Brand page · Locks & Keys · United States
Sparrows: 80.4k visits a month, 15 active Meta ads, Gravity score 532.
Sparrows — SPARROWS Lock Picks is a manufacturer of lock picks, bypass tools, and escape and evasion gear, offering professional lock pick sets and covert entry tools. In September 2026 sparrowslockpicks.com drew an estimated 80.4k visits, down 27% on the month before. It ranks #11 of 233 Locks & Keys brands in United States and holds a 1.9 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Locks & Keys brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SPARROWS Lock Picks is a manufacturer of lock picks, bypass tools, and escape and evasion gear, offering professional lock pick sets and covert entry tools.
01 · Traffic
How much traffic Sparrows gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sparrows drew an estimated 80.4k visits in September 2026, down 27% on the month before and down 18% over three months.
- Worldwide#113,178of 4.5m sites · Top 5%
- In United States#36,946of 1.2m sites · Top 5%
- Locks & Keys, worldwide#28of 1,927 brands · Top 5%
- Locks & Keys, United States#11of 233 brands · Top 5%
80.4k
estimated visits in September
1 mo ▼ −26.6%4 mo ▼ −17.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sparrows.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sparrows holds 1.9 out of 5 on Trustpilot over 21 reviews, 5 of them in the last twelve months: 52% of customers give five stars and 33% one star. That volume places Sparrows in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sparrows sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sparrows sells on Shopify, 86% of its catalogue in stock. The best seller is Tuxedo set, at US$32.00–US$46.95, followed by Heavy Bars and ULTRA Decoder.
#1Tuxedo setSparrowsUS$32.00–US$46.95In stock
#2Heavy BarsSparrowsUS$3.99In stock
#3ULTRA DecoderSparrowsUS$14.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sparrows in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 75% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$43.00
- Currency
- USD
04 · Ads
What Sparrows is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sparrows runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
Bomba RoyaleSparrows LockPicks1 Sept 2026image
Sparrows Night SchoolSparrows LockPicks14 Apr 2026image
Thins Sliver Lock PicksSparrows LockPicks9 Mar 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026SPARROWS Manufacturing Co. Incverified
Text ad20 Oct 2026SPARROWS Manufacturing Co. Incverified
Text ad20 Oct 2026SPARROWS Manufacturing Co. Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sparrows.
The creators who tag @sparrowslockpicks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sparrowslockpicks on Instagram, led by Covert Instruments (201k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCovert Instruments@covertinstruments · 🇺🇸 US | Tech gadgets innovation Creator | 201k | 1.0% | 1 | Tagged @sparrowslockpicks |
06 · Competitors according to Gravity
Who Sparrows competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sparrows among Locks & Keys brands in United States. The closest is SouthOrd, then Master Lock Store, Foley-Belsaw Locksmithing, CustomKeys.com, Bits and Pieces, GasSpouts.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SouthOrdsouthord.com | |||||||
| Master Lock Storestore.masterlock.com | |||||||
| Foley-Belsaw Locksmithingfoleybelsawlocksmithing.com | |||||||
| CustomKeys.comcustomkeys.com | |||||||
| Bits and Piecesbitsandpieces.com | |||||||
| GasSpouts.comgasspouts.com |
07 · Company
The company behind Sparrows.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sparrows is a company based in cicero, United States, on a domain registered in January 2010.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · cicero
- Founded
- Data not available
- Domain registered
- 24 Jan 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sparrowslockpicks.com · Shopify · USD
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sparrows
What people ask Google about Sparrows.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sparrows legit or a scam?
According to Gravity by Benchr, Sparrows is a brand based in cicero, United States: its website has existed since January 2010, it sells on a Shopify store, it has 19,131 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sparrows reviews
Customers rate Sparrows 1.9 out of 5 on Trustpilot over 21 reviews, 5 of them in the last twelve months: 52% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sparrows known for?
SPARROWS Lock Picks is a manufacturer of lock picks, bypass tools, and escape and evasion gear, offering professional lock pick sets and covert entry tools. Gravity by Benchr classifies it under Locks & Keys, with Educational Services making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sparrows prices: how much is it?
Sparrows' best seller, Tuxedo set, sells from US$32.00 to US$46.95 on sparrowslockpicks.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check sparrowslockpicks.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Sparrows discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sparrows advertises on Facebook and Instagram and on Google, where its offers often run. Check sparrowslockpicks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sparrows?
Sparrows sells on its own website, sparrowslockpicks.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sparrows?
Gravity by Benchr records a company based in cicero, United States, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sparrows growing?
Not at the moment. Gravity by Benchr estimates about 80,400 visits to sparrowslockpicks.com in September 2026, down 27% in a month and down 18% over three months. Sparrows ranks #11 of 233 Locks & Keys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sparrows use?
Gravity by Benchr identifies sparrowslockpicks.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sparrows spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sparrows on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Locks & Keys brands in United States?
Among Locks & Keys brands in United States in the Gravity by Benchr index, Sparrows ranks #11 of 233 by estimated traffic. Its closest competitors on the same market are SouthOrd, Master Lock Store, Foley-Belsaw Locksmithing, CustomKeys.com and Bits and Pieces. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sparrows.