Brand page · Athletics · Italy
AS Roma: 343k visits a month, 122 active Meta ads, Gravity score 493.
AS Roma — AS Roma Store is the official online store for AS Roma football club, selling merchandise and products related to the club. In September 2026 store.asroma.com drew an estimated 343k visits, down 10% on the month before. It ranks #1 of 152 Athletics brands in Italy and holds a 1.5 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Athletics brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AS Roma Store is the official online store for AS Roma football club, selling merchandise and products related to the club.
01 · Traffic
How much traffic AS Roma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AS Roma drew an estimated 343k visits in September 2026, down 10% on the month before and up 44% over three months.
- Worldwide#33,666of 4.5m sites · Top 1%
- In Italy#887of 138k sites · Top 1%
- Athletics, worldwide#49of 14,997 brands · Top 1%
- Athletics, Italy#1of 152 brands · Top 1%
343k
estimated visits in September
1 mo ▼ −10.1%4 mo ▲ +44.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AS Roma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AS Roma holds 1.5 out of 5 on Trustpilot over 62 reviews, 14 of them in the last twelve months: 6% of customers give five stars and 87% one star. That volume places AS Roma in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Children's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AS Roma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AS Roma sells on Shopify, 97% of its catalogue in stock. The best seller is AS Roma AD ASTRA Commemorative T-shirt, at €19.90, followed by AS Roma Home Jersey '93 Barilla Adidas Originals, Men's and UEFA Patch 26/27 - AD.
#1AS Roma AD ASTRA Commemorative T-shirtAS Roma€19.90In stock
#2AS Roma Home Jersey '93 Barilla Adidas Originals, Men'sAS Roma€77.00In stock
UEFA Patch 26/27 - ADAS Roma€15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AS Roma in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 17% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$50.40
- Currency
- EUR
04 · Ads
What AS Roma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AS Roma runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Approfitta subito delle offerteAS Roma7 Oct 2026image
Approfitta subito delle offerteAS Roma7 Oct 2026image
Approfitta subito delle offerteAS Roma7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about AS Roma.
The creators who tag @officialasroma on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @officialasroma on Instagram, led by ❤️ ROMANISMO 1927 💛 (10.2k followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ❤❤️ ROMANISMO 1927 💛@romanismo27 · 🇮🇹 IT | Pro sports athletes Creator | 10.2k | 4.4% | 19 | Tagged @officialasroma |
06 · Competitors according to Gravity
Who AS Roma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AS Roma among Athletics brands in Italy. The closest is store.inter.it, then Official Celtic Store, Venezia FC, shopcomo1907, GSStore, Real Madrid C.F.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| store.inter.itstore.inter.it | |||||||
| Official Celtic Storestore.celticfc.com | |||||||
| Venezia FCshop.veneziafc.it | |||||||
| shopcomo1907shop.comofootball.com | |||||||
| GSStoregsstore.org | |||||||
| Real Madrid C.Fshop.realmadrid.com |
07 · Company
The company behind AS Roma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AS Roma is a company based in Roma, Italy, founded in 1927 according to LinkedIn. It employs about 997 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Roma
- Founded
- 1927, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 997 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- store.asroma.com · Shopify · EUR
- Catalogue
- 185 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AS Roma
What people ask Google about AS Roma.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AS Roma a legit company?
According to Gravity by Benchr, AS Roma is a brand based in Roma, Italy: it sells on a Shopify store, it employs 997 people on LinkedIn, it has 7,256,356 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AS Roma reviews
Customers rate AS Roma 1.5 out of 5 on Trustpilot over 62 reviews, 14 of them in the last twelve months: 6% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AS Roma known for?
AS Roma Store is the official online store for AS Roma football club, selling merchandise and products related to the club. Gravity by Benchr classifies it under Athletics, with Soccer making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
AS Roma prices: how much is it?
AS Roma's best seller, AS Roma AD ASTRA Commemorative T-shirt, sells €19.90 on store.asroma.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check store.asroma.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
AS Roma promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: AS Roma advertises on Facebook and Instagram, where its offers often run. Check store.asroma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy AS Roma?
AS Roma sells on its own website, store.asroma.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns AS Roma?
Gravity by Benchr records a company based in Roma, Italy, founded in 1927 according to LinkedIn, with 997 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AS Roma doing well?
Yes. Gravity by Benchr estimates about 342,800 visits to store.asroma.com in September 2026, down 10% in a month and up 44% over three months. AS Roma ranks #1 of 152 Athletics brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AS Roma use?
Gravity by Benchr identifies store.asroma.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AS Roma's ad budget?
Gravity by Benchr does not publish a spend figure for AS Roma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in Italy?
Among Athletics brands in Italy in the Gravity by Benchr index, AS Roma ranks #1 of 152 by estimated traffic. Its closest competitors on the same market are store.inter.it, Official Celtic Store, Venezia FC, shopcomo1907 and GSStore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AS Roma.