Brand page · Building Consumables · Denmark
Stelling: 39.7k visits a month, 41 active Meta ads, Gravity score 698.
Stelling — Stelling is a Danish retail chain that sells art supplies, paper products, drawing and writing materials, fountain pens, and framing products to all types of artists. In September 2026 stellings.com drew an estimated 39.7k visits, down 54% on the month before. It ranks #7 of 53 Building Consumables brands in Denmark and holds a 4.3 Trustpilot rating over 1,828 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Building Consumables brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stelling is a Danish retail chain that sells art supplies, paper products, drawing and writing materials, fountain pens, and framing products to all types of artists.
01 · Traffic
How much traffic Stelling gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stelling drew an estimated 39.7k visits in September 2026, down 54% on the month before and up 48% over three months.
- Worldwide#207,160of 4.5m sites · Top 5%
- In Denmark#1,186of 21.4k sites · Top 10%
- Building Consumables, worldwide#514of 22,981 brands · Top 5%
- Building Consumables, Denmark#7of 53 brands · Top 20%
39.7k
estimated visits in September
1 mo ▼ −54.3%4 mo ▲ +48.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stelling.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stelling holds 4.3 out of 5 on Trustpilot over 1,828 reviews, 77 of them in the last twelve months: 78% of customers give five stars and 5% one star. That volume places Stelling in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Hobby Store Art Supply Store Pen Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stelling sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Stelling sells on Shopify, 81% of its catalogue in stock. The best seller is Stellings Golden Brush Gold Hair Round 600, at DKK 28.00–DKK 135.00, followed by Stellings Silver Canvases and Stellings Golden Brush series 110 acrylic brush flat for acrylic paint.
#1Stellings Golden Brush Gold Hair Round 600StellingDKK 28.00–DKK 135.00In stock
#2Stellings Silver CanvasesStellingDKK 53.00–DKK 772.00In stock
#3Stellings Golden Brush series 110 acrylic brush flat for acrylic paintStellingDKK 33.00–DKK 135.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Stelling in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 1% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$22.33
- Currency
- DKK
04 · Ads
What Stelling is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stelling runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
STELLING PASTEL MASTERCLASS 🎨 PASTEL-ELSKERE, DEN HER ER TIL JER! Den 22. november inviterer STELLING & SENNELIER til Pastel Masterclass ’2Stelling6 Oct 2026video
Du laver hul i dit lærred, var der engang en anden kunstner, der sagde til mig, fordi jeg brugte sort på mit maleri. Det han mente, var at dStelling6 Oct 2026video
Stellings 𝗜𝗻𝗸𝘁𝗼𝗯𝗲𝗿 𝗕𝘂𝗻𝗱𝗹𝗲Stelling2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Stelling A/Sverified
Text ad17 Oct 2026Stelling A/Sverified
Text ad16 Oct 2026Stelling af 1860 A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stelling.
The creators who tag @stellingartsupplies on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Stelling competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stelling among Building Consumables brands in Denmark. The closest is UNFADE, then DRIPS CPH, Mal & Spar, Playstate Supply, Markers N Pens, stelling.dk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| UNFADEunfade.dk | |||||||
| DRIPS CPHdripscph.com | |||||||
| Mal & Sparmalogspar.dk | |||||||
| Playstate Supplypssupply.com.au | |||||||
| Markers N Pensmarkersnpens.dk | |||||||
| stelling.dkstelling.dk |
07 · Company
The company behind Stelling.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stelling is a company based in København K, Denmark, founded in 1860 according to LinkedIn, on a domain registered in May 2008. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København K
- Founded
- 1860, per LinkedIn
- Domain registered
- 22 May 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stellings.com · Shopify · DKK
- Catalogue
- 396 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stelling
What people ask Google about Stelling.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stelling legit or a scam?
According to Gravity by Benchr, Stelling is a brand based in København K, Denmark: its website has existed since May 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 8,108 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Stelling?
Customers rate Stelling 4.3 out of 5 on Trustpilot over 1,828 reviews, 77 of them in the last twelve months: 78% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Stelling?
Stelling is a Danish retail chain that sells art supplies, paper products, drawing and writing materials, fountain pens, and framing products to all types of artists. Gravity by Benchr classifies it under Building Consumables, with Painting Consumables making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Stelling expensive?
Stelling's best seller, Stellings Golden Brush Gold Hair Round 600, sells from DKK 28.00 to DKK 135.00 on stellings.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check stellings.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Stelling have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Stelling advertises on Facebook and Instagram and on Google, where its offers often run. Check stellings.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Stelling?
Stelling sells on its own website, stellings.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Stelling?
Gravity by Benchr records a company based in København K, Denmark, founded in 1860 according to LinkedIn, on a domain registered in 2008, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stelling doing well?
Yes. Gravity by Benchr estimates about 39,700 visits to stellings.com in September 2026, down 54% in a month and up 48% over three months. Stelling ranks #7 of 53 Building Consumables brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stelling use?
Gravity by Benchr identifies stellings.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Stelling spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Stelling on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in Denmark?
Among Building Consumables brands in Denmark in the Gravity by Benchr index, Stelling ranks #7 of 53 by estimated traffic. Its closest competitors on the same market are UNFADE, DRIPS CPH, Mal & Spar, Playstate Supply and Markers N Pens. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stelling.