Brand page · Lawn & Garden · Australia
SteelChief traffic, ads & competitors 33.1k visits a month, 15 active Meta ads, Gravity score 496.
SteelChief — SteelChief is Australia's #1 manufacturer of high-quality garden sheds with over 30 years experience. Locally made, easy-to-assemble and long-lasting. Get a free quote today. In September 2026 steelchief.com.au drew an estimated 33.1k visits, up 19% on the month before. It ranks #71 of 1,029 Lawn & Garden brands in Australia and holds a 4.8 Trustpilot rating over 76 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 64 peers: Lawn & Garden brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SteelChief is Australia's #1 manufacturer of high-quality garden sheds with over 30 years experience. Locally made, easy-to-assemble and long-lasting. Get a free quote today.
01 · Traffic
SteelChief website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SteelChief drew an estimated 33.1k visits in September 2026, up 19% on the month before and up 38% over three months.
- Worldwide#241,866of 4.5m sites · Top 10%
- In Australia#6,306of 105k sites · Top 10%
- Lawn & Garden, worldwide#1,682of 52,482 brands · Top 5%
- Lawn & Garden, Australia#71of 1,029 brands · Top 10%
33.1k
estimated visits in September
1 mo ▲ +19.3%4 mo ▲ +37.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SteelChief reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SteelChief holds 4.8 out of 5 on Trustpilot over 76 reviews, 24 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places SteelChief in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Garden Building Supplier Garden Center Shed Builder
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SteelChief best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SteelChief's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SteelChief in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
SteelChief ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SteelChief runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2023 (image, text).
Don't settle for less; our sheds promise durability and satisfactionSteelChief27 Sept 2026image
Expect More From Your ShedSteelChief30 Jun 2026image
Trusted Shed ProfessionalsSteelChief29 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SteelChief Industries Pty Ltdverified
Text ad21 Oct 2026SteelChief Industries Pty Ltdverified
Text ad21 Oct 2026SteelChief Industries Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SteelChief influencers
The creators who tag @steelchiefsheds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
SteelChief competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SteelChief among Lawn & Garden brands in Australia. The closest is zimani.ru, then Oleo-Mac, stihl.com.co, Lapp Structures, A-Grade Sheds, caiman.ru.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zimani.ruzimani.ru | |||||||
| Oleo-Macmyoleo-mac.com | |||||||
| stihl.com.costihl.com.co | |||||||
| Lapp Structureslappstructures.com | |||||||
| A-Grade Shedsagradesheds.co.uk | |||||||
| caiman.rucaiman.ru |
07 · Company
Who is behind SteelChief?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SteelChief is a company based in Australia, founded in 1983 according to LinkedIn. It employs about 14 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 1983, per LinkedIn
- Employees
- 14 on LinkedIn
- Own store
- steelchief.com.au · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SteelChief
What people ask Google about SteelChief.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SteelChief a legit company?
According to Gravity by Benchr, SteelChief is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 14 people on LinkedIn, it has 1,953 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SteelChief?
Customers rate SteelChief 4.8 out of 5 on Trustpilot over 76 reviews, 24 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SteelChief known for?
SteelChief is Australia's #1 manufacturer of high-quality garden sheds with over 30 years experience. Locally made, easy-to-assemble and long-lasting. Get a free quote today. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
Does SteelChief have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SteelChief advertises on Facebook and Instagram and on Google, where its offers often run. Check steelchief.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SteelChief?
SteelChief sells on its own website, steelchief.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SteelChief?
Gravity by Benchr records a company based in Australia, founded in 1983 according to LinkedIn, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SteelChief growing?
Yes. Gravity by Benchr estimates about 33,100 visits to steelchief.com.au in September 2026, up 19% in a month and up 38% over three months. SteelChief ranks #71 of 1,029 Lawn & Garden brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SteelChief use?
Gravity by Benchr identifies steelchief.com.au as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SteelChief's ad budget?
Gravity by Benchr does not publish a spend figure for SteelChief on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Australia?
Among Lawn & Garden brands in Australia in the Gravity by Benchr index, SteelChief ranks #71 of 1,029 by estimated traffic. Its closest competitors on the same market are zimani.ru, Oleo-Mac, stihl.com.co, Lapp Structures and A-Grade Sheds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SteelChief.