Brand page · Decor · United Kingdom
Sterling traffic, ads & competitors 37.5k visits a month, 12 active Meta ads, Gravity score 654.
Sterling — Sterling Home is a Scottish furniture and homewares retailer that sells premium quality furniture, home accessories, and flooring. The company operates multiple stores across Scotland and delivers across the UK. In September 2026 sterlinghome.co.uk drew an estimated 37.5k visits, down 41% on the month before. It ranks #402 of 13,189 Decor brands in the United Kingdom.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sterling Home is a Scottish furniture and homewares retailer that sells premium quality furniture, home accessories, and flooring. The company operates multiple stores across Scotland and delivers across the UK.
01 · Traffic
Sterling website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sterling drew an estimated 37.5k visits in September 2026, down 41% on the month before and up 75% over three months.
- Worldwide#217,607of 4.5m sites · Top 5%
- In United Kingdom#11,366of 192k sites · Top 10%
- Decor, worldwide#4,643of 185,686 brands · Top 5%
- Decor, United Kingdom#402of 13,189 brands · Top 5%
37.5k
estimated visits in September
1 mo ▼ −40.8%4 mo ▲ +75.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sterling reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sterling holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Furniture Store Living Room Furniture Store Sofa Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sterling best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sterling sells on Shopify, 94% of its catalogue in stock. The best seller is Denby Grey Colours Set of 6 Coasters - DISC Denby Colours Coasters Grey 6Pce, at £9.99, followed by Zara 4 Seater Sofa - 4 Seater Sofa and Kenwood Dusk Toaster Grey 4 Slice.
#1Denby Grey Colours Set of 6 Coasters - DISC Denby Colours Coasters Grey 6PceSterling£9.99In stock
#2Zara 4 Seater Sofa - 4 Seater SofaSterling£999.00In stock
#3Kenwood Dusk Toaster Grey 4 SliceSterling£44.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sterling in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 0% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$1,984.04
- Currency
- GBP
04 · Ads
Sterling ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sterling runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since December 2024 (image, text, video).
Sterling HomeSterling Home8 Oct 2026image
Selected Offers End MondaySterling Home8 Oct 2026video
Sterling Home Tillicoultry | Furniture & Homewares Near StirlingSterling Home6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Sterling Furniture Groupverified
Image ad20 Oct 2026Sterling Furniture Groupverified
Text ad20 Oct 2026Sterling Furniture Groupverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sterling influencers
The creators who tag @sterling__home on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sterling__home on Instagram, led by voguewilliams (1.2m followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| vvoguewilliams@voguewilliams · 🇬🇧 GB | Fashion style luxury Creator | 1.2m | 0.9% | 1 | Tagged @sterling__home |
06 · Competitors according to Gravity
Sterling competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sterling among Decor brands in the United Kingdom. The closest is Furniture Next Day NI, then Ponsford, Pay Smart, Joseph James Furniture Outlet, MyForeverFurnishings, Home Detail.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Furniture Next Day NIni.furniturenextday.com | |||||||
| Ponsfordponsford.co.uk | |||||||
| Pay Smartpaysmarthome.com | |||||||
| Joseph James Furniture Outletjosephjamesfurnitureoutlet.com | |||||||
| MyForeverFurnishingsmyforeverfurnishings.co.uk | |||||||
| Home Detailhomedetail.co.uk |
07 · Company
Who is behind Sterling?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sterling is a company based in Tillicoultry, United Kingdom, founded in 1974 according to LinkedIn, on a domain registered in June 2019. It employs about 143 people.
- Entity country
- 🇬🇧 United Kingdom · Tillicoultry
- Founded
- 1974, per LinkedIn
- Domain registered
- 28 Jun 2019
- Status
- Operating
- Employees
- 143 on LinkedIn
- Own store
- sterlinghome.co.uk · Shopify · GBP
- Catalogue
- 600 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sterling
What people ask Google about Sterling.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sterling a legit company?
According to Gravity by Benchr, Sterling is a brand based in Tillicoultry, United Kingdom: its website has existed since June 2019, it sells on a Shopify store, it employs 143 people on LinkedIn, it has 32,272 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Sterling known for?
Sterling Home is a Scottish furniture and homewares retailer that sells premium quality furniture, home accessories, and flooring. The company operates multiple stores across Scotland and delivers across the UK. Gravity by Benchr classifies it under Decor, with Sofas making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sterling expensive?
Sterling's best seller, Denby Grey Colours Set of 6 Coasters - DISC Denby Colours Coasters Grey 6Pce, sells £9.99 on sterlinghome.co.uk. 94% of the catalogue is in stock. Gravity does not track prices daily: check sterlinghome.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sterling have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sterling advertises on Facebook and Instagram and on Google, where its offers often run. Check sterlinghome.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sterling?
Sterling sells on its own website, sterlinghome.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sterling?
Gravity by Benchr records a company based in Tillicoultry, United Kingdom, founded in 1974 according to LinkedIn, on a domain registered in 2019, with 143 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sterling growing?
Yes. Gravity by Benchr estimates about 37,500 visits to sterlinghome.co.uk in September 2026, down 41% in a month and up 75% over three months. Sterling ranks #402 of 13,189 Decor brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sterling use?
Gravity by Benchr identifies sterlinghome.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sterling spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sterling on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in the United Kingdom?
Among Decor brands in the United Kingdom in the Gravity by Benchr index, Sterling ranks #402 of 13,189 by estimated traffic. Its closest competitors on the same market are Furniture Next Day NI, Ponsford, Pay Smart, Joseph James Furniture Outlet and MyForeverFurnishings. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sterling.