Brand page · Personal Care · Australia
Spinely: 30.4k visits a month, 27 active Meta ads, Gravity score 581.
Spinely — Spinely is an Australian comfort brand that offers ergonomic products designed for better sitting, support, and everyday ease. In September 2026 spinely.com.au drew an estimated 30.4k visits, up 45% on the month before. It ranks #312 of 6,103 Personal Care brands in Australia and holds a 4.5 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Spinely is an Australian comfort brand that offers ergonomic products designed for better sitting, support, and everyday ease.
01 · Traffic
How much traffic Spinely gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Spinely drew an estimated 30.4k visits in September 2026, up 45% on the month before and up 5% over three months.
- Worldwide#260,092of 4.5m sites · Top 10%
- In Australia#6,886of 105k sites · Top 10%
- Personal Care, worldwide#13,245of 215,119 brands · Top 10%
- Personal Care, Australia#312of 6,103 brands · Top 10%
30.4k
estimated visits in September
1 mo ▲ +44.7%4 mo ▲ +4.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Spinely.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Spinely holds 4.5 out of 5 on Trustpilot over 20 reviews, 20 of them in the last twelve months: 95% of customers give five stars and 0% one star. That volume places Spinely in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Spinely sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Spinely sells on Shopify, 91% of its catalogue in stock. The best seller is Spinely® ComfortPro, at A$89.90, followed by Spinely® BackSupport and Spinely® NeckAlign Pillow.
#1Spinely® ComfortProSpinelyA$89.90In stock
#2Spinely® BackSupportSpinelyA$84.90In stock
#3Spinely® NeckAlign PillowSpinelyA$69.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Spinely in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 91% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$68.97
- Currency
- AUD
04 · Ads
What Spinely is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Spinely runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
We Love ComfortSpinely.8 Oct 2026image
Check the ComfortPro DimensionsSpinely.8 Oct 2026image
We often see comments like “Cheaper on Amazon” or “I saw the same one at Officeworks.” 👀 😅 And no, the Temu one isn’t the same either. SomSpinely.8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Felipe Carvalho Brisolaverified
Text ad20 Oct 2026Felipe Carvalho Brisolaverified
Text ad20 Oct 2026Felipe Carvalho Brisolaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Spinely.
The creators who tag @spinely.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Spinely competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Spinely among Personal Care brands in Australia. The closest is Posture Form Pillows, then Spinaleze, spinely.co.uk, spinely.co.nz, Healpurea, Love Nightshift.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Posture Form Pillowspostureformpillows.com.au | |||||||
| Spinalezespinaleze.com.au | |||||||
| spinely.co.ukspinely.co.uk | |||||||
| spinely.co.nzspinely.co.nz | |||||||
| Healpureahealpurea.com | |||||||
| Love Nightshiftlovenightshift.com.au |
07 · Company
The company behind Spinely.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Spinely is a company based in Matraville, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Matraville
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- spinely.com.au · Shopify · AUD
- Catalogue
- 4 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Spinely
What people ask Google about Spinely.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Spinely legit?
According to Gravity by Benchr, Spinely is a brand based in Matraville, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 3,193 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Spinely reviews: is it worth it?
Customers rate Spinely 4.5 out of 5 on Trustpilot over 20 reviews, 20 of them in the last twelve months: 95% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Spinely?
Spinely is an Australian comfort brand that offers ergonomic products designed for better sitting, support, and everyday ease. Gravity by Benchr classifies it under Personal Care, with Back Care making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Spinely prices: how much is it?
Spinely's best seller, Spinely® ComfortPro, sells A$89.90 on spinely.com.au. 91% of the catalogue is in stock. Gravity does not track prices daily: check spinely.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Spinely discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Spinely advertises on Facebook and Instagram and on Google, where its offers often run. Check spinely.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Spinely?
Spinely sells on its own website, spinely.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Spinely growing?
Yes. Gravity by Benchr estimates about 30,400 visits to spinely.com.au in September 2026, up 45% in a month and up 5% over three months. Spinely ranks #312 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Spinely use?
Gravity by Benchr identifies spinely.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Spinely's ad budget?
Gravity by Benchr does not publish a spend figure for Spinely on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Spinely ranks #312 of 6,103 by estimated traffic. Its closest competitors on the same market are Posture Form Pillows, Spinaleze, spinely.co.uk, spinely.co.nz and Healpurea. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Spinely.