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Brand page · Shoes · United States

Sperry Top 1% worldwide Top 1% in United States Top 1% in Shoes Top 1% in Shoes in United States
sperry.com·🇺🇸 Wilmington, United States· Shopify·Since 1994

Sperry: 1.2m visits a month, 383 active Meta ads, Gravity score 497.

Sperry — Sperry is a footwear brand that sells boat shoes and other footwear icons for men and women. In September 2026 sperry.com drew an estimated 1.2m visits, down 23% on the month before. It ranks #35 of 6,771 Shoes brands in United States and holds a 1.7 Trustpilot rating over 108 reviews.

sperry.com@sperry 351kFacebookLinkedIn 14.5kTrustpilot 1.7Meta Ad Library 383

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
1.2m
−23% vs. August 2026
Instagram followers
351k
2,876 posts · @sperry
Trustpilot
1.7
108 reviews · 35 in 12 months
Meta ads
383
active · on Google since 2023
Products
89%
in stock · 244 collections
Rank in United States
#35
of 6,771 in Shoes
LinkedIn
14.5k
followers · 361 employees
Earned media value
€39.1k
per month, Instagram

Gravity score

497/ 1000 · 10 of 10 indicators rated
Brand Power483
Momentum399
Performance607

Percentiles within 43 peers: Shoes brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Sperry is a footwear brand that sells boat shoes and other footwear icons for men and women.

01 · Traffic

How much traffic Sperry gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Sperry drew an estimated 1.2m visits in September 2026, down 23% on the month before and down 28% over three months.

  • Worldwide#12,694of 4.5m sites · Top 1%
  • In United States#4,239of 1.2m sites · Top 1%
  • Shoes, worldwide#203of 46,962 brands · Top 1%
  • Shoes, United States#35of 6,771 brands · Top 1%
Monthly visitssource Sept 2026

1.2m

estimated visits in September

1 mo ▼ −23.2%4 mo ▼ −27.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Sperry.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Sperry holds 1.7 out of 5 on Trustpilot over 108 reviews, 35 of them in the last twelve months: 8% of customers give five stars and 76% one star. That volume places Sperry in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.7TrustScore · 108 reviews · 35 in 12 months
Top 30% review volume
5 ★8%
4 ★3%
3 ★5%
2 ★8%
1 ★76%

Clothing Store Activewear Store Men's Clothing Store Shoe Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Sperry sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Sperry sells on Shopify, 89% of its catalogue in stock. The best seller is Authentic Original™ 2-Eye Boat Shoe, at US$110.00, followed by Authentic Original™ 2-Eye Boat Shoe and Billfish™ 3-Eye Boat Shoe.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026

Data not available

Share of the catalogue by product family.

Activity mixdominant: Shoes
Shoes89%
Clothing9%
Shoe Accessories1%
Household Supplies0%
Personal Care0%

The dominant category places Sperry in its comparison group.

Prices and ratingsstore data
Average rating
4.73 / 5
Rated products
71% of the catalogue
In stock
89%
Upper price quartile
US$110.00
Currency
USD

05 · Influencers

Who talks about Sperry.

The creators who tag @sperry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sperry on Instagram, led by Laura | daily outfits (15.1k followers, 0.6% engagement).

Influencersaccounts tagging @sperry · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLaura | daily outfits@laurastrongllc · 🇨🇦 CAFashion style luxury Creator15.1k0.6%7Tagged @sperry
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Sperry competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Sperry among Shoes brands in United States. The closest is sebago.fr, then SeaVees, Andre Anthony, Allen Edmonds, Tam's Shoemaker, church-footwear.com.

CompetitorsShoes · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
sebago.frsebago.fr
SeaVeesseavees.com
Andre Anthonyandreanthony.co.id
Allen Edmondsallenedmonds.com
Tam's Shoemakertamsshoemaker.com
church-footwear.comchurch-footwear.com
Competitors Gravity finds for Sperry. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Sperry with sebago.fr

07 · Company

The company behind Sperry.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Sperry is a company based in Wilmington, United States, on a domain registered in October 1994. It employs about 361 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Wilmington
Founded
Data not available
Domain registered
24 Oct 1994
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
361 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
sperry.com · Shopify · USD
Catalogue
244 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Sperry

What people ask Google about Sperry.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Sperry legit?

According to Gravity by Benchr, Sperry is a brand based in Wilmington, United States: its website has existed since October 1994, it sells on a Shopify store, it employs 361 people on LinkedIn, it has 350,692 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Sperry reviews: is it worth it?

Customers rate Sperry 1.7 out of 5 on Trustpilot over 108 reviews, 35 of them in the last twelve months: 8% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Sperry?

Sperry is a footwear brand that sells boat shoes and other footwear icons for men and women. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification, October 2026.

Is Sperry expensive?

Sperry's best seller, Authentic Original™ 2-Eye Boat Shoe, sells US$110.00 on sperry.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check sperry.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Sperry promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Sperry advertises on Facebook and Instagram and on Google, where its offers often run. Check sperry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Sperry?

Sperry sells on its own website, sperry.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Sperry?

Gravity by Benchr records a company based in Wilmington, United States, whose domain was registered in 1994, with 361 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Sperry growing?

Not at the moment. Gravity by Benchr estimates about 1,182,100 visits to sperry.com in September 2026, down 23% in a month and down 28% over three months. Sperry ranks #35 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Sperry use?

Gravity by Benchr identifies sperry.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Sperry spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Sperry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Shoes brands in United States?

Among Shoes brands in United States in the Gravity by Benchr index, Sperry ranks #35 of 6,771 by estimated traffic. Its closest competitors on the same market are sebago.fr, SeaVees, Andre Anthony, Allen Edmonds and Tam's Shoemaker. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sperry.