Brand page · Clothing · United States
Stio: 190k visits a month, 289 active Meta ads, Gravity score 656.
Stio — Stio is an outdoor apparel brand that creates functional products for men, women, and kids, inspired by mountain life and designed for both epic and quiet outdoor moments. In September 2026 stio.com drew an estimated 190k visits, up 15% on the month before. It ranks #805 of 97,158 Clothing brands in United States and holds a 3.5 Trustpilot rating over 55 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stio is an outdoor apparel brand that creates functional products for men, women, and kids, inspired by mountain life and designed for both epic and quiet outdoor moments.
01 · Traffic
How much traffic Stio gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stio drew an estimated 190k visits in September 2026, up 15% on the month before and up 39% over three months.
- Worldwide#54,639of 4.5m sites · Top 5%
- In United States#17,929of 1.2m sites · Top 5%
- Clothing, worldwide#5,029of 459,295 brands · Top 5%
- Clothing, United States#805of 97,158 brands · Top 1%
190k
estimated visits in September
1 mo ▲ +15.1%4 mo ▲ +39.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stio.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stio holds 3.5 out of 5 on Trustpilot over 55 reviews, 3 of them in the last twelve months: 45% of customers give five stars and 47% one star. That volume places Stio in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Outdoor Clothing and Equipment Shop Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stio sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Stio sells on Shopify, 89% of its catalogue in stock. The best seller is Stio Parcel Protection, at US$1.99, followed by Men's Rivet Jean and E-Gift Card.
#1Stio Parcel ProtectionStioUS$1.99In stock
#2Men's Rivet JeanStioUS$139.00In stock
#3E-Gift CardStioUS$25.00–US$1,000.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Stio in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 63% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$189.00
- Currency
- USD
04 · Ads
What Stio is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stio runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2025 (image, text, video).
Shop Your Next Down VestStio7 Oct 2026video
Essential Active TopsStio7 Oct 2026video
Essential Active TopsStio6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mountain Origins Design, LLCverified
Image ad20 Oct 2026Mountain Origins Design, LLCverified
Text ad20 Oct 2026Mountain Origins Design, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stio.
The creators who tag @stio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stio on Instagram, led by Girls With Grit Adventure Co (12.2k followers, 11.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGirls With Grit Adventure Co@girlswithgrit.adventureco · 🇺🇸 US | Fitness sport bodybuilding Creator | 12.2k | 11.6% | 12 | Tagged @stio |
06 · Competitors according to Gravity
Who Stio competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stio among Clothing brands in United States. The closest is stellarequipment.com, then Outdoor Research, Marmot, hellyhansen.com, Ansilta, Schöffel SPORT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| stellarequipment.comstellarequipment.com | |||||||
| Outdoor Researchoutdoorresearch.com | |||||||
| Marmotmarmot.cl | |||||||
| hellyhansen.comhellyhansen.com | |||||||
| Ansiltaansilta.com | |||||||
| Schöffel SPORTschoeffel.com |
07 · Company
The company behind Stio.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stio is a company based in Jackson, United States, founded in 2011 according to LinkedIn, on a domain registered in December 2000. It employs about 226 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Jackson
- Founded
- 2011, per LinkedIn
- Domain registered
- 27 Dec 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 226 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stio.com · Shopify · USD
- Catalogue
- 435 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stio
What people ask Google about Stio.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stio legit?
According to Gravity by Benchr, Stio is a brand based in Jackson, United States: its website has existed since December 2000, it sells on a Shopify store, it employs 226 people on LinkedIn, it has 143,138 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Stio?
Customers rate Stio 3.5 out of 5 on Trustpilot over 55 reviews, 3 of them in the last twelve months: 45% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Stio known for?
Stio is an outdoor apparel brand that creates functional products for men, women, and kids, inspired by mountain life and designed for both epic and quiet outdoor moments. Gravity by Benchr classifies it under Clothing, with Outerwear making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Stio expensive?
Stio's best seller, Stio Parcel Protection, sells US$1.99 on stio.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check stio.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Stio promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Stio advertises on Facebook and Instagram and on Google, where its offers often run. Check stio.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Stio?
Stio sells on its own website, stio.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Stio?
Gravity by Benchr records a company based in Jackson, United States, founded in 2011 according to LinkedIn, on a domain registered in 2000, with 226 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stio growing?
Yes. Gravity by Benchr estimates about 190,200 visits to stio.com in September 2026, up 15% in a month and up 39% over three months. Stio ranks #805 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stio use?
Gravity by Benchr identifies stio.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Stio spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Stio on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Stio ranks #805 of 97,158 by estimated traffic. Its closest competitors on the same market are stellarequipment.com, Outdoor Research, Marmot, hellyhansen.com and Ansilta. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stio.