 100-day money back guarantee. Gravity by Benchr classifies it under Power & Electrical Supplies. Source: Gravity by Benchr product classification.
Is there a Sparky Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sparky Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check sparkydirect.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sparky Direct?
Gravity by Benchr records a company based in Australia, founded in 1999 according to LinkedIn, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sparky Direct doing well?
Yes. Gravity by Benchr estimates about 412,300 visits to sparkydirect.com.au in September 2026, up 6% in a month and up 11% over three months. Sparky Direct ranks #2 of 299 Power & Electrical Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sparky Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sparky Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Power & Electrical Supplies brands in Australia?
Among Power & Electrical Supplies brands in Australia in the Gravity by Benchr index, Sparky Direct ranks #2 of 299 by estimated traffic. Its closest competitors on the same market are CNW Electrical Wholesale, MJS Electrical Products & Supplies, Electrisa, EECOL Electric and One Elec. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sparky Direct.