Brand page · Extended Warranties · United States
Sphero: 159k visits a month, 2 active Meta ads, Gravity score 537.
Sphero — Sphero builds future-forward skills and AI Literacy through fun, hands-on coding robots, STEM kits, CTE and computer science lessons for PK-12 students. In September 2026 sphero.com drew an estimated 159k visits, down 12% on the month before. It ranks #16 of 307 Extended Warranties brands in United States and holds a 2.0 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Extended Warranties brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sphero builds future-forward skills and AI Literacy through fun, hands-on coding robots, STEM kits, CTE and computer science lessons for PK-12 students.
01 · Traffic
How much traffic Sphero gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sphero drew an estimated 159k visits in September 2026, down 12% on the month before and down 9% over three months.
- Worldwide#63,590of 4.5m sites · Top 5%
- In United States#20,952of 1.2m sites · Top 5%
- Extended Warranties, worldwide#30of 810 brands · Top 5%
- Extended Warranties, United States#16of 307 brands · Top 10%
159k
estimated visits in September
1 mo ▼ −11.8%4 mo ▼ −9.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sphero.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sphero holds 2.0 out of 5 on Trustpilot over 10 reviews, 1 of them in the last twelve months: 10% of customers give five stars and 90% one star.
Toy Manufacturer Toy Store Children's Toys Store Toy and Game Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sphero sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sphero sells on Shopify, 100% of its catalogue in stock. The best seller is Mini, at US$50.00, followed by BOLT Coding Robot and indi.
#1MiniSpheroUS$50.00In stock
#2BOLT Coding RobotSpheroUS$179.00In stock
#3indiSpheroUS$150.00–US$3,438.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sphero in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$82.74
- Currency
- USD
04 · Ads
What Sphero is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sphero runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Reimagining How Students LearnSphero2 Sept 2026video
SpheroSphero25 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sphero, Inc.verified
Text ad20 Oct 2026Sphero, Inc.verified
Text ad20 Oct 2026Sphero, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sphero.
The creators who tag @sphero on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sphero on Instagram, led by Kristen (Smith) Wright (11.7k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKristen (Smith) Wright@adayofplayandwonder · 🇺🇸 US | Parenting family Creator | 11.7k | 0.2% | 1 | Tagged @sphero |
06 · Competitors according to Gravity
Who Sphero competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sphero among Extended Warranties brands in United States. The closest is STEMpedia, then Makeblock, VEX Robotics, VEX Robotics, CircuitMess, CrunchLabs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| STEMpediathestempedia.com | |||||||
| Makeblockmakeblock.com | |||||||
| VEX Roboticsvexrobotics.com | |||||||
| VEX Roboticsvex.com | |||||||
| CircuitMesscircuitmess.com | |||||||
| CrunchLabscrunchlabs.com |
07 · Company
The company behind Sphero.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sphero is a company based in Caddo Mills, United States, founded in 2010 according to LinkedIn, on a domain registered in November 2004. It employs about 104 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Caddo Mills
- Founded
- 2010, per LinkedIn
- Domain registered
- 1 Nov 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 104 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sphero.com · Shopify · USD
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sphero
What people ask Google about Sphero.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sphero legit?
According to Gravity by Benchr, Sphero is a brand based in Caddo Mills, United States: its website has existed since November 2004, it sells on a Shopify store, it employs 104 people on LinkedIn, it has 56,565 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sphero reviews
Customers rate Sphero 2.0 out of 5 on Trustpilot over 10 reviews, 1 of them in the last twelve months: 10% give five stars, 90% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sphero known for?
Sphero builds future-forward skills and AI Literacy through fun, hands-on coding robots, STEM kits, CTE and computer science lessons for PK-12 students. Gravity by Benchr classifies it under Extended Warranties, with Drill & Screwdriver Accessories making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Sphero cost?
Sphero's best seller, Mini, sells US$50.00 on sphero.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check sphero.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sphero promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sphero advertises on Facebook and Instagram and on Google, where its offers often run. Check sphero.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sphero?
Sphero sells on its own website, sphero.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sphero?
Gravity by Benchr records a company based in Caddo Mills, United States, founded in 2010 according to LinkedIn, on a domain registered in 2004, with 104 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sphero growing?
Not at the moment. Gravity by Benchr estimates about 158,700 visits to sphero.com in September 2026, down 12% in a month and down 9% over three months. Sphero ranks #16 of 307 Extended Warranties brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sphero use?
Gravity by Benchr identifies sphero.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sphero spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sphero on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Extended Warranties brands in United States?
Among Extended Warranties brands in United States in the Gravity by Benchr index, Sphero ranks #16 of 307 by estimated traffic. Its closest competitors on the same market are STEMpedia, Makeblock, VEX Robotics, VEX Robotics and CircuitMess. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sphero.