Brand page · Clothing · Australia
Step One: 673K visits a month, 1,370 active Meta ads, Gravity score 570.
Step One — Step One is an Australian brand that sells men's and women's bamboo viscose underwear with anti-chafe and sweat-wicking technology. In September 2026 stepone.life drew an estimated 673K visits, down 8% on the month before. It ranks #43 of 12,275 Clothing brands in Australia and holds a 4.5 Trustpilot rating over 58,096 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Step One is an Australian brand that sells men's and women's bamboo viscose underwear with anti-chafe and sweat-wicking technology.
01 · Traffic
How much traffic Step One gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Step One drew an estimated 673K visits in September 2026, down 8% on the month before and down 13% over three months.
- Worldwide#19,638of 4.5M sites · Top 1%
- In Australia#363of 105K sites · Top 1%
- Clothing, worldwide#1,574of 459,295 brands · Top 1%
- Clothing, Australia#43of 12,275 brands · Top 1%
673K
estimated visits in September
1 mo ▼ −8.4%4 mo ▼ −12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Step One.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Step One holds 4.5 out of 5 on Trustpilot over 58,096 reviews, 7,119 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Step One in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Step One scores 4.3 over 50 reviews.
Underwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Step One sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Step One sells on Shopify, 94% of its catalogue in stock. The best seller is Boxer Brief - Scorpions, at A$33.00, followed by Boxer Brief - Black Currants and Boxer Brief - Smoking Gun.
#1Boxer Brief - ScorpionsStep OneA$33.00In stock
#2Boxer Brief - Black CurrantsStep OneA$33.00In stock
#3Boxer Brief - Smoking GunStep OneA$33.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Step One in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 90% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$23.01
- Currency
- AUD
04 · Ads
What Step One is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Step One runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
He'll Never Go Back To CottonStep One7 Oct 2026video
Love Them Or They Are FreeStep One7 Oct 2026video
Love Them Or They Are FreeStep One7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Step One Clothing Australia Pty Ltdverified
Text ad20 Oct 2026Step One Clothing Australia Pty Ltdverified
Text ad20 Oct 2026Step One Clothing Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Step One.
The creators who tag @stepone.life on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stepone.life on Instagram, led by David Villalva (27.7K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid Villalva@davidanthonyphoto · 🇺🇸 US | Photography visual arts Creator | 27.7K | 0.4% | 3 | Tagged @stepone.life |
06 · Competitors according to Gravity
Who Step One competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Step One among Clothing brands in Australia. The closest is Boxhero, then Biofit, SHEATH, BOODY, boodywear.com, WELLBI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Boxheroboxhero-us.com | |||||||
| Biofitgetbiofit.com | |||||||
| SHEATHsheathunderwear.com | |||||||
| BOODYboody.co.uk | |||||||
| boodywear.comboodywear.com | |||||||
| WELLBIwellbi.in |
07 · Company
The company behind Step One.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Step One is a company based in Surry Hills, Australia, founded in 2017 according to LinkedIn, on a domain registered in November 2016. It employs about 53 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Surry Hills
- Founded
- 2017, per LinkedIn
- Domain registered
- 18 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stepone.life · Shopify · AUD
- Catalogue
- 134 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Step One
What people ask Google about Step One.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Step One legit?
According to Gravity by Benchr, Step One is a brand based in Surry Hills, Australia: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 53 people on LinkedIn, it has 100,238 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Step One reviews: is it worth it?
Customers rate Step One 4.5 out of 5 on Trustpilot over 58,096 reviews, 7,119 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Step One scores 4.3 over 50 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Step One known for?
Step One is an Australian brand that sells men's and women's bamboo viscose underwear with anti-chafe and sweat-wicking technology. Gravity by Benchr classifies it under Clothing, with Lingerie making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Step One expensive?
Step One's best seller, Boxer Brief - Scorpions, sells A$33.00 on stepone.life. 94% of the catalogue is in stock. Gravity does not track prices daily: check stepone.life before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Step One promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Step One advertises on Facebook and Instagram and on Google, where its offers often run. Check stepone.life for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Step One?
Step One sells on its own website, stepone.life, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Step One?
Gravity by Benchr records a company based in Surry Hills, Australia, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 53 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Step One doing well?
Not at the moment. Gravity by Benchr estimates about 673,400 visits to stepone.life in September 2026, down 8% in a month and down 13% over three months. Step One ranks #43 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Step One use?
Gravity by Benchr identifies stepone.life as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Step One spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Step One on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Step One ranks #43 of 12,275 by estimated traffic. Its closest competitors on the same market are Boxhero, Biofit, SHEATH, BOODY, boodywear.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Step One.