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Brand page · Outdoor Recreation · United Kingdom

Stinky Stuff Top 5% worldwide Top 5% in the United Kingdom Top 5% in Outdoor Recreation Top 5% in Outdoor Recreation in the United Kingdom
stinky-stuff.co.uk·🇬🇧 Leeds, United Kingdom· Shopify·Since 2015

Stinky Stuff traffic, ads & competitors 103k visits a month, 16 active Meta ads, Gravity score 601.

Stinky Stuff — Stinky Stuff is a UK-based company that manufactures and sells 100% natural skin care products for pets including horses, dogs and cats, as well as for humans. In September 2026 stinky-stuff.co.uk drew an estimated 103k visits, up 27% on the month before. It ranks #86 of 3,414 Outdoor Recreation brands in the United Kingdom and holds a 4.3 Trustpilot rating over 1,610 reviews.

stinky-stuff.co.uk@stinky_stuff 20.1kLinkedIn 60Trustpilot 4.3Meta Ad Library 16

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
103k
+27% vs. August 2026
Instagram followers
20.1k
913 posts · @stinky_stuff
Trustpilot
4.3
1,610 reviews · 38 in 12 months
Meta ads
16
active · on Google since 2021
Products
100%
in stock · 6 collections
Rank in the United Kingdom
#86
of 3,414 in Outdoor Recreation
LinkedIn
60
followers · 6 employees
Earned media value
—
Data not available

Gravity score

601/ 1000 · 8 of 10 indicators rated
Brand Power636
Momentum680
Performance486

Percentiles within 87 peers: Outdoor Recreation brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Stinky Stuff is a UK-based company that manufactures and sells 100% natural skin care products for pets including horses, dogs and cats, as well as for humans.

01 · Traffic

Stinky Stuff website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Stinky Stuff drew an estimated 103k visits in September 2026, up 27% on the month before and up 21% over three months.

  • Worldwide#91,600of 4.5m sites · Top 5%
  • In United Kingdom#4,767of 192k sites · Top 5%
  • Outdoor Recreation, worldwide#1,597of 101,136 brands · Top 5%
  • Outdoor Recreation, United Kingdom#86of 3,414 brands · Top 5%
Monthly visitssource Sept 2026

103k

estimated visits in September

1 mo ▲ +26.8%4 mo ▲ +21.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Stinky Stuff reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Stinky Stuff holds 4.3 out of 5 on Trustpilot over 1,610 reviews, 38 of them in the last twelve months: 92% of customers give five stars and 5% one star. That volume places Stinky Stuff in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 1,610 reviews · 38 in 12 months
Top 10% review volumeTop 30% rating quality
5 ★92%
4 ★1%
3 ★1%
2 ★1%
1 ★5%

Animals & Pets

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Stinky Stuff best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Stinky Stuff sells on Shopify, 100% of its catalogue in stock. The best seller is Ear Stuff – Natural Dog Ear Drops, at £15.99, followed by Itchy Dog Relief Bundle – Soothe itching and irritation and Food Stuff – Daily Skin, Coat & Ear Support Supplement.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Equestrian36%
Cosmetics21%
Pet Vitamins & Supplements12%
Dog Supplies9%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation36%
Pet Supplies36%
Personal Care24%
Animals & Pet Supplies3%

The dominant category places Stinky Stuff in its comparison group.

Prices and ratingsstore data
Average rating
4.73 / 5
Rated products
91% of the catalogue
In stock
100%
Upper price quartile
US$39.71
Currency
GBP

05 · Influencers

Stinky Stuff influencers

The creators who tag @stinky_stuff on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @stinky_stuff · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Stinky Stuff competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Stinky Stuff among Outdoor Recreation brands in the United Kingdom. The closest is StreamZ Global, then equineproducts-ukltd, Tharos Ltd, GWF Nutrition, hedgewitch, Equine America.

CompetitorsOutdoor Recreation · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
StreamZ Globalstreamz-global.com
equineproducts-ukltdequineproducts-ukltd.com
Tharos Ltdtharos.co.uk
GWF Nutritiongwfnutrition.com
hedgewitchhedgewitch.uk
Equine Americaequine-america.co.uk
Competitors Gravity finds for Stinky Stuff. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Stinky Stuff with StreamZ Global

07 · Company

Who is behind Stinky Stuff?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Stinky Stuff is a company based in Leeds, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in March 2015. It employs about 6 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Leeds
Founded
2015, per LinkedIn
Domain registered
26 Mar 2015
Employees
6 on LinkedIn
DistributionGravity index, Nov 2026
Own store
stinky-stuff.co.uk · Shopify · GBP
Catalogue
6 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Stinky Stuff

What people ask Google about Stinky Stuff.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Stinky Stuff legit?

According to Gravity by Benchr, Stinky Stuff is a brand based in Leeds, United Kingdom: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 20,127 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Stinky Stuff reviews: is it worth it?

Customers rate Stinky Stuff 4.3 out of 5 on Trustpilot over 1,610 reviews, 38 of them in the last twelve months: 92% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Stinky Stuff sell?

Stinky Stuff is a UK-based company that manufactures and sells 100% natural skin care products for pets including horses, dogs and cats, as well as for humans. Gravity by Benchr classifies it under Outdoor Recreation, with Equestrian making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Stinky Stuff prices: how much is it?

Stinky Stuff's best seller, Ear Stuff – Natural Dog Ear Drops, sells £15.99 on stinky-stuff.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check stinky-stuff.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Stinky Stuff promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Stinky Stuff advertises on Facebook and Instagram and on Google, where its offers often run. Check stinky-stuff.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Stinky Stuff?

Stinky Stuff sells on its own website, stinky-stuff.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Stinky Stuff?

Gravity by Benchr records a company based in Leeds, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Stinky Stuff growing?

Yes. Gravity by Benchr estimates about 102,800 visits to stinky-stuff.co.uk in September 2026, up 27% in a month and up 21% over three months. Stinky Stuff ranks #86 of 3,414 Outdoor Recreation brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Stinky Stuff use?

Gravity by Benchr identifies stinky-stuff.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Stinky Stuff's ad budget?

Gravity by Benchr does not publish a spend figure for Stinky Stuff on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in the United Kingdom?

Among Outdoor Recreation brands in the United Kingdom in the Gravity by Benchr index, Stinky Stuff ranks #86 of 3,414 by estimated traffic. Its closest competitors on the same market are StreamZ Global, equineproducts-ukltd, Tharos Ltd, GWF Nutrition and hedgewitch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stinky Stuff.