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Brand page · Building Materials

SteelMaster Top 5% worldwide Top 1% in Building Materials
steelmasterusa.com· Woocommerce·Since 1997

SteelMaster traffic, ads & competitors 130k visits a month, 5 active Meta ads.

SteelMaster — SteelMaster Buildings is a company that designs, engineers, and delivers prefabricated metal building kits for various applications including residential, commercial, and industrial uses. In September 2026 steelmasterusa.com drew an estimated 130k visits, down 20% on the month before. It ranks #33 of 2,178 Building Materials brands and holds a 4.3 Trustpilot rating over 28 reviews.

steelmasterusa.com@steelmasterusa 6.9kFacebookLinkedIn 1.1kTrustpilot 4.3Meta Ad Library 5

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
130k
−20% vs. August 2026
Instagram followers
6.9k
2,244 posts · @steelmasterusa
Trustpilot
4.3
28 reviews · 22 in 12 months
Meta ads
5
active · on Google since 2023
Products
—
Data not available
Rank in the United States
#33
of 2,178 in Building Materials
LinkedIn
1.1k
followers · 71 employees
Earned media value
€118.6
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

SteelMaster Buildings is a company that designs, engineers, and delivers prefabricated metal building kits for various applications including residential, commercial, and industrial uses.

01 · Traffic

How much traffic SteelMaster gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SteelMaster drew an estimated 130k visits in September 2026, down 20% on the month before and down 16% over three months.

  • Worldwide#74,925of 4.5m sites · Top 5%
  • In United States#24,719of 1.2m sites · Top 5%
  • Building Materials, worldwide#401of 90,845 brands · Top 1%
  • Building Materials, United States#33of 2,178 brands · Top 5%
Monthly visitssource Sept 2026

130k

estimated visits in September

1 mo ▼ −19.5%4 mo ▼ −16.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about SteelMaster.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SteelMaster holds 4.3 out of 5 on Trustpilot over 28 reviews, 22 of them in the last twelve months: 68% of customers give five stars and 21% one star. That volume places SteelMaster in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 28 reviews · 22 in 12 months
Top 50% review volumeTop 40% rating quality
5 ★68%
4 ★0%
3 ★4%
2 ★7%
1 ★21%

Manufacturer Construction Company Steel Construction Company

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SteelMaster sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read SteelMaster's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials35%
Hardware Accessories12%
Lawn & Garden8%

The dominant category places SteelMaster in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about SteelMaster.

The creators who tag @steelmasterusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @steelmasterusa · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SteelMaster competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SteelMaster among Building Materials brands. The closest is American Steel Span, then Big Buildings Direct, Alan's Factory Outlet, Toro Steel Buildings, Nucor Corporation, Karmod.

CompetitorsBuilding Materials · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
American Steel Spanamericansteelspan.com
Big Buildings Directbigbuildingsdirect.com
Alan's Factory Outletalansfactoryoutlet.com
Toro Steel Buildingstorosteelbuildings.com
Nucor Corporationnucor.com
Karmodkarmod.com
Competitors Gravity finds for SteelMaster. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SteelMaster with American Steel Span

07 · Company

The company behind SteelMaster.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SteelMaster is an e-commerce brand, founded in 1982 according to LinkedIn, on a domain registered in January 1997. It employs about 71 people.

Legal entityGravity index, Sept 2026
Founded
1982, per LinkedIn
Domain registered
8 Jan 1997
Employees
71 on LinkedIn
DistributionGravity index, Sept 2026
Own store
steelmasterusa.com · Woocommerce
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SteelMaster

What people ask Google about SteelMaster.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SteelMaster legit or a scam?

According to Gravity by Benchr, SteelMaster is a brand: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 71 people on LinkedIn, it has 6,931 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about SteelMaster?

Customers rate SteelMaster 4.3 out of 5 on Trustpilot over 28 reviews, 22 of them in the last twelve months: 68% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SteelMaster?

SteelMaster Buildings is a company that designs, engineers, and delivers prefabricated metal building kits for various applications including residential, commercial, and industrial uses. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.

SteelMaster promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: SteelMaster advertises on Facebook and Instagram and on Google, where its offers often run. Check steelmasterusa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy SteelMaster?

SteelMaster sells on its own website, steelmasterusa.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind SteelMaster?

Gravity by Benchr records a company, founded in 1982 according to LinkedIn, on a domain registered in 1997, with 71 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is SteelMaster doing well?

Not at the moment. Gravity by Benchr estimates about 130,500 visits to steelmasterusa.com in September 2026, down 20% in a month and down 16% over three months. SteelMaster ranks #33 of 2,178 Building Materials brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SteelMaster use?

Gravity by Benchr identifies steelmasterusa.com as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records.

How much does SteelMaster spend on Meta ads?

Gravity by Benchr does not publish a spend figure for SteelMaster on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands?

Among Building Materials brands in the Gravity by Benchr index, SteelMaster ranks #33 of 2,178 by estimated traffic. Its closest competitors on the same market are American Steel Span, Big Buildings Direct, Alan's Factory Outlet, Toro Steel Buildings and Nucor Corporation. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SteelMaster.