Brand page · Clothing · Sweden
Stadium: 1.9M visits a month, 38 active Meta ads.
Stadium — Stadium is a Swedish sports chain that sells clothing, shoes and sports equipment. The company aims to inspire people towards an active lifestyle and healthier life. In September 2026 stadium.se drew an estimated 1.9M visits, down 26% on the month before. It ranks #4 of 1,542 Clothing brands in Sweden and holds a 4.5 Trustpilot rating over 1,060 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Stadium is a Swedish sports chain that sells clothing, shoes and sports equipment. The company aims to inspire people towards an active lifestyle and healthier life.
01 · Traffic
How much traffic Stadium gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stadium drew an estimated 1.9M visits in September 2026, down 26% on the month before and down 40% over three months.
- Worldwide#8,499of 4.5M sites · Top 1%
- In Sweden#61of 27.3K sites · Top 1%
- Clothing, worldwide#600of 459,295 brands · Top 1%
- Clothing, Sweden#4of 1,542 brands · Top 1%
1.9M
estimated visits in September
1 mo ▼ −25.8%4 mo ▼ −40.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stadium.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stadium holds 4.5 out of 5 on Trustpilot over 1,060 reviews, 652 of them in the last twelve months: 63% of customers give five stars and 25% one star. That volume places Stadium in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stadium sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Stadium's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Stadium in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Stadium is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stadium runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Stadium. Join The Movement.Stadium7 Oct 2026video
Jackor på StadiumStadium7 Oct 2026video
Everest W Edith Coat BlackStadium7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Stadium Sweden Aktiebolagverified
Text ad19 Oct 2026Stadium Sweden Aktiebolagverified
Text ad19 Oct 2026Stadium Sweden Aktiebolagverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stadium.
The creators who tag @stadium_jointhemovement on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stadium_jointhemovement on Instagram, led by Wellicious | Circular & Non-Toxic Yoga & Activewear♻️ (16.2K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWellicious | Circular & Non-Toxic Yoga & Activewear♻️@wellicious · 🇬🇧 GB | Fashion style luxury Creator | 16.2K | 0.5% | 4 | Tagged @stadium_jointhemovement |
06 · Competitors according to Gravity
Who Stadium competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stadium among Clothing brands in Sweden. The closest is stadiumoutlet.fi, then sportsdirect.com, Sportano, intersport.de, Sport 1, Budget Sport.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| stadiumoutlet.fistadiumoutlet.fi | |||||||
| sportsdirect.comsportsdirect.com | |||||||
| Sportanosportano.cz | |||||||
| intersport.deintersport.de | |||||||
| Sport 1sport1.no | |||||||
| Budget Sportbudgetsport.fi |
07 · Company
The company behind Stadium.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stadium is a company based in Sweden, founded in 1987 according to LinkedIn. It employs about 2,099 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1987, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,099 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stadium.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stadium
What people ask Google about Stadium.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stadium legit or a scam?
According to Gravity by Benchr, Stadium is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 2,099 people on LinkedIn, it has 96,931 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Stadium reviews: is it worth it?
Customers rate Stadium 4.5 out of 5 on Trustpilot over 1,060 reviews, 652 of them in the last twelve months: 63% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Stadium sell?
Stadium is a Swedish sports chain that sells clothing, shoes and sports equipment. The company aims to inspire people towards an active lifestyle and healthier life. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Stadium promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Stadium advertises on Facebook and Instagram and on Google, where its offers often run. Check stadium.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Stadium?
Gravity by Benchr records a company based in Sweden, founded in 1987 according to LinkedIn, with 2,099 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Stadium growing?
Not at the moment. Gravity by Benchr estimates about 1,928,600 visits to stadium.se in September 2026, down 26% in a month and down 40% over three months. Stadium ranks #4 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Stadium's ad budget?
Gravity by Benchr does not publish a spend figure for Stadium on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Stadium ranks #4 of 1,542 by estimated traffic. Its closest competitors on the same market are stadiumoutlet.fi, sportsdirect.com, Sportano, intersport.de, Sport 1. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stadium.