Brand page · Clothing · Australia
Squiddy traffic, ads & competitors 37.9k visits a month, 83 active Meta ads, Gravity score 514.
Squiddy — Squiddy is a clothing brand that sells weighted hoodies and sweatpants with built-in squishies, made from premium weighted fabric for comfort and stress relief. In September 2026 squiddy.store drew an estimated 37.9k visits, down 3% on the month before. It ranks #3,454 of 97,158 Clothing brands in Australia and holds a 4.6 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Squiddy is a clothing brand that sells weighted hoodies and sweatpants with built-in squishies, made from premium weighted fabric for comfort and stress relief.
01 · Traffic
Squiddy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Squiddy drew an estimated 37.9k visits in September 2026, down 3% on the month before and down 22% over three months.
- Worldwide#215,623of 4.5m sites · Top 5%
- In United States#68,098of 1.2m sites · Top 10%
- Clothing, worldwide#20,605of 459,295 brands · Top 5%
- Clothing, United States#3,454of 97,158 brands · Top 5%
37.9k
estimated visits in September
1 mo ▼ −2.6%4 mo ▼ −22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Squiddy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Squiddy holds 4.6 out of 5 on Trustpilot over 36 reviews, 35 of them in the last twelve months: 92% of customers give five stars and 8% one star. That volume places Squiddy in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Lingerie Store Youth Clothing Store Women's Clothing Store Clothing Store Streetwear Store Clothing Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Squiddy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Squiddy sells on Shopify, 97% of its catalogue in stock. The best seller is The Classic Squiddy Hoodie, at A$112.00, followed by “Squiddy” Classic Hoodie and The Classic Kids Squiddy Hoodie.
#1The Classic Squiddy HoodieSquiddyA$112.00In stock
#2“Squiddy” Classic HoodieSquiddyA$112.00In stock
#3The Classic Kids Squiddy HoodieSquiddyA$72.00–A$98.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Squiddy in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 94% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$71.83
- Currency
- AUD
04 · Ads
Squiddy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Squiddy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Shop Now - Limited AvailableSquiddy3 Oct 2026video
3 Brand New Pastel ColoursSquiddy1 Oct 2026image
Hoodies with Built-in SquishiesSquiddy25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Henry Zhengverified
Text ad21 Oct 2026Henry Zhengverified
Text ad20 Oct 2026Henry Zhengverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Squiddy influencers
The creators who tag @squiddyclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @squiddyclothing on Instagram, led by ˗ˏˋ vivienne ´ˎ˗ (31.6k followers, 27.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ˗˗ˏˋ vivienne ´ˎ˗@byvivins · 🇫🇷 FR | Fashion style luxury Creator | 31.6k | 27.8% | 1 | Tagged @squiddyclothing |
06 · Competitors according to Gravity
Squiddy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Squiddy among Clothing brands in Australia. The closest is EXPO-ISO, then sunday, RTLA Apparel, YOUKNOW Clothing, Command Melbourne, The Regatta Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| EXPO-ISOexpo-iso.com | |||||||
| sundaysundayaus.com | |||||||
| RTLA Apparelrtla.com.au | |||||||
| YOUKNOW Clothingau.youknowclothing.com | |||||||
| Command Melbournecommandmelbourne.com | |||||||
| The Regatta Shoptheregattashop.com.au |
07 · Company
Who is behind Squiddy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Squiddy is a company based in Hurstville, Australia, founded in 2023 according to LinkedIn, on a domain registered in September 2023. It employs about 2 people.
- Entity country
- 🇦🇺 Australia · Hurstville
- Founded
- 2023, per LinkedIn
- Domain registered
- 28 Sept 2023
- Employees
- 2 on LinkedIn
- Own store
- squiddy.store · Shopify · AUD
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Squiddy
What people ask Google about Squiddy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Squiddy legit?
According to Gravity by Benchr, Squiddy is a brand based in Hurstville, Australia: its website has existed since September 2023, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 13,597 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Squiddy reviews
Customers rate Squiddy 4.6 out of 5 on Trustpilot over 36 reviews, 35 of them in the last twelve months: 92% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Squiddy known for?
Squiddy is a clothing brand that sells weighted hoodies and sweatpants with built-in squishies, made from premium weighted fabric for comfort and stress relief. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Squiddy expensive?
Squiddy's best seller, The Classic Squiddy Hoodie, sells A$112.00 on squiddy.store. 97% of the catalogue is in stock. Gravity does not track prices daily: check squiddy.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Squiddy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Squiddy advertises on Facebook and Instagram and on Google, where its offers often run. Check squiddy.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Squiddy?
Squiddy sells on its own website, squiddy.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Squiddy?
Gravity by Benchr records a company based in Hurstville, Australia, founded in 2023 according to LinkedIn, on a domain registered in 2023, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Squiddy doing well?
Not at the moment. Gravity by Benchr estimates about 37,900 visits to squiddy.store in September 2026, down 3% in a month and down 22% over three months. Squiddy ranks #3,454 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Squiddy use?
Gravity by Benchr identifies squiddy.store as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Squiddy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Squiddy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Squiddy ranks #3,454 of 97,158 by estimated traffic. Its closest competitors on the same market are EXPO-ISO, sunday, RTLA Apparel, YOUKNOW Clothing and Command Melbourne. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Squiddy.