Brand page · Handbags, Wallets & Cases · Germany
Sperling traffic, ads & competitors 97.5k visits a month, 117 active Meta ads, Gravity score 660.
Sperling — Sperling is a German startup that sells vegan backpacks, bags, and accessories made from cork and recycled materials. In September 2026 sperling-bags.com drew an estimated 97.5k visits, up 34% on the month before. It ranks #14 of 650 Handbags, Wallets & Cases brands in Germany and holds a 4.8 Trustpilot rating over 218 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Handbags, Wallets & Cases brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sperling is a German startup that sells vegan backpacks, bags, and accessories made from cork and recycled materials.
01 · Traffic
Sperling website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sperling drew an estimated 97.5k visits in September 2026, up 34% on the month before and up 251% over three months.
- Worldwide#95,739of 4.5m sites · Top 5%
- In Germany#4,348of 184k sites · Top 5%
- Handbags, Wallets & Cases, worldwide#575of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, Germany#14of 650 brands · Top 5%
97.5k
estimated visits in September
1 mo ▲ +34.1%4 mo ▲ +251.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sperling reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sperling holds 4.8 out of 5 on Trustpilot over 218 reviews, 204 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places Sperling in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Bags and Luggage Store Handbags Shop Fashion Accessories Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sperling best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sperling sells on Shopify, 92% of its catalogue in stock. The best seller is "Triple-Medium" 2-in-1 Rucksack, at €119.00, followed by "Daily" Rolltop Rucksack and "Easy" Moonbag mit breitem Gurt.
#1"Triple-Medium" 2-in-1 RucksackSperling€119.00In stock
#2"Daily" Rolltop RucksackSperling€164.00In stock
#3"Easy" Moonbag mit breitem GurtSperling€69.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sperling in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 76% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$126.28
- Currency
- EUR
04 · Ads
Sperling ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sperling runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2023 (image, text, video).
Sicher durch die Dunkelheit 🚘✨Sperling Bags7 Oct 2026image
Zugang zur Sonderedition 🚘✨Sperling Bags7 Oct 2026video
Sicher durch die Dunkelheit 🚘✨Sperling Bags7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sperling Bags GmbHverified
Text ad20 Oct 2026Sperling Bags GmbHverified
Text ad20 Oct 2026Sperling Bags GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sperling influencers
The creators who tag @sperling_bags on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Sperling competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sperling among Handbags, Wallets & Cases brands in Germany. The closest is Airpaq, then Pacsafe, Ucon Acrobatics, Dein Reiseheld, GOT BAG, Travison.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Airpaqairpaq.de | |||||||
| Pacsafepacsafe.eu | |||||||
| Ucon Acrobaticsucon-acrobatics.com | |||||||
| Dein Reisehelddeinreiseheld.de | |||||||
| GOT BAGgot-bag.com | |||||||
| Travisontravison.shop |
07 · Company
Who is behind Sperling?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sperling is a company based in Bochum, Germany, founded in 2019 according to LinkedIn, on a domain registered in October 2017. It employs about 3 people.
- Entity country
- 🇩🇪 Germany · Bochum
- Founded
- 2019, per LinkedIn
- Domain registered
- 31 Oct 2017
- Status
- Operating
- Employees
- 3 on LinkedIn
- Own store
- sperling-bags.com · Shopify · EUR
- Catalogue
- 22 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sperling
What people ask Google about Sperling.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sperling legit?
According to Gravity by Benchr, Sperling is a brand based in Bochum, Germany: its website has existed since October 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 38,282 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sperling?
Customers rate Sperling 4.8 out of 5 on Trustpilot over 218 reviews, 204 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sperling sell?
Sperling is a German startup that sells vegan backpacks, bags, and accessories made from cork and recycled materials. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Backpacks making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sperling expensive?
Sperling's best seller, "Triple-Medium" 2-in-1 Rucksack, sells €119.00 on sperling-bags.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check sperling-bags.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sperling have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sperling advertises on Facebook and Instagram and on Google, where its offers often run. Check sperling-bags.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sperling?
Sperling sells on its own website, sperling-bags.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sperling?
Gravity by Benchr records a company based in Bochum, Germany, founded in 2019 according to LinkedIn, on a domain registered in 2017, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sperling doing well?
Yes. Gravity by Benchr estimates about 97,500 visits to sperling-bags.com in September 2026, up 34% in a month and up 251% over three months. Sperling ranks #14 of 650 Handbags, Wallets & Cases brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sperling use?
Gravity by Benchr identifies sperling-bags.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sperling's ad budget?
Gravity by Benchr does not publish a spend figure for Sperling on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Germany?
Among Handbags, Wallets & Cases brands in Germany in the Gravity by Benchr index, Sperling ranks #14 of 650 by estimated traffic. Its closest competitors on the same market are Airpaq, Pacsafe, Ucon Acrobatics, Dein Reiseheld and GOT BAG. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sperling.