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- Sports Direct
Brand page · Clothing · France
Sports Direct traffic, ads & competitors 517k visits a month, 872 active Meta ads, Gravity score 570.
Sports Direct — Sports Direct is a sports retail store that sells sports equipment and apparel from various brands. In September 2026 sportsdirect.fr drew an estimated 517k visits, down 23% on the month before. It ranks #10 of 5,763 Clothing brands in France and holds a 3.4 Trustpilot rating over 4,054 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 129 peers: Clothing brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sports Direct is a sports retail store that sells sports equipment and apparel from various brands.
01 · Traffic
Sports Direct website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sports Direct drew an estimated 517k visits in September 2026, down 23% on the month before and down 14% over three months.
- Worldwide#24,170of 4.5m sites · Top 1%
- In France#900of 166k sites · Top 1%
- Clothing, worldwide#1,975of 459,295 brands · Top 1%
- Clothing, France#10of 5,763 brands · Top 1%
517k
estimated visits in September
1 mo ▼ −22.6%4 mo ▼ −13.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sports Direct reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sports Direct holds 3.4 out of 5 on Trustpilot over 4,054 reviews, 672 of them in the last twelve months: 53% of customers give five stars and 31% one star. That volume places Sports Direct in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Sports Direct scores 3.6 over 2,905 reviews.
Sporting Goods Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sports Direct best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sports Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sports Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Sports Direct ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sports Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text).
Roller Derby Firestar V2 Childrens Quad Roller Skates - White / TealSports Direct12 Oct 2026image
Train with Under Armour HeatGear®Sports Direct12 Oct 2026video
De actie eindigt binnenkort.Sports Direct12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FRASERS GROUP PLCverified
Text ad21 Oct 2026FRASERS GROUP PLCverified
Text ad21 Oct 2026FRASERS GROUP PLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sports Direct influencers
The creators who tag @sportsdirectuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sportsdirectuk on Instagram, led by Ethan Allen (32k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEthan Allen@eeallen_ · 🇬🇧 GB | Fitness sport bodybuilding Creator | 32k | 0.6% | 7 | Tagged @sportsdirectuk |
06 · Competitors according to Gravity
Sports Direct competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sports Direct among Clothing brands in France. The closest is Sports Direct, then Et sport, forumsport.com, Pro:Direct Sport, Ferreira Sport, sport2000.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sports Directsportsworld.nl | |||||||
| Et sportetsport.rs | |||||||
| forumsport.comforumsport.com | |||||||
| Pro:Direct Sportprodirectsport.com | |||||||
| Ferreira Sportferreirasport.com | |||||||
| sport2000.frsport2000.fr |
07 · Company
Who is behind Sports Direct?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sports Direct is a company based in France, on a domain registered in July 2008.
- Entity country
- 🇫🇷 France
- Domain registered
- 4 Jul 2008
- Own store
- sportsdirect.fr
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sports Direct
What people ask Google about Sports Direct.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sports Direct legit or a scam?
According to Gravity by Benchr, Sports Direct is a brand based in France: its website has existed since July 2008, its Trustpilot profile is claimed by the brand, it has 233,349 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sports Direct?
Customers rate Sports Direct 3.4 out of 5 on Trustpilot over 4,054 reviews, 672 of them in the last twelve months: 53% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Sports Direct scores 3.6 over 2,905 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sports Direct?
Sports Direct is a sports retail store that sells sports equipment and apparel from various brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Sports Direct have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sports Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check sportsdirect.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sports Direct?
Gravity by Benchr records a company based in France, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sports Direct growing?
Not at the moment. Gravity by Benchr estimates about 517,300 visits to sportsdirect.fr in September 2026, down 23% in a month and down 14% over three months. Sports Direct ranks #10 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sports Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Sports Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Sports Direct ranks #10 of 5,763 by estimated traffic. Its closest competitors on the same market are Sports Direct, Et sport, forumsport.com, Pro:Direct Sport and Ferreira Sport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sports Direct.