Brand page · Health Care · United Kingdom
OVUM: 35.7k visits a month, 34 active Meta ads, Gravity score 619.
OVUM — OVUM is a reproductive health and fertility company that sells science-backed supplements and pregnancy tests, created by women and designed by doctors. In September 2026 startwithovum.com drew an estimated 35.7k visits, down 30% on the month before. It ranks #1,056 of 12,108 Health Care brands in United Kingdom and holds a 4.0 Trustpilot rating over 124 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Health Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OVUM is a reproductive health and fertility company that sells science-backed supplements and pregnancy tests, created by women and designed by doctors.
01 · Traffic
How much traffic OVUM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OVUM drew an estimated 35.7k visits in September 2026, down 30% on the month before and up 39% over three months.
- Worldwide#227,147of 4.5m sites · Top 10%
- In United States#71,408of 1.2m sites · Top 10%
- Health Care, worldwide#6,277of 105,715 brands · Top 10%
- Health Care, United States#1,056of 12,108 brands · Top 10%
35.7k
estimated visits in September
1 mo ▼ −30.2%4 mo ▲ +39.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OVUM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OVUM holds 4.0 out of 5 on Trustpilot over 124 reviews, 21 of them in the last twelve months: 84% of customers give five stars and 6% one star. That volume places OVUM in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OVUM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OVUM sells on Shopify, 100% of its catalogue in stock. The best seller is Time to Conceive® For Women, at £44.00, followed by Time to Conceive® For Men and Time to Carry® Prenatal.
#1Time to Conceive® For WomenOVUM£44.00In stock
#2Time to Conceive® For MenOVUM£44.00In stock
#3Time to Carry® PrenatalOVUM£44.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OVUM in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 57% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$74.78
- Currency
- GBP
04 · Ads
What OVUM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OVUM runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2026 (image, text, video).
Starting something new for my TTC journey 🤍✨ I’ve recently added OVUM Time to Conceive® For Women into my daily routine, and I’m really excOVUM20 Sept 2026video
#ad | 🤍 Taking another little step to support my fertility journey 🤍 After everything we’ve been through with IVF, I’m trying to focus onOVUM15 Sept 2026video
A preconception supplement created by women who've been there, formulated by fertility doctors, and trusted in IVF clinics across the UK.OVUM11 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026OVUM Limitedverified
Text ad21 Oct 2026OVUM Limitedverified
Text ad20 Oct 2026OVUM Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OVUM.
The creators who tag @startwithovum on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @startwithovum on Instagram, led by Melanie Brown (11.6k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMelanie Brown@melaniebrownnutritionist · 🇬🇧 GB | Health medicine Creator | 11.6k | 0.7% | 2 | Tagged @startwithovum |
06 · Competitors according to Gravity
Who OVUM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OVUM among Health Care brands in United Kingdom. The closest is Muhdohub, then VSL#, itmushbegood.co.uk, Check My Body Health, Ankhway, GoodGut Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Muhdohubmuhdohub.com | |||||||
| VSL#vsl3.co.uk | |||||||
| itmushbegood.co.ukitmushbegood.co.uk | |||||||
| Check My Body Healthuk.checkmybodyhealth.com | |||||||
| Ankhwayankhway.com | |||||||
| GoodGut Nutritiongoodgutnutrition.co |
07 · Company
The company behind OVUM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OVUM is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in June 2020. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2021, per LinkedIn
- Domain registered
- 29 Jun 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- startwithovum.com · Shopify · GBP
- Catalogue
- 5 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OVUM
What people ask Google about OVUM.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OVUM legit or a scam?
According to Gravity by Benchr, OVUM is a brand based in London, United Kingdom: its website has existed since June 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 5,714 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about OVUM?
Customers rate OVUM 4.0 out of 5 on Trustpilot over 124 reviews, 21 of them in the last twelve months: 84% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OVUM known for?
OVUM is a reproductive health and fertility company that sells science-backed supplements and pregnancy tests, created by women and designed by doctors. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
OVUM prices: how much is it?
OVUM's best seller, Time to Conceive® For Women, sells £44.00 on startwithovum.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check startwithovum.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OVUM discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OVUM advertises on Facebook and Instagram and on Google, where its offers often run. Check startwithovum.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OVUM?
OVUM sells on its own website, startwithovum.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OVUM?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OVUM growing?
Yes. Gravity by Benchr estimates about 35,700 visits to startwithovum.com in September 2026, down 30% in a month and up 39% over three months. OVUM ranks #1,056 of 12,108 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OVUM use?
Gravity by Benchr identifies startwithovum.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OVUM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OVUM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, OVUM ranks #1,056 of 12,108 by estimated traffic. Its closest competitors on the same market are Muhdohub, VSL#, itmushbegood.co.uk, Check My Body Health and Ankhway. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OVUM.