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  5. Specialbeslag

Brand page · Hardware Accessories · Sweden

Specialbeslag Top 5% worldwide Top 5% in Sweden Top 5% in Hardware Accessories Top 5% in Hardware Accessories in Sweden
specialbeslag.se·🇸🇪 GÖTEBORG, Sweden· Shopify

Specialbeslag traffic, ads & competitors 79.8k visits a month, 2 active Meta ads, Gravity score 458.

Specialbeslag — Specialbeslag AB is an independent retailer specializing in hardware and interior details including handles, locks, hinges, and decorative fittings for homes and projects. In September 2026 specialbeslag.se drew an estimated 79.8k visits, down 1% on the month before. It ranks #3 of 71 Hardware Accessories brands in Sweden and holds a 4.6 Trustpilot rating over 29 reviews.

specialbeslag.se@specialbeslag 1.4kFacebookLinkedIn 98Trustpilot 4.6Meta Ad Library 2

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
79.8k
−1% vs. August 2026
Instagram followers
1.4k
35 posts · @specialbeslag
Trustpilot
4.6
29 reviews · 4 in 12 months
Meta ads
2
active · on Google since 2021
Products
100%
in stock · 154 collections
Rank in Sweden
#3
of 71 in Hardware Accessories
LinkedIn
98
followers · 6 employees
Earned media value
—
Data not available

Gravity score

458/ 1000 · 8 of 10 indicators rated
Brand Power491
Momentum475
Performance408

Percentiles within 7 peers: Hardware Accessories brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Specialbeslag AB is an independent retailer specializing in hardware and interior details including handles, locks, hinges, and decorative fittings for homes and projects.

01 · Traffic

Specialbeslag website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Specialbeslag drew an estimated 79.8k visits in September 2026, down 1% on the month before and down 43% over three months.

  • Worldwide#113,931of 4.5m sites · Top 5%
  • In Sweden#853of 27.3k sites · Top 5%
  • Hardware Accessories, worldwide#188of 17,290 brands · Top 5%
  • Hardware Accessories, Sweden#3of 71 brands · Top 5%
Monthly visitssource Sept 2026

79.8k

estimated visits in September

1 mo ▼ −1.2%4 mo ▼ −42.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Specialbeslag reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Specialbeslag holds 4.6 out of 5 on Trustpilot over 29 reviews, 4 of them in the last twelve months: 76% of customers give five stars and 10% one star. That volume places Specialbeslag in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.6TrustScore · 29 reviews · 4 in 12 months
Top 50% review volumeTop 40% rating quality
5 ★76%
4 ★14%
3 ★0%
2 ★0%
1 ★10%

Home Services

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Specialbeslag best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Specialbeslag sells on Shopify, 100% of its catalogue in stock. The best seller is Brass Screw Domed Slotted Head, at SEK 1.50–SEK 989.00, followed by Brass Screw Countersunk Slotted Head and Adapter Sleeve 8mm - 9mm.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cabinet Hardware0%
Toilet Paper Holders0%
Storage & Organization0%
Door Hardware0%

Share of the catalogue by product family.

Activity mixdominant: Hardware Accessories
Hardware Accessories44%
Building Materials20%
Bathroom Accessories9%
Household Supplies5%
Locks & Keys4%

The dominant category places Specialbeslag in its comparison group.

Prices and ratingsstore data
Average rating
5.00 / 5
Rated products
0% of the catalogue
In stock
100%
Upper price quartile
US$18.89
Currency
SEK

05 · Influencers

Specialbeslag influencers

The creators who tag @specialbeslag on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @specialbeslag · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Specialbeslag competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Specialbeslag among Hardware Accessories brands in Sweden. The closest is Lundell & Zetterberg, then FINICC, AKZERN YAPI, GM Finishing Hardware, hardsan.mx, Rostfri.nu.

CompetitorsHardware Accessories · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Lundell & Zetterberglundellochzetterberg.se
FINICCfinicc.se
AKZERN YAPIakzern.com
GM Finishing Hardwaregmfhardware.ph
hardsan.mxhardsan.mx
Rostfri.nurostfri.nu
Competitors Gravity finds for Specialbeslag. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Specialbeslag with Lundell & Zetterberg

07 · Company

Who is behind Specialbeslag?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Specialbeslag is a company based in GÖTEBORG, Sweden, founded in 2004 according to LinkedIn. It employs about 6 people.

Legal entityGravity index, Nov 2026
Entity country
🇸🇪 Sweden · GÖTEBORG
Founded
2004, per LinkedIn
Employees
6 on LinkedIn
DistributionGravity index, Nov 2026
Own store
specialbeslag.se · Shopify · SEK
Catalogue
154 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Specialbeslag

What people ask Google about Specialbeslag.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Specialbeslag legit?

According to Gravity by Benchr, Specialbeslag is a brand based in GÖTEBORG, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 1,390 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Specialbeslag?

Customers rate Specialbeslag 4.6 out of 5 on Trustpilot over 29 reviews, 4 of them in the last twelve months: 76% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Specialbeslag?

Specialbeslag AB is an independent retailer specializing in hardware and interior details including handles, locks, hinges, and decorative fittings for homes and projects. Gravity by Benchr classifies it under Hardware Accessories, with Cabinet Hardware making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Specialbeslag cost?

Specialbeslag's best seller, Brass Screw Domed Slotted Head, sells from SEK 1.50 to SEK 989.00 on specialbeslag.se. 100% of the catalogue is in stock. Gravity does not track prices daily: check specialbeslag.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Specialbeslag have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Specialbeslag advertises on Facebook and Instagram and on Google, where its offers often run. Check specialbeslag.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Specialbeslag?

Specialbeslag sells on its own website, specialbeslag.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Specialbeslag?

Gravity by Benchr records a company based in GÖTEBORG, Sweden, founded in 2004 according to LinkedIn, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Specialbeslag growing?

Not at the moment. Gravity by Benchr estimates about 79,800 visits to specialbeslag.se in September 2026, down 1% in a month and down 43% over three months. Specialbeslag ranks #3 of 71 Hardware Accessories brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Specialbeslag use?

Gravity by Benchr identifies specialbeslag.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Specialbeslag's ad budget?

Gravity by Benchr does not publish a spend figure for Specialbeslag on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hardware Accessories brands in Sweden?

Among Hardware Accessories brands in Sweden in the Gravity by Benchr index, Specialbeslag ranks #3 of 71 by estimated traffic. Its closest competitors on the same market are Lundell & Zetterberg, FINICC, AKZERN YAPI, GM Finishing Hardware and hardsan.mx. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Specialbeslag.