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- Start Fitness
Brand page · Shoes · United Kingdom
Start Fitness: 588k visits a month, 13 active Meta ads, Gravity score 575.
Start Fitness — Start Fitness is a UK-based retailer that sells running shoes, cycling equipment, and sportswear for all levels of runners, men and women, and fitness enthusiasts. In September 2026 startfitness.co.uk drew an estimated 588k visits, down 12% on the month before. It ranks #8 of 2,017 Shoes brands in United Kingdom and holds a 4.7 Trustpilot rating over 5,840 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 96 peers: Shoes brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Start Fitness is a UK-based retailer that sells running shoes, cycling equipment, and sportswear for all levels of runners, men and women, and fitness enthusiasts.
01 · Traffic
How much traffic Start Fitness gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Start Fitness drew an estimated 588k visits in September 2026, down 12% on the month before and down 15% over three months.
- Worldwide#21,827of 4.5m sites · Top 1%
- In United Kingdom#931of 192k sites · Top 1%
- Shoes, worldwide#389of 46,962 brands · Top 1%
- Shoes, United Kingdom#8of 2,017 brands · Top 1%
588k
estimated visits in September
1 mo ▼ −12.5%4 mo ▼ −14.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Start Fitness.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Start Fitness holds 4.7 out of 5 on Trustpilot over 5,840 reviews, 1,223 of them in the last twelve months: 87% of customers give five stars and 6% one star. That volume places Start Fitness in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Activewear Store Running Store Outdoor Sports Store Bicycle Repair Shop Bicycle Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Start Fitness sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Start Fitness sells on Shopify, 71% of its catalogue in stock. The best seller is More Mile London (5 Pack) Mens Running Socks - Multi, at £12.00, followed by High 5 Zero Electrolyte Hydration Sports Drink Tablets and More Mile London (5 Pack) Womens Running Socks - Multi.
#1More Mile London (5 Pack) Mens Running Socks - MultiStart Fitness£12.00In stock
#2High 5 Zero Electrolyte Hydration Sports Drink TabletsStart Fitness£5.90In stock
#3More Mile London (5 Pack) Womens Running Socks - MultiStart Fitness£12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Start Fitness in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 44% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$132.23
- Currency
- GBP
04 · Ads
What Start Fitness is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Start Fitness runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
adidas HyperBoost GORE-TEX Mens Running Shoes - BlueStart Fitness7 Oct 2026image
Outlast the forecastStart Fitness5 Oct 2026image
Outlast the forecastStart Fitness5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026W & M WHOLESALE LIMITEDverified
Text ad21 Oct 2026W & M WHOLESALE LIMITEDverified
Text ad21 Oct 2026JAG SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Start Fitness.
The creators who tag @startfitnessuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Start Fitness competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Start Fitness among Shoes brands in United Kingdom. The closest is Run4It, then roadrunnersports.com, Up & Running, top4running.fr, 21run.com, Fit2Run.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Run4Itrun4it.com | |||||||
| roadrunnersports.comroadrunnersports.com | |||||||
| Up & Runningupandrunning.co.uk | |||||||
| top4running.frtop4running.fr | |||||||
| 21run.com21run.com | |||||||
| Fit2Runfit2run.com |
07 · Company
The company behind Start Fitness.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Start Fitness is a company based in Newcastle Upon Tyne, United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in January 2001. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Newcastle Upon Tyne
- Founded
- 1991, per LinkedIn
- Domain registered
- 15 Jan 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- startfitness.co.uk · Shopify · GBP
- Catalogue
- 1,705 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Start Fitness
What people ask Google about Start Fitness.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Start Fitness a legit company?
According to Gravity by Benchr, Start Fitness is a brand based in Newcastle Upon Tyne, United Kingdom: its website has existed since January 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 57,136 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Start Fitness reviews: is it worth it?
Customers rate Start Fitness 4.7 out of 5 on Trustpilot over 5,840 reviews, 1,223 of them in the last twelve months: 87% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Start Fitness?
Start Fitness is a UK-based retailer that sells running shoes, cycling equipment, and sportswear for all levels of runners, men and women, and fitness enthusiasts. Gravity by Benchr classifies it under Shoes, with Cycling making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Start Fitness cost?
Start Fitness' best seller, More Mile London (5 Pack) Mens Running Socks - Multi, sells £12.00 on startfitness.co.uk. 71% of the catalogue is in stock. Gravity does not track prices daily: check startfitness.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Start Fitness promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Start Fitness advertises on Facebook and Instagram and on Google, where its offers often run. Check startfitness.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Start Fitness?
Start Fitness sells on its own website, startfitness.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Start Fitness?
Gravity by Benchr records a company based in Newcastle Upon Tyne, United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in 2001, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Start Fitness growing?
Not at the moment. Gravity by Benchr estimates about 587,800 visits to startfitness.co.uk in September 2026, down 12% in a month and down 15% over three months. Start Fitness ranks #8 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Start Fitness use?
Gravity by Benchr identifies startfitness.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Start Fitness' ad budget?
Gravity by Benchr does not publish a spend figure for Start Fitness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, Start Fitness ranks #8 of 2,017 by estimated traffic. Its closest competitors on the same market are Run4It, roadrunnersports.com, Up & Running, top4running.fr and 21run.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Start Fitness.