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- Sportscraft
Brand page · Clothing · Australia
Sportscraft traffic, ads & competitors 325k visits a month, 127 active Meta ads, Gravity score 588.
Sportscraft — Sportscraft is an Australian fashion and lifestyle brand that sells clothing for women and men, known for quality and authentic Australian style. In September 2026 sportscraft.com.au drew an estimated 325k visits, down 3% on the month before. It ranks #100 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sportscraft is an Australian fashion and lifestyle brand that sells clothing for women and men, known for quality and authentic Australian style.
01 · Traffic
Sportscraft website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sportscraft drew an estimated 325k visits in September 2026, down 3% on the month before and down 20% over three months.
- Worldwide#35,173of 4.5m sites · Top 1%
- In Australia#701of 105k sites · Top 1%
- Clothing, worldwide#3,021of 459,295 brands · Top 1%
- Clothing, Australia#100of 12,275 brands · Top 1%
325k
estimated visits in September
1 mo ▼ −2.7%4 mo ▼ −19.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sportscraft reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sportscraft holds 3.5 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 75% of customers give five stars and 25% one star.
Activewear Store Clothing Store Women's Clothing Store Outdoor Clothing and Equipment Shop Men's Clothing Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sportscraft best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sportscraft's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sportscraft in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Sportscraft ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sportscraft runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
25% Off The EditSportscraft8 Oct 2026image
Shop The Sara Barn JacketSportscraft8 Oct 2026image
Linen, Made For LayeringSportscraft8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026APG & CO PTY LIMITEDverified
Image ad21 Oct 2026APG & CO PTY LIMITEDverified
Text ad21 Oct 2026APG & CO PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sportscraft influencers
The creators who tag @sportscraft on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sportscraft on Instagram, led by The Julia Style Edit | Elevated Mum Casual 👌🏻 (14.3k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Julia Style Edit | Elevated Mum Casual 👌🏻@thejuliastyleedit · 🇦🇺 AU | Fashion style luxury Creator | 14.3k | 0.9% | 5 | Tagged @sportscraft |
06 · Competitors according to Gravity
Sportscraft competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sportscraft among Clothing brands in Australia. The closest is Sportsgirl, then KOOKAÏ, yd.com.au, CECIL Online-Shop, S.wear, 12storeez.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sportsgirlsportsgirl.com.au | |||||||
| KOOKAÏkookai.com.au | |||||||
| yd.com.auyd.com.au | |||||||
| CECIL Online-Shopcecil.com | |||||||
| S.wears-wear.co.il | |||||||
| 12storeez.com12storeez.com |
07 · Company
Who is behind Sportscraft?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sportscraft is a company based in Australia. It employs about 147 people.
- Entity country
- 🇦🇺 Australia
- Employees
- 147 on LinkedIn
- Own store
- sportscraft.com.au
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sportscraft
What people ask Google about Sportscraft.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sportscraft legit?
According to Gravity by Benchr, Sportscraft is a brand based in Australia: it employs 147 people on LinkedIn, it has 93,072 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Sportscraft sell?
Sportscraft is an Australian fashion and lifestyle brand that sells clothing for women and men, known for quality and authentic Australian style. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Sportscraft promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sportscraft advertises on Facebook and Instagram and on Google, where its offers often run. Check sportscraft.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sportscraft?
Gravity by Benchr records a company based in Australia, with 147 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sportscraft doing well?
Not at the moment. Gravity by Benchr estimates about 325,300 visits to sportscraft.com.au in September 2026, down 3% in a month and down 20% over three months. Sportscraft ranks #100 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sportscraft spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sportscraft on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Sportscraft ranks #100 of 12,275 by estimated traffic. Its closest competitors on the same market are Sportsgirl, KOOKAÏ, yd.com.au, CECIL Online-Shop and S.wear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sportscraft.