Brand page · Household Supplies · France
Starwax: 31.3k visits a month, 3 active Meta ads, Gravity score 498.
Starwax — Starwax & Co is a French brand specializing in cleaning and maintenance products for homes and outdoor spaces. In September 2026 starwax.fr drew an estimated 31.3k visits, down 33% on the month before. It ranks #21 of 326 Household Supplies brands in France and holds a 2.9 Trustpilot rating over 220 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Household Supplies brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Starwax & Co is a French brand specializing in cleaning and maintenance products for homes and outdoor spaces.
01 · Traffic
How much traffic Starwax gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Starwax drew an estimated 31.3k visits in September 2026, down 33% on the month before and down 33% over three months.
- Worldwide#253,741of 4.5m sites · Top 10%
- In France#8,575of 166k sites · Top 10%
- Household Supplies, worldwide#1,181of 30,320 brands · Top 5%
- Household Supplies, France#21of 326 brands · Top 10%
31.3k
estimated visits in September
1 mo ▼ −32.7%4 mo ▼ −32.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Starwax.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Starwax holds 2.9 out of 5 on Trustpilot over 220 reviews, 8 of them in the last twelve months: 65% of customers give five stars and 16% one star. That volume places Starwax in the top 20% of the 270,321 Trustpilot pages in the Gravity index. On Google, Starwax scores 4.4 over 248 reviews.
Home & Garden
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Starwax sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Starwax sells on Shopify, 95% of its catalogue in stock. The best seller is Anti-moisissures pour joints et salle de bains, at €8.99–€10.50, followed by Détartrant surpuissant gel pour WC and Brosse à joints ergonomie.
#1Anti-moisissures pour joints et salle de bainsStarwax€8.99–€10.50In stock
#2Détartrant surpuissant gel pour WCStarwax€6.50In stock
#3Brosse à joints ergonomieStarwax€5.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Starwax in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 73% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$19.60
- Currency
- EUR
04 · Ads
What Starwax is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Starwax runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text).
Pensez à l’entretien de votre conduitStarwax6 Oct 2026video
StarwaxStarwax6 Oct 2026image
Le produit anti-tartre qui change toutStarwax25 Nov 2025video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SAS Brunelverified
Image ad20 Oct 2026SAS Brunelverified
Text ad17 Oct 2026SAS Brunelverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Starwax.
The creators who tag @starwaxfr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Starwax competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Starwax among Household Supplies brands in France. The closest is Les Petits Bidons, then Yzalo, Mutyne, BGIN, Happy elephant, another-way.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Les Petits Bidonslespetitsbidons.fr | |||||||
| Yzaloyzalo.fr | |||||||
| Mutynemutyne.co | |||||||
| BGINbgin.fr | |||||||
| Happy elephanthappyelephant.fr | |||||||
| another-way.comanother-way.com |
07 · Company
The company behind Starwax.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Starwax is a company based in Wasquehal, France, on a domain registered in November 2005.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Wasquehal
- Founded
- Data not available
- Domain registered
- 17 Nov 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- starwax.fr · Shopify · EUR
- Catalogue
- 121 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Starwax
What people ask Google about Starwax.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Starwax a legit company?
According to Gravity by Benchr, Starwax is a brand based in Wasquehal, France: its website has existed since November 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 15,443 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Starwax reviews
Customers rate Starwax 2.9 out of 5 on Trustpilot over 220 reviews, 8 of them in the last twelve months: 65% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Starwax scores 4.4 over 248 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Starwax sell?
Starwax & Co is a French brand specializing in cleaning and maintenance products for homes and outdoor spaces. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Starwax cost?
Starwax's best seller, Anti-moisissures pour joints et salle de bains, sells from €8.99 to €10.50 on starwax.fr. 95% of the catalogue is in stock. Gravity does not track prices daily: check starwax.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Starwax promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Starwax advertises on Facebook and Instagram and on Google, where its offers often run. Check starwax.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Starwax?
Starwax sells on its own website, starwax.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Starwax?
Gravity by Benchr records a company based in Wasquehal, France, whose domain was registered in 2005. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Starwax growing?
Not at the moment. Gravity by Benchr estimates about 31,300 visits to starwax.fr in September 2026, down 33% in a month and down 33% over three months. Starwax ranks #21 of 326 Household Supplies brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Starwax use?
Gravity by Benchr identifies starwax.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Starwax's ad budget?
Gravity by Benchr does not publish a spend figure for Starwax on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in France?
Among Household Supplies brands in France in the Gravity by Benchr index, Starwax ranks #21 of 326 by estimated traffic. Its closest competitors on the same market are Les Petits Bidons, Yzalo, Mutyne, BGIN and Happy elephant. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Starwax.