Brand page · Kitchen & Dining · Denmark
Stelton: 37k visits a month, 8 active Meta ads, Gravity score 603.
Stelton — Stelton is a Danish design house that creates timeless and functional design products for everyday life, including items for water, coffee & tea, table top, living, soft home, and bathroom collections. In September 2026 stelton.com drew an estimated 37k visits, up 30% on the month before. It ranks #171 of 3,473 Kitchen & Dining brands in Denmark and holds a 3.1 Trustpilot rating over 431 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Kitchen & Dining brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stelton is a Danish design house that creates timeless and functional design products for everyday life, including items for water, coffee & tea, table top, living, soft home, and bathroom collections.
01 · Traffic
How much traffic Stelton gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stelton drew an estimated 37k visits in September 2026, up 30% on the month before and up 45% over three months.
- Worldwide#219,866of 4.5m sites · Top 5%
- In Germany#9,732of 184k sites · Top 10%
- Kitchen & Dining, worldwide#5,835of 145,612 brands · Top 5%
- Kitchen & Dining, Germany#171of 3,473 brands · Top 5%
37k
estimated visits in September
1 mo ▲ +29.7%4 mo ▲ +44.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stelton.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stelton holds 3.1 out of 5 on Trustpilot over 431 reviews, 92 of them in the last twelve months: 25% of customers give five stars and 61% one star. That volume places Stelton in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Steelwork Design Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stelton sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Stelton sells on Shopify, 90% of its catalogue in stock. The best seller is Brus kulsyreflaske 1,15 l., at DKK 199.95, followed by Brus kulsyremaskine and EM77 Proptrækker.
#1Brus kulsyreflaske 1,15 l.SteltonDKK 199.95In stock
#2Brus kulsyremaskineSteltonDKK 1,599.00In stock
#3EM77 ProptrækkerSteltonDKK 119.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Stelton in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 1% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$84.17
- Currency
- DKK
04 · Ads
What Stelton is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stelton runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since December 2022 (text).
Einfach lebenStelton A/S5 Oct 2026video
Hold det enkeltStelton A/S28 Sept 2026video
Håll det enkeltStelton A/S21 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Stelton A/Sverified
Text ad20 Oct 2026Stelton A/Sverified
Text ad20 Oct 2026Stelton A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stelton.
The creators who tag @steltondesign on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @steltondesign on Instagram, led by Leschly Tennis Foundation (30.2k followers, 20.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeschly Tennis Foundation@leschlytennis · 🇩🇰 DK | Fitness sport bodybuilding Creator | 30.2k | 20.2% | 6 | Tagged @steltondesign |
06 · Competitors according to Gravity
Who Stelton competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stelton among Kitchen & Dining brands in Denmark. The closest is RIG-TIG, then almarjanstore.com, WABA, Mugi, lesjardinsdelacomtesse.com, Blank Slate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| RIG-TIGrig-tig.com | |||||||
| almarjanstore.comalmarjanstore.com | |||||||
| WABAshopwaba.com | |||||||
| Mugigomugi.com | |||||||
| lesjardinsdelacomtesse.comlesjardinsdelacomtesse.com | |||||||
| Blank Slateblankslatehome.com |
07 · Company
The company behind Stelton.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stelton is a company based in København K, Denmark, on a domain registered in October 1996. It employs about 48 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København K
- Founded
- Data not available
- Domain registered
- 29 Oct 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 48 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stelton.com · Shopify · EUR
- Catalogue
- 237 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stelton
What people ask Google about Stelton.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stelton legit?
According to Gravity by Benchr, Stelton is a brand based in København K, Denmark: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 48 people on LinkedIn, it has 79,133 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Stelton reviews: is it worth it?
Customers rate Stelton 3.1 out of 5 on Trustpilot over 431 reviews, 92 of them in the last twelve months: 25% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Stelton?
Stelton is a Danish design house that creates timeless and functional design products for everyday life, including items for water, coffee & tea, table top, living, soft home, and bathroom collections. Gravity by Benchr classifies it under Kitchen & Dining, with Electronics making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Stelton expensive?
Stelton's best seller, Brus kulsyreflaske 1,15 l., sells DKK 199.95 on stelton.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check stelton.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Stelton discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Stelton advertises on Facebook and Instagram and on Google, where its offers often run. Check stelton.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Stelton?
Stelton sells on its own website, stelton.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Stelton?
Gravity by Benchr records a company based in København K, Denmark, whose domain was registered in 1996, with 48 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stelton growing?
Yes. Gravity by Benchr estimates about 37,000 visits to stelton.com in September 2026, up 30% in a month and up 45% over three months. Stelton ranks #171 of 3,473 Kitchen & Dining brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stelton use?
Gravity by Benchr identifies stelton.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Stelton spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Stelton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Denmark?
Among Kitchen & Dining brands in Denmark in the Gravity by Benchr index, Stelton ranks #171 of 3,473 by estimated traffic. Its closest competitors on the same market are RIG-TIG, almarjanstore.com, WABA, Mugi and lesjardinsdelacomtesse.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stelton.