Brand page · Outdoor Furniture · United States
Starfire Direct: 51.9k visits a month, 2 active Meta ads, Gravity score 688.
Starfire Direct — Starfire Direct is a company that specializes in selling fireplaces, fire pits, patio furniture, gas logs, and related accessories for indoor and outdoor spaces. In September 2026 starfiredirect.com drew an estimated 51.9k visits, up 48% on the month before. It ranks #38 of 682 Outdoor Furniture brands in United States and holds a 4.1 Trustpilot rating over 878 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Outdoor Furniture brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Starfire Direct is a company that specializes in selling fireplaces, fire pits, patio furniture, gas logs, and related accessories for indoor and outdoor spaces.
01 · Traffic
How much traffic Starfire Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Starfire Direct drew an estimated 51.9k visits in September 2026, up 48% on the month before and up 136% over three months.
- Worldwide#164,714of 4.5m sites · Top 5%
- In United States#52,849of 1.2m sites · Top 5%
- Outdoor Furniture, worldwide#165of 6,214 brands · Top 5%
- Outdoor Furniture, United States#38of 682 brands · Top 10%
51.9k
estimated visits in September
1 mo ▲ +47.7%4 mo ▲ +136.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Starfire Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Starfire Direct holds 4.1 out of 5 on Trustpilot over 878 reviews: 80% of customers give five stars and 5% one star. That volume places Starfire Direct in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Fireplace Store Grill Store Outdoor Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Starfire Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Starfire Direct sells on Shopify, 98% of its catalogue in stock. The best seller is Starfire Glass 1/4" Broken Fire Glass (10lbs), at US$32.50–US$35.00, followed by Starfire Glass 1/2" Broken Fire Glass (10lbs) and Starfire Glass Reflective Fire Diamonds (10lbs).
#1Starfire Glass 1/4" Broken Fire Glass (10lbs)Starfire DirectUS$32.50–US$35.00In stock
#2Starfire Glass 1/2" Broken Fire Glass (10lbs)Starfire DirectUS$37.50–US$39.50In stock
#3Starfire Glass Reflective Fire Diamonds (10lbs)Starfire DirectUS$35.50–US$36.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Starfire Direct in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 4% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$5,799.99
- Currency
- USD
04 · Ads
What Starfire Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Starfire Direct runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Tungsten 500 Smart-Heat Gas Heater by Bromic HeatingStarfire Direct2 Oct 2026image
42" Round Lunar Concrete Fire Bowl by ElementiStarfire Direct2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Starfire Directverified
Text ad21 Oct 2026Starfire Directverified
Text ad21 Oct 2026Starfire Directverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Starfire Direct.
The creators who tag @starfiredirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Starfire Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Starfire Direct among Outdoor Furniture brands in United States. The closest is Backyard Supply Direct, then Backyard Pyre, Firepit Elements, Pelican Shops, Patio Productions, Bespoke Patio.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Backyard Supply Directbackyardsupplydirect.com | |||||||
| Backyard Pyrebackyardpyre.com | |||||||
| Firepit Elementsfirepitelements.com | |||||||
| Pelican Shopspelicanshops1.com | |||||||
| Patio Productionspatioproductions.com | |||||||
| Bespoke Patiobespokepatio.com |
07 · Company
The company behind Starfire Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Starfire Direct is a company based in Temecula, United States, on a domain registered in January 2007. It employs about 11 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Temecula
- Founded
- Data not available
- Domain registered
- 17 Jan 2007
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- starfiredirect.com · Shopify · USD
- Catalogue
- 328 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Starfire Direct
What people ask Google about Starfire Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Starfire Direct legit or a scam?
According to Gravity by Benchr, Starfire Direct is a brand based in Temecula, United States: its website has existed since January 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 3,696 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Starfire Direct reviews
Customers rate Starfire Direct 4.1 out of 5 on Trustpilot over 878 reviews: 80% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Starfire Direct sell?
Starfire Direct is a company that specializes in selling fireplaces, fire pits, patio furniture, gas logs, and related accessories for indoor and outdoor spaces. Gravity by Benchr classifies it under Outdoor Furniture, with Outdoor Tables making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Starfire Direct cost?
Starfire Direct's best seller, Starfire Glass 1/4" Broken Fire Glass (10lbs), sells from US$32.50 to US$35.00 on starfiredirect.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check starfiredirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Starfire Direct have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Starfire Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check starfiredirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Starfire Direct?
Starfire Direct sells on its own website, starfiredirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Starfire Direct?
Gravity by Benchr records a company based in Temecula, United States, whose domain was registered in 2007, with 11 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Starfire Direct doing well?
Yes. Gravity by Benchr estimates about 51,900 visits to starfiredirect.com in September 2026, up 48% in a month and up 136% over three months. Starfire Direct ranks #38 of 682 Outdoor Furniture brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Starfire Direct use?
Gravity by Benchr identifies starfiredirect.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Starfire Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Starfire Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Furniture brands in United States?
Among Outdoor Furniture brands in United States in the Gravity by Benchr index, Starfire Direct ranks #38 of 682 by estimated traffic. Its closest competitors on the same market are Backyard Supply Direct, Backyard Pyre, Firepit Elements, Pelican Shops and Patio Productions. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Starfire Direct.