Brand page · Personal Care · Finland
Stockmann: 95.1k visits a month, 84 active Meta ads, Gravity score 632.
Stockmann — Stockmann is a premium multi-brand retailer with department stores in Finland and the Baltics and online store, offering fashion, beauty, home products, and quality food and beverages. In September 2026 stockmann.ee drew an estimated 95.1k visits, up 23% on the month before. It ranks #6 of 123 Personal Care brands in Finland.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Personal Care brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stockmann is a premium multi-brand retailer with department stores in Finland and the Baltics and online store, offering fashion, beauty, home products, and quality food and beverages.
01 · Traffic
How much traffic Stockmann gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stockmann drew an estimated 95.1k visits in September 2026, up 23% on the month before and up 30% over three months.
- Worldwide#97,786of 4.5m sites · Top 5%
- In Estonia#78of 3.1k sites · Top 5%
- Personal Care, worldwide#4,828of 215,119 brands · Top 5%
- Personal Care, Estonia#6of 123 brands · Top 5%
95.1k
estimated visits in September
1 mo ▲ +22.6%4 mo ▲ +29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stockmann.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stockmann holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Department Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stockmann sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Stockmann's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Stockmann in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Stockmann is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stockmann runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since July 2022 (text, video).
Michael Kors Fall 2026Stockmann12 Oct 2026video
Michael Kors Fall 2026Stockmann12 Oct 2026video
Syksyn neulesuosikitStockmann12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lindex Group Oyjverified
Text ad21 Oct 2026Lindex Group Oyjverified
Text ad21 Oct 2026Lindex Group Oyjverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stockmann.
The creators who tag @stockmanncom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stockmanncom on Instagram, led by Stockmann Hullut Päivät (14.9k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStockmann Hullut Päivät@hullutpaivat · 🇫🇮 FI | Fashion style luxury Creator | 14.9k | 0.6% | 4 | Tagged @stockmanncom |
06 · Competitors according to Gravity
Who Stockmann competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stockmann among Personal Care brands in Finland. The closest is Ferwer, then centralindonesia.co.id, sweetandshop.com, ayanstore.pk, SovaMarket, wunderstory.co.kr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ferwerferwer.cz | |||||||
| centralindonesia.co.idcentralindonesia.co.id | |||||||
| sweetandshop.comsweetandshop.com | |||||||
| ayanstore.pkayanstore.pk | |||||||
| SovaMarketsovamarket.com.ua | |||||||
| wunderstory.co.krwunderstory.co.kr |
07 · Company
The company behind Stockmann.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stockmann is a company based in Finland, founded in 1993 according to LinkedIn, on a domain registered in July 2010. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 1993, per LinkedIn
- Domain registered
- 4 Jul 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stockmann.ee
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stockmann
What people ask Google about Stockmann.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stockmann legit?
According to Gravity by Benchr, Stockmann is a brand based in Finland: its website has existed since July 2010, its Trustpilot profile is claimed by the brand, it employs 38 people on LinkedIn, it has 73,719 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Stockmann?
Stockmann is a premium multi-brand retailer with department stores in Finland and the Baltics and online store, offering fashion, beauty, home products, and quality food and beverages. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Stockmann discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Stockmann advertises on Facebook and Instagram and on Google, where its offers often run. Check stockmann.ee for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Stockmann?
Gravity by Benchr records a company based in Finland, founded in 1993 according to LinkedIn, on a domain registered in 2010, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stockmann doing well?
Yes. Gravity by Benchr estimates about 95,100 visits to stockmann.ee in September 2026, up 23% in a month and up 30% over three months. Stockmann ranks #6 of 123 Personal Care brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Stockmann's ad budget?
Gravity by Benchr does not publish a spend figure for Stockmann on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Finland?
Among Personal Care brands in Finland in the Gravity by Benchr index, Stockmann ranks #6 of 123 by estimated traffic. Its closest competitors on the same market are Ferwer, centralindonesia.co.id, sweetandshop.com, ayanstore.pk and SovaMarket. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stockmann.