Brand page · Jewelry · Switzerland
Squale: 112k visits a month, 62 active Meta ads, Gravity score 610.
Squale — Squale SA is a Swiss watch brand that specializes in professional diving watches, driven by precision, reliability, quality and tradition for divers and water enthusiasts worldwide. In September 2026 squale.ch drew an estimated 112k visits, up 11% on the month before. It ranks #327 of 33,382 Jewelry brands in Switzerland and holds a 3.3 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Jewelry brands in Switzerland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Squale SA is a Swiss watch brand that specializes in professional diving watches, driven by precision, reliability, quality and tradition for divers and water enthusiasts worldwide.
01 · Traffic
How much traffic Squale gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Squale drew an estimated 112k visits in September 2026, up 11% on the month before and down 5% over three months.
- Worldwide#93,389of 4.5m sites · Top 5%
- In United States#30,593of 1.2m sites · Top 5%
- Jewelry, worldwide#1,798of 132,285 brands · Top 5%
- Jewelry, United States#327of 33,382 brands · Top 1%
112k
estimated visits in September
1 mo ▲ +11.4%4 mo ▼ −5.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Squale.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Squale holds 3.3 out of 5 on Trustpilot over 25 reviews, 16 of them in the last twelve months: 44% of customers give five stars and 40% one star. That volume places Squale in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Watch Store Watch Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Squale sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Squale's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Squale in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Squale is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Squale runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
Matic-S Green Two ToneSqualeOfficial8 Oct 2026image
1545 Grey RubberSqualeOfficial7 Oct 2026image
An icon since 1959SqualeOfficial28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SQUALE SAverified
Image ad21 Oct 2026SQUALE SAverified
Text ad21 Oct 2026SQUALE SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Squale.
The creators who tag @squaleofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Squale competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Squale among Jewelry brands in Switzerland. The closest is hayridarendekuyumculuk.com, then Laco, Breil, Flouka, Nodus Watch Company, talisa.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hayridarendekuyumculuk.comhayridarendekuyumculuk.com | |||||||
| Lacolaco-watches.com | |||||||
| Breilbreil.com | |||||||
| Floukafloukaa.com | |||||||
| Nodus Watch Companynoduswatches.com | |||||||
| talisa.comtalisa.com |
07 · Company
The company behind Squale.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Squale is a company based in Switzerland, founded in 1959 according to LinkedIn. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- 1959, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- squale.ch
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Squale
What people ask Google about Squale.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Squale legit?
According to Gravity by Benchr, Squale is a brand based in Switzerland: its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 85,566 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Squale reviews
Customers rate Squale 3.3 out of 5 on Trustpilot over 25 reviews, 16 of them in the last twelve months: 44% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Squale known for?
Squale SA is a Swiss watch brand that specializes in professional diving watches, driven by precision, reliability, quality and tradition for divers and water enthusiasts worldwide. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Squale promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Squale advertises on Facebook and Instagram and on Google, where its offers often run. Check squale.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Squale?
Gravity by Benchr records a company based in Switzerland, founded in 1959 according to LinkedIn, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Squale growing?
Not at the moment. Gravity by Benchr estimates about 111,900 visits to squale.ch in September 2026, up 11% in a month and down 5% over three months. Squale ranks #327 of 33,382 Jewelry brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Squale's ad budget?
Gravity by Benchr does not publish a spend figure for Squale on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Switzerland?
Among Jewelry brands in Switzerland in the Gravity by Benchr index, Squale ranks #327 of 33,382 by estimated traffic. Its closest competitors on the same market are hayridarendekuyumculuk.com, Laco, Breil, Flouka and Nodus Watch Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Squale.