Brand page · Jewelry · United States
STONE AND STRAND: 38.1k visits a month, 39 active Meta ads, Gravity score 549.
STONE AND STRAND — STONE AND STRAND is a female-founded fine jewelry company based in New York City that offers thoughtfully designed diamond and solid gold jewelry for everyday wear. In September 2026 stoneandstrand.com drew an estimated 38.1k visits, down 22% on the month before. It ranks #845 of 33,382 Jewelry brands in United States and holds a 2.7 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
STONE AND STRAND is a female-founded fine jewelry company based in New York City that offers thoughtfully designed diamond and solid gold jewelry for everyday wear.
01 · Traffic
How much traffic STONE AND STRAND gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
STONE AND STRAND drew an estimated 38.1k visits in September 2026, down 22% on the month before and down 32% over three months.
- Worldwide#214,511of 4.5m sites · Top 5%
- In United States#67,763of 1.2m sites · Top 10%
- Jewelry, worldwide#5,010of 132,285 brands · Top 5%
- Jewelry, United States#845of 33,382 brands · Top 5%
38.1k
estimated visits in September
1 mo ▼ −22.5%4 mo ▼ −32.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about STONE AND STRAND.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
STONE AND STRAND holds 2.7 out of 5 on Trustpilot over 30 reviews, 2 of them in the last twelve months: 7% of customers give five stars and 83% one star. That volume places STONE AND STRAND in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What STONE AND STRAND sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
STONE AND STRAND sells on Shopify, 55% of its catalogue in stock. The best seller is Gift Wrapping, at US$5.00, followed by Necklace Extender and Ultra Fine Gold Band.
#1Gift WrappingSTONE AND STRANDUS$5.00In stock
#2Necklace ExtenderSTONE AND STRANDUS$17.50–US$40.00In stock
#3Ultra Fine Gold BandSTONE AND STRANDUS$65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places STONE AND STRAND in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 26% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$601.00
- Currency
- USD
04 · Ads
What STONE AND STRAND is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
STONE AND STRAND runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Sterling silver, the STONE AND STRAND way.STONE AND STRAND6 Oct 2026video
A Gift Made PersonalSTONE AND STRAND6 Oct 2026image
Materials First.STONE AND STRAND5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Stone & Strand LLCverified
Image ad20 Oct 2026Stone & Strand LLCverified
Text ad20 Oct 2026Stone & Strand LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about STONE AND STRAND.
The creators who tag @stoneandstrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stoneandstrand on Instagram, led by Leya Kaufman (20.3k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeya Kaufman@leyakaufmom · 🇺🇸 US | Personal development motivation Creator | 20.3k | 2.5% | 2 | Tagged @stoneandstrand |
06 · Competitors according to Gravity
Who STONE AND STRAND competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for STONE AND STRAND among Jewelry brands in United States. The closest is Lucid Gems Store, then GRB BELLS, Lulu Designs Jewelry, Rackk & Ruin, Juzzle Jewelry, Colors Of Etnika.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lucid Gems Storelucidgemstudio.com | |||||||
| GRB BELLSgrbbells.com | |||||||
| Lulu Designs Jewelryluludesignsjewelry.com | |||||||
| Rackk & Ruinrackkandruin.com | |||||||
| Juzzle Jewelryjuzzlejewelry.com | |||||||
| Colors Of Etnikashopetnika.com |
07 · Company
The company behind STONE AND STRAND.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
STONE AND STRAND is a company based in New York, United States, on a domain registered in April 2012. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 3 Apr 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stoneandstrand.com · Shopify · USD
- Catalogue
- 631 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about STONE AND STRAND
What people ask Google about STONE AND STRAND.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is STONE AND STRAND legit?
According to Gravity by Benchr, STONE AND STRAND is a brand based in New York, United States: its website has existed since April 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 353,509 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about STONE AND STRAND?
Customers rate STONE AND STRAND 2.7 out of 5 on Trustpilot over 30 reviews, 2 of them in the last twelve months: 7% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does STONE AND STRAND sell?
STONE AND STRAND is a female-founded fine jewelry company based in New York City that offers thoughtfully designed diamond and solid gold jewelry for everyday wear. Gravity by Benchr classifies it under Jewelry, with Jewelry making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does STONE AND STRAND cost?
STONE AND STRAND's best seller, Gift Wrapping, sells US$5.00 on stoneandstrand.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check stoneandstrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a STONE AND STRAND discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: STONE AND STRAND advertises on Facebook and Instagram and on Google, where its offers often run. Check stoneandstrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy STONE AND STRAND?
STONE AND STRAND sells on its own website, stoneandstrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns STONE AND STRAND?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2012, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is STONE AND STRAND growing?
Not at the moment. Gravity by Benchr estimates about 38,100 visits to stoneandstrand.com in September 2026, down 22% in a month and down 32% over three months. STONE AND STRAND ranks #845 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does STONE AND STRAND use?
Gravity by Benchr identifies stoneandstrand.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is STONE AND STRAND's ad budget?
Gravity by Benchr does not publish a spend figure for STONE AND STRAND on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, STONE AND STRAND ranks #845 of 33,382 by estimated traffic. Its closest competitors on the same market are Lucid Gems Store, GRB BELLS, Lulu Designs Jewelry, Rackk & Ruin and Juzzle Jewelry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with STONE AND STRAND.