Brand page · Outdoor Recreation · Italy
SportIT: 55.1k visits a month, 6 active Meta ads, Gravity score 644.
SportIT — SportIT is an online and physical store specializing in sports equipment and products for various sports including football, running, fitness, swimming, tennis, fishing, trekking, skiing, snowboarding, volleyball, basketball, and leisure products. In September 2026 sportit.com drew an estimated 55.1k visits, up 46% on the month before. It ranks #36 of 627 Outdoor Recreation brands in Italy and holds a 2.6 Trustpilot rating over 74 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 49 peers: Outdoor Recreation brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SportIT is an online and physical store specializing in sports equipment and products for various sports including football, running, fitness, swimming, tennis, fishing, trekking, skiing, snowboarding, volleyball, basketball, and leisure products.
01 · Traffic
How much traffic SportIT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SportIT drew an estimated 55.1k visits in September 2026, up 46% on the month before and up 83% over three months.
- Worldwide#156,460of 4.5m sites · Top 5%
- In Italy#3,673of 138k sites · Top 5%
- Outdoor Recreation, worldwide#3,270of 101,136 brands · Top 5%
- Outdoor Recreation, Italy#36of 627 brands · Top 10%
55.1k
estimated visits in September
1 mo ▲ +45.8%4 mo ▲ +83.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SportIT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SportIT holds 2.6 out of 5 on Trustpilot over 74 reviews, 9 of them in the last twelve months: 64% of customers give five stars and 24% one star. That volume places SportIT in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SportIT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SportIT sells on Shopify, 40% of its catalogue in stock. The best seller is Below for weights 25 mm, at €21.90, followed by Maglie customization code and 4 Fort All Court Tennis Balls Tube.
#2Below for weights 25 mmSportIT€21.90In stock
#3Maglie customization codeSportIT€5.00In stock
4 Fort All Court Tennis Balls TubeSportIT€12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SportIT in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 0% of the catalogue
- In stock
- 40%
- Upper price quartile
- US$88.48
- Currency
- EUR
04 · Ads
What SportIT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SportIT runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Fornitura SportivaSportIT3 Sept 2026video
Il Tuo Negozio SportivoSportIT25 Aug 2026image
Franchising Negozio SportivoSportIT29 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bricosport S.R.L.verified
Text ad21 Oct 2026Bricosport S.R.L.verified
Text ad21 Oct 2026Bricosport S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SportIT.
The creators who tag @sportitcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SportIT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SportIT among Outdoor Recreation brands in Italy. The closest is Wild Gear, then Garueshop, BIG ONE, FISHERMANSTORE, HobbyPesca, Riva Tutto Per La Pesca.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wild Gearwildgear.it | |||||||
| Garueshopgarueshop.com | |||||||
| BIG ONEbigone-outdoor.com | |||||||
| FISHERMANSTOREfishermanstore.it | |||||||
| HobbyPescahobbypescaeacquari.com | |||||||
| Riva Tutto Per La Pescarivatuttoperlapesca.com |
07 · Company
The company behind SportIT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SportIT is a company based in Seregno, Italy, founded in 1987 according to LinkedIn, on a domain registered in November 1998. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Seregno
- Founded
- 1987, per LinkedIn
- Domain registered
- 7 Nov 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sportit.com · Shopify · EUR
- Catalogue
- 3,704 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SportIT
What people ask Google about SportIT.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SportIT legit or a scam?
According to Gravity by Benchr, SportIT is a brand based in Seregno, Italy: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 2,484 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SportIT?
Customers rate SportIT 2.6 out of 5 on Trustpilot over 74 reviews, 9 of them in the last twelve months: 64% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SportIT?
SportIT is an online and physical store specializing in sports equipment and products for various sports including football, running, fitness, swimming, tennis, fishing, trekking, skiing, snowboarding, volleyball, basketball, and leisure products. Gravity by Benchr classifies it under Outdoor Recreation, with Uniforms & Workwear making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SportIT cost?
SportIT's best seller, Below for weights 25 mm, sells €21.90 on sportit.com. 40% of the catalogue is in stock. Gravity does not track prices daily: check sportit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SportIT have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SportIT advertises on Facebook and Instagram and on Google, where its offers often run. Check sportit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SportIT?
SportIT sells on its own website, sportit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SportIT?
Gravity by Benchr records a company based in Seregno, Italy, founded in 1987 according to LinkedIn, on a domain registered in 1998, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SportIT doing well?
Yes. Gravity by Benchr estimates about 55,100 visits to sportit.com in September 2026, up 46% in a month and up 83% over three months. SportIT ranks #36 of 627 Outdoor Recreation brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SportIT use?
Gravity by Benchr identifies sportit.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SportIT spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SportIT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Italy?
Among Outdoor Recreation brands in Italy in the Gravity by Benchr index, SportIT ranks #36 of 627 by estimated traffic. Its closest competitors on the same market are Wild Gear, Garueshop, BIG ONE, FISHERMANSTORE and HobbyPesca. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SportIT.