Brand page · Lawn & Garden · Germany
STIHL: 511k visits a month, 96 active Meta ads.
STIHL — STIHL is a leading international mechatronics company that manufactures and sells outdoor power equipment including chainsaws, lawn mowers, blowers, and other garden and forestry tools. In September 2026 stihl.de drew an estimated 511k visits, down 3% on the month before. It ranks #3 of 727 Lawn & Garden brands in Germany and holds a 3.8 Trustpilot rating over 773 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
STIHL is a leading international mechatronics company that manufactures and sells outdoor power equipment including chainsaws, lawn mowers, blowers, and other garden and forestry tools.
01 · Traffic
How much traffic STIHL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
STIHL drew an estimated 511k visits in September 2026, down 3% on the month before and down 26% over three months.
- Worldwide#24,412of 4.5m sites · Top 1%
- In Germany#1,098of 184k sites · Top 1%
- Lawn & Garden, worldwide#71of 52,482 brands · Top 1%
- Lawn & Garden, Germany#3of 727 brands · Top 1%
511k
estimated visits in September
1 mo ▼ −2.9%4 mo ▼ −26.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about STIHL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
STIHL holds 3.8 out of 5 on Trustpilot over 773 reviews, 182 of them in the last twelve months: 64% of customers give five stars and 29% one star. That volume places STIHL in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Machine Construction Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What STIHL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read STIHL's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places STIHL in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What STIHL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
STIHL runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Den ganzen Tag im Forst oder in der Baumpflege arbeiten und das rein akkubetrieben 🔋🌲? Die Antwort ist ganz klar: Ja, das geht! Mit dem ricSTIHL7 Oct 2026video
Den ganzen Tag im Forst oder in der Baumpflege arbeiten und das rein akkubetrieben 🔋🌲? Die Antwort ist ganz klar: Ja, das geht! Mit dem ricSTIHL7 Oct 2026video
Einen Tag im Wald | STIHL ALLPRO-AkkusystemSTIHL7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ANDREAS STIHL AG & Co. KGverified
Video ad21 Oct 2026ANDREAS STIHL AG & Co. KGverified
Text ad21 Oct 2026ANDREAS STIHL AG & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about STIHL.
The creators who tag @stihl.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stihl.de on Instagram, led by Wood Commander (20.2k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWood Commander@woodcommander · 🇩🇪 DE | Decoration garden diy Creator | 20.2k | 1.0% | 20 | Tagged @stihl.de |
06 · Competitors according to Gravity
Who STIHL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for STIHL among Lawn & Garden brands in Germany. The closest is Husqvarna Forest and Garden, then st-tools.ru, STIGA, stihlusa.com, MotorLand, Wolfswinkel Groentechniek.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Husqvarna Forest and Gardenhusqvarna.com | |||||||
| st-tools.rust-tools.ru | |||||||
| STIGAstiga.com | |||||||
| stihlusa.comstihlusa.com | |||||||
| MotorLandmotorland.de | |||||||
| Wolfswinkel Groentechniekwolfswinkel.nl |
07 · Company
The company behind STIHL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
STIHL is a company based in Germany, founded in 1926 according to LinkedIn. It employs about 7,983 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇩🇪 Germany
- Founded
- 1926, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7,983 on LinkedIn · 10,001+
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stihl.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about STIHL
What people ask Google about STIHL.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is STIHL legit?
According to Gravity by Benchr, STIHL is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 7,983 people on LinkedIn, it has 137,084 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
STIHL reviews: is it worth it?
Customers rate STIHL 3.8 out of 5 on Trustpilot over 773 reviews, 182 of them in the last twelve months: 64% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does STIHL sell?
STIHL is a leading international mechatronics company that manufactures and sells outdoor power equipment including chainsaws, lawn mowers, blowers, and other garden and forestry tools. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
Does STIHL have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: STIHL advertises on Facebook and Instagram and on Google, where its offers often run. Check stihl.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns STIHL?
Gravity by Benchr records a company based in Germany, founded in 1926 according to LinkedIn, with 7,983 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is STIHL growing?
Not at the moment. Gravity by Benchr estimates about 511,400 visits to stihl.de in September 2026, down 3% in a month and down 26% over three months. STIHL ranks #3 of 727 Lawn & Garden brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is STIHL's ad budget?
Gravity by Benchr does not publish a spend figure for STIHL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Germany?
Among Lawn & Garden brands in Germany in the Gravity by Benchr index, STIHL ranks #3 of 727 by estimated traffic. Its closest competitors on the same market are Husqvarna Forest and Garden, st-tools.ru, STIGA, stihlusa.com and MotorLand. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with STIHL.