Brand page · Outdoor Recreation
Sportful traffic, ads & competitors 77.1k visits a month, 46 active Meta ads.
Sportful — Sportful is an Italian brand that designs and manufactures cycling and cross-country ski apparel, focusing on high-quality performance gear. In September 2026 sportful.com drew an estimated 77.1k visits, down 13% on the month before. It ranks #30 of 627 Outdoor Recreation brands and holds a 4.6 Trustpilot rating over 393 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Sportful is an Italian brand that designs and manufactures cycling and cross-country ski apparel, focusing on high-quality performance gear.
01 · Traffic
Sportful website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sportful drew an estimated 77.1k visits in September 2026, down 13% on the month before and up 5% over three months.
- Worldwide#117,290of 4.5m sites · Top 5%
- In Italy#2,795of 138k sites · Top 5%
- Outdoor Recreation, worldwide#2,257of 101,136 brands · Top 5%
- Outdoor Recreation, Italy#30of 627 brands · Top 5%
77.1k
estimated visits in September
1 mo ▼ −12.8%4 mo ▲ +5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sportful reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sportful holds 4.6 out of 5 on Trustpilot over 393 reviews, 222 of them in the last twelve months: 82% of customers give five stars and 3% one star. That volume places Sportful in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Sportful scores 4.6 over 19 reviews.
Road Cycling Bicycle Club
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sportful best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sportful's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sportful in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Sportful ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sportful runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since March 2024 (image, text, video).
SRK Shift BibshortSportful7 Oct 2026image
SRK Shift BibshortSportful7 Oct 2026image
SRK Shift BibshortSportful7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Manifattura Valcismon spaverified
Text ad19 Oct 2026Manifattura Valcismon spaverified
Text ad19 Oct 2026Manifattura Valcismon spaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sportful influencers
The creators who tag @sportful on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sportful on Instagram, led by Josie Lori Millard ⛓️ (41.9k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJosie Lori Millard ⛓️@josielori · 🇬🇧 GB | Fitness sport bodybuilding Creator | 41.9k | 1.8% | 10 | Tagged @sportful |
06 · Competitors according to Gravity
Sportful competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sportful among Outdoor Recreation brands. The closest is Экипировка для плавания MADWAVE, then Capote Store, Bioracer, Campione, prawie.pro, IRONMAN Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Экипировка для плавания MADWAVEmadwave.ru | |||||||
| Capote Storecapote.com.co | |||||||
| Bioracerbioracer.com | |||||||
| Campionecampione.dk | |||||||
| prawie.proprawie.pro | |||||||
| IRONMAN Groupironmanstore.com |
07 · Company
Who is behind Sportful?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sportful is an e-commerce brand, founded in 1972 according to LinkedIn, on a domain registered in April 1997. It employs about 22 people.
- Founded
- 1972, per LinkedIn
- Domain registered
- 29 Apr 1997
- Employees
- 22 on LinkedIn
- Own store
- sportful.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sportful
What people ask Google about Sportful.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sportful a legit company?
According to Gravity by Benchr, Sportful is a brand: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it employs 22 people on LinkedIn, it has 104,867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sportful reviews
Customers rate Sportful 4.6 out of 5 on Trustpilot over 393 reviews, 222 of them in the last twelve months: 82% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Sportful scores 4.6 over 19 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sportful sell?
Sportful is an Italian brand that designs and manufactures cycling and cross-country ski apparel, focusing on high-quality performance gear. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Sportful discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sportful advertises on Facebook and Instagram and on Google, where its offers often run. Check sportful.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sportful?
Gravity by Benchr records a company, founded in 1972 according to LinkedIn, on a domain registered in 1997, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sportful doing well?
Yes. Gravity by Benchr estimates about 77,100 visits to sportful.com in September 2026, down 13% in a month and up 5% over three months. Sportful ranks #30 of 627 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sportful spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sportful on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Sportful ranks #30 of 627 by estimated traffic. Its closest competitors on the same market are Экипировка для плавания MADWAVE, Capote Store, Bioracer, Campione and prawie.pro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sportful.