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- Spiral Direct
Brand page · Clothing · United Kingdom
Spiral Direct: 60.9k visits a month, 113 active Meta ads, Gravity score 508.
Spiral Direct — Spiral Direct is a brand specializing in gothic and alternative clothing, offering men's and women's fashion including t-shirts, hoodies, and accessories, as well as heavy metal merchandise. In September 2026 spiraldirect.com drew an estimated 60.9k visits, up 9% on the month before. It ranks #835 of 19,668 Clothing brands in United Kingdom and holds a 4.0 Trustpilot rating over 3,223 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Spiral Direct is a brand specializing in gothic and alternative clothing, offering men's and women's fashion including t-shirts, hoodies, and accessories, as well as heavy metal merchandise.
01 · Traffic
How much traffic Spiral Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Spiral Direct drew an estimated 60.9k visits in September 2026, up 9% on the month before and up 7% over three months.
- Worldwide#143,606of 4.5m sites · Top 5%
- In United Kingdom#7,541of 192k sites · Top 5%
- Clothing, worldwide#13,886of 459,295 brands · Top 5%
- Clothing, United Kingdom#835of 19,668 brands · Top 5%
60.9k
estimated visits in September
1 mo ▲ +8.6%4 mo ▲ +6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Spiral Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Spiral Direct holds 4.0 out of 5 on Trustpilot over 3,223 reviews, 766 of them in the last twelve months: 75% of customers give five stars and 13% one star. That volume places Spiral Direct in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, Spiral Direct scores 3.1 over 60 reviews.
Men's Clothing Store Printed Clothing Store Fashion Accessories Store Women's Clothing Store T-Shirt Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Spiral Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Spiral Direct sells on Shopify, 91% of its catalogue in stock. The best seller is CATTITUDE - Front Print T-Shirt Black, at £16.99–£18.99, followed by ANGER MANAGEMENT - Front Print T-Shirt Black and CELTIC WOLF - T-Shirt Black.
#1CATTITUDE - Front Print T-Shirt BlackSpiral Direct£16.99–£18.99In stock
#2ANGER MANAGEMENT - Front Print T-Shirt BlackSpiral Direct£16.99–£18.99In stock
#3CELTIC WOLF - T-Shirt BlackSpiral Direct£19.99–£22.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Spiral Direct in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 29% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$26.46
- Currency
- GBP
04 · Ads
What Spiral Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Spiral Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
Reflections Front Print TeeSpiral Direct5 Oct 2026image
Skull Toadstool Tees & HoodiesSpiral Direct4 Oct 2026image
Skull Toadstool Tees & HoodiesSpiral Direct3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Spiral Direct Ltdverified
Image ad21 Oct 2026Spiral Direct Ltdverified
Text ad21 Oct 2026Spiral Direct Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Spiral Direct.
The creators who tag @spiraldirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @spiraldirect on Instagram, led by Jack Coffins (14.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJack Coffins@jack_coffins · INTL | Photography visual arts Creator | 14.3k | 0.2% | 6 | Tagged @spiraldirect |
06 · Competitors according to Gravity
Who Spiral Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Spiral Direct among Clothing brands in United Kingdom. The closest is TEACHERABC, then 8Ball, Ollie's Art Club, Hellwood Outfitters, Just Tall, Retro 90 Originals.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TEACHERABCteacherabc.com | |||||||
| 8Ball8ball.co.uk | |||||||
| Ollie's Art Clubolliesartclub.com | |||||||
| Hellwood Outfittershellwoodoutfitters.com | |||||||
| Just Talljusttall.com | |||||||
| Retro 90 Originalsretro90originals.com |
07 · Company
The company behind Spiral Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Spiral Direct is a company based in Croydon, United Kingdom, founded in 1990 according to LinkedIn, on a domain registered in October 1999. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Croydon
- Founded
- 1990, per LinkedIn
- Domain registered
- 15 Oct 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- spiraldirect.com · Shopify · GBP
- Catalogue
- 636 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Spiral Direct
What people ask Google about Spiral Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Spiral Direct legit?
According to Gravity by Benchr, Spiral Direct is a brand based in Croydon, United Kingdom: its website has existed since October 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 29,052 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Spiral Direct reviews: is it worth it?
Customers rate Spiral Direct 4.0 out of 5 on Trustpilot over 3,223 reviews, 766 of them in the last twelve months: 75% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Spiral Direct scores 3.1 over 60 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Spiral Direct sell?
Spiral Direct is a brand specializing in gothic and alternative clothing, offering men's and women's fashion including t-shirts, hoodies, and accessories, as well as heavy metal merchandise. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Spiral Direct prices: how much is it?
Spiral Direct's best seller, CATTITUDE - Front Print T-Shirt Black, sells from £16.99 to £18.99 on spiraldirect.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check spiraldirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Spiral Direct promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Spiral Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check spiraldirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Spiral Direct?
Spiral Direct sells on its own website, spiraldirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Spiral Direct?
Gravity by Benchr records a company based in Croydon, United Kingdom, founded in 1990 according to LinkedIn, on a domain registered in 1999, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Spiral Direct growing?
Yes. Gravity by Benchr estimates about 60,900 visits to spiraldirect.com in September 2026, up 9% in a month and up 7% over three months. Spiral Direct ranks #835 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Spiral Direct use?
Gravity by Benchr identifies spiraldirect.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Spiral Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Spiral Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Spiral Direct ranks #835 of 19,668 by estimated traffic. Its closest competitors on the same market are TEACHERABC, 8Ball, Ollie's Art Club, Hellwood Outfitters and Just Tall. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Spiral Direct.