Brand page · Clothing · Denmark
SPORT 24: 822k visits a month, 312 active Meta ads, Gravity score 582.
SPORT 24 — SPORT 24 is a Danish-owned sports retail chain that sells sports clothing, equipment and sport fashion for the entire family, with both online shopping and physical stores across Denmark. In September 2026 sport24.dk drew an estimated 822k visits, down 12% on the month before. It ranks #6 of 1,522 Clothing brands in Denmark and holds a 4.6 Trustpilot rating over 72,105 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SPORT 24 is a Danish-owned sports retail chain that sells sports clothing, equipment and sport fashion for the entire family, with both online shopping and physical stores across Denmark.
01 · Traffic
How much traffic SPORT 24 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SPORT 24 drew an estimated 822k visits in September 2026, down 12% on the month before and down 4% over three months.
- Worldwide#16,879of 4.5m sites · Top 1%
- In Denmark#50of 21.4k sites · Top 1%
- Clothing, worldwide#1,322of 459,295 brands · Top 1%
- Clothing, Denmark#6of 1,522 brands · Top 1%
822k
estimated visits in September
1 mo ▼ −12.1%4 mo ▼ −4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SPORT 24.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SPORT 24 holds 4.6 out of 5 on Trustpilot over 72,105 reviews, 719 of them in the last twelve months: 87% of customers give five stars and 2% one star. That volume places SPORT 24 in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Soccer Store Running Store Shoe Store Activewear Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SPORT 24 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SPORT 24's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SPORT 24 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SPORT 24 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SPORT 24 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Skechers børnesko skabt til vandSPORT 2414 Oct 2026video
Skechers børnesko skabt til vandSPORT 2414 Oct 2026video
Ud i det fri med SPORT 24🍂SPORT 2414 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sport24 A/Sverified
Text ad21 Oct 2026Sport24 A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SPORT 24.
The creators who tag @sport24dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sport24dk on Instagram, led by Lukas Jørgensen (30.4k followers, 40.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLukas Jørgensen@lukas_j_rgensen · 🇩🇰 DK | Pro sports athletes Creator | 30.4k | 40.2% | 1 | Tagged @sport24dk |
06 · Competitors according to Gravity
Who SPORT 24 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SPORT 24 among Clothing brands in Denmark. The closest is Sports Direct Malaysia, then prodirectrunning.com, Desport, Deporvillage, Jim Kidd Sports, intersport.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sports Direct Malaysiasportsdirect.com.my | |||||||
| prodirectrunning.comprodirectrunning.com | |||||||
| Desportdesport.ru | |||||||
| Deporvillagedeporvillage.co.uk | |||||||
| Jim Kidd Sportsjimkiddsports.com.au | |||||||
| intersport.deintersport.de |
07 · Company
The company behind SPORT 24.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SPORT 24 is a company based in Denmark, founded in 2012 according to LinkedIn, on a domain registered in November 2005. It employs about 574 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2012, per LinkedIn
- Domain registered
- 4 Nov 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 574 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sport24.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SPORT 24
What people ask Google about SPORT 24.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SPORT 24 a legit company?
According to Gravity by Benchr, SPORT 24 is a brand based in Denmark: its website has existed since November 2005, its Trustpilot profile is claimed by the brand, it employs 574 people on LinkedIn, it has 54,131 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SPORT 24 reviews
Customers rate SPORT 24 4.6 out of 5 on Trustpilot over 72,105 reviews, 719 of them in the last twelve months: 87% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SPORT 24?
SPORT 24 is a Danish-owned sports retail chain that sells sports clothing, equipment and sport fashion for the entire family, with both online shopping and physical stores across Denmark. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a SPORT 24 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SPORT 24 advertises on Facebook and Instagram and on Google, where its offers often run. Check sport24.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind SPORT 24?
Gravity by Benchr records a company based in Denmark, founded in 2012 according to LinkedIn, on a domain registered in 2005, with 574 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SPORT 24 doing well?
Not at the moment. Gravity by Benchr estimates about 822,300 visits to sport24.dk in September 2026, down 12% in a month and down 4% over three months. SPORT 24 ranks #6 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does SPORT 24 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SPORT 24 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, SPORT 24 ranks #6 of 1,522 by estimated traffic. Its closest competitors on the same market are Sports Direct Malaysia, prodirectrunning.com, Desport, Deporvillage and Jim Kidd Sports. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SPORT 24.