Brand page · Toys
Steinehelden: 113K visits a month, 4 active Meta ads.
Steinehelden — Steinehelden is a German online shop specializing in LEGO sets and products, offering a wide selection of themes including classic, city, creator, friends, technic, and various licensed series. In September 2026 steinehelden.de drew an estimated 113K visits, down 10% on the month before. It ranks #11 of 982 Toys brands and holds a 4.5 Trustpilot rating over 159 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Steinehelden is a German online shop specializing in LEGO sets and products, offering a wide selection of themes including classic, city, creator, friends, technic, and various licensed series.
01 · Traffic
How much traffic Steinehelden gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Steinehelden drew an estimated 113K visits in September 2026, down 10% on the month before and up 13% over three months.
- Worldwide#84,715of 4.5M sites · Top 5%
- In Germany#3,858of 184K sites · Top 5%
- Toys, worldwide#789of 50,509 brands · Top 5%
- Toys, Germany#11of 982 brands · Top 5%
113K
estimated visits in September
1 mo ▼ −10.0%4 mo ▲ +13.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Steinehelden.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Steinehelden holds 4.5 out of 5 on Trustpilot over 159 reviews, 28 of them in the last twelve months: 92% of customers give five stars and 6% one star. That volume places Steinehelden in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Online Food Ordering Service Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Steinehelden sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Steinehelden's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Steinehelden in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Steinehelden is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Steinehelden runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text).
instagram.comSteinehelden.de6 Oct 2026image
instagram.comSteinehelden.de6 Oct 2026image
instagram.comSteinehelden.de1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Gemeinnützige lntegrationsgesells·chaft Kaiserslautern mbH (iKL)verified
Text ad21 Oct 2026Gemeinnützige lntegrationsgesells·chaft Kaiserslautern mbH (iKL)verified
Text ad21 Oct 2026Gemeinnützige lntegrationsgesells·chaft Kaiserslautern mbH (iKL)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Steinehelden.
The creators who tag @steineheldende on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Steinehelden competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Steinehelden among Toys brands. The closest is Dráčik, then Sik Hobbies, sparkys.cz, yourwobb.com, toysrus.com.sg, toysrus.com.my.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dráčikdracik.cz | |||||||
| Sik Hobbiessikhobbieswa.com.au | |||||||
| sparkys.czsparkys.cz | |||||||
| yourwobb.comyourwobb.com | |||||||
| toysrus.com.sgtoysrus.com.sg | |||||||
| toysrus.com.mytoysrus.com.my |
07 · Company
The company behind Steinehelden.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Steinehelden is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- steinehelden.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Steinehelden
What people ask Google about Steinehelden.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Steinehelden a legit company?
According to Gravity by Benchr, Steinehelden is a brand: its Trustpilot profile is claimed by the brand, it has 8,651 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Steinehelden?
Customers rate Steinehelden 4.5 out of 5 on Trustpilot over 159 reviews, 28 of them in the last twelve months: 92% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Steinehelden sell?
Steinehelden is a German online shop specializing in LEGO sets and products, offering a wide selection of themes including classic, city, creator, friends, technic, and various licensed series. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Steinehelden promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Steinehelden advertises on Facebook and Instagram and on Google, where its offers often run. Check steinehelden.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Steinehelden doing well?
Yes. Gravity by Benchr estimates about 112,800 visits to steinehelden.de in September 2026, down 10% in a month and up 13% over three months. Steinehelden ranks #11 of 982 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Steinehelden's ad budget?
Gravity by Benchr does not publish a spend figure for Steinehelden on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Steinehelden ranks #11 of 982 by estimated traffic. Its closest competitors on the same market are Dráčik, Sik Hobbies, sparkys.cz, yourwobb.com, toysrus.com.sg. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Steinehelden.