Brand page · Clothing · United States
Starter traffic, ads & competitors 108k visits a month, 22 active Meta ads, Gravity score 571.
Starter — Starter is a premium athletic brand that sells sports clothing and team merchandise. In September 2026 starter.com drew an estimated 108k visits, up 17% on the month before. It ranks #1,392 of 97,158 Clothing brands in the United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Starter is a premium athletic brand that sells sports clothing and team merchandise.
01 · Traffic
Starter website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Starter drew an estimated 108k visits in September 2026, up 17% on the month before and up 34% over three months.
- Worldwide#88,080of 4.5m sites · Top 5%
- In United States#28,898of 1.2m sites · Top 5%
- Clothing, worldwide#8,366of 459,295 brands · Top 5%
- Clothing, United States#1,392of 97,158 brands · Top 5%
108k
estimated visits in September
1 mo ▲ +17.4%4 mo ▲ +34.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Starter reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Starter holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Streetwear Store Clothing Store Men's Clothing Store Sportwear Manufacturer Activewear Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Starter best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Starter sells on Shopify, 100% of its catalogue in stock. The best seller is MENS CHICAGO BEARS STRIPE SLEEVE VARSITY JACKET, at US$143.00, followed by MENS LAS VEGAS RAIDERS CLASSIC BREAKAWAY JACKET and MENS NEW YORK METS SATIN VARSITY JACKET.
#1MENS CHICAGO BEARS STRIPE SLEEVE VARSITY JACKETStarterUS$143.00In stock
#2MENS LAS VEGAS RAIDERS CLASSIC BREAKAWAY JACKETStarterUS$195.00In stock
#3MENS NEW YORK METS SATIN VARSITY JACKETStarterUS$160.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Starter in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 3% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$140.00
- Currency
- USD
04 · Ads
Starter ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Starter runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Shop NHLStarter7 Oct 2026image
default_collection_headlineStarter7 Oct 2026image
Kansas City Chiefs, Tees & Hoodies, Vintage-Inspired Men's Kansas City Chiefs 80's Inspired Long Sleeve T-Shirt in White | MediumStarter7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026AM Retail Group, Inc.verified
Text ad20 Oct 2026AM Retail Group, Inc.verified
Text ad20 Oct 2026AM Retail Group, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Starter influencers
The creators who tag @starterofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @starterofficial on Instagram, led by Munfu Proffitt (12.3k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMunfu Proffitt@munfuproffitt · 🇺🇸 US | Fashion style luxury Creator | 12.3k | 2.9% | 5 | Tagged @starterofficial |
06 · Competitors according to Gravity
Starter competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Starter among Clothing brands in the United States. The closest is SaetaUSA, then AG-Gear, Undeserved, Clarkson New York, Tomorrows Laundry, ONi Global.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SaetaUSAsaeta.us | |||||||
| AG-Gearaggearstore.com | |||||||
| Undeservedundeserved.shop | |||||||
| Clarkson New Yorkclarkson-nyc.com | |||||||
| Tomorrows Laundrytomorrowslaundry.com | |||||||
| ONi Globaloniglobal.gg |
07 · Company
Who is behind Starter?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Starter is a company based in Brooklyn Park, United States, on a domain registered in September 2001. It employs about 19 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Brooklyn Park
- Domain registered
- 25 Sept 2001
- Status
- was_acquired
- Employees
- 19 on LinkedIn
- Funding stage
- M and a
- Own store
- starter.com · Shopify · USD
- Catalogue
- 251 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Starter
What people ask Google about Starter.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Starter legit?
According to Gravity by Benchr, Starter is a brand based in Brooklyn Park, United States: its website has existed since September 2001, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 243,133 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Starter?
Starter is a premium athletic brand that sells sports clothing and team merchandise. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Starter expensive?
Starter's best seller, MENS CHICAGO BEARS STRIPE SLEEVE VARSITY JACKET, sells US$143.00 on starter.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check starter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Starter discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Starter advertises on Facebook and Instagram and on Google, where its offers often run. Check starter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Starter?
Starter sells on its own website, starter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Starter?
Gravity by Benchr records a company based in Brooklyn Park, United States, whose domain was registered in 2001, with 19 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Starter doing well?
Yes. Gravity by Benchr estimates about 107,700 visits to starter.com in September 2026, up 17% in a month and up 34% over three months. Starter ranks #1,392 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Starter use?
Gravity by Benchr identifies starter.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Starter's ad budget?
Gravity by Benchr does not publish a spend figure for Starter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Starter ranks #1,392 of 97,158 by estimated traffic. Its closest competitors on the same market are SaetaUSA, AG-Gear, Undeserved, Clarkson New York and Tomorrows Laundry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Starter.