Brand page · Clothing · Denmark
Stoy traffic, ads & competitors 223k visits a month, 4 active Meta ads, Gravity score 547.
Stoy — A platform for discovery in mens and womens fashion, mixing high end luxury with small independent brands on a global scale. In September 2026 stoy.com drew an estimated 223k visits, down 7% on the month before. It ranks #36 of 1,522 Clothing brands in Denmark and holds a 3.2 Trustpilot rating over 176 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
A platform for discovery in mens and womens fashion, mixing high end luxury with small independent brands on a global scale.
01 · Traffic
Stoy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stoy drew an estimated 223k visits in September 2026, down 7% on the month before and down 12% over three months.
- Worldwide#47,727of 4.5m sites · Top 5%
- In Denmark#208of 21.4k sites · Top 1%
- Clothing, worldwide#4,284of 459,295 brands · Top 1%
- Clothing, Denmark#36of 1,522 brands · Top 5%
223k
estimated visits in September
1 mo ▼ −7.4%4 mo ▼ −12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Stoy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stoy holds 3.2 out of 5 on Trustpilot over 176 reviews, 10 of them in the last twelve months: 67% of customers give five stars and 18% one star. That volume places Stoy in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Stoy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Stoy sells on Shopify, 94% of its catalogue in stock. The best seller is Gardana Shoes in Hemp, at DKK 350.00, followed by Chuck 70 Low Top Canvas Sneakers in Black, Black and Egret and XT-Whisper Sneakers in Walnut, Bitter Chocolate and Vanilla Ice.
Gardana Shoes in HempStoyDKK 350.00In stock
Chuck 70 Low Top Canvas Sneakers in Black, Black and EgretStoyDKK 800.00In stock
XT-Whisper Sneakers in Walnut, Bitter Chocolate and Vanilla IceStoyDKK 1,190.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Stoy in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 2% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$584.38
- Currency
- DKK
04 · Ads
Stoy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stoy runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2023 (image, text).
Poplin Pyjamas Shirt in Hopper StripesStoy23 Sept 2026image
Poplin Pyjamas Shorts in Hopper StripesStoy3 Sept 2026image
Sprayed 1996 Logo T-shirt in Tango PinkStoy3 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026STØY AARHUS ApSverified
Text ad20 Oct 2026STØY AARHUS ApSverified
Text ad20 Oct 2026STØY AARHUS ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Stoy influencers
The creators who tag @stoy_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stoy_com on Instagram, led by Le Management (72.9k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLe Management@lemanagement · 🇩🇰 DK | Fashion style luxury Creator | 72.9k | 0.2% | 2 | Tagged @stoy_com |
06 · Competitors according to Gravity
Stoy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stoy among Clothing brands in Denmark. The closest is Story Online, then careofcarl.de, Stomping Ground, endclothing.com, aboutyou.ch, laboutiqueofficielle.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Story Onlinestoryonline.co.il | |||||||
| careofcarl.decareofcarl.de | |||||||
| Stomping Groundstompingground.ca | |||||||
| endclothing.comendclothing.com | |||||||
| aboutyou.chaboutyou.ch | |||||||
| laboutiqueofficielle.comlaboutiqueofficielle.com |
07 · Company
Who is behind Stoy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stoy is a company based in Aarhus C, Denmark, on a domain registered in July 2001. It employs about 76 people.
- Entity country
- 🇩🇰 Denmark · Aarhus C
- Domain registered
- 1 Jul 2001
- Status
- Operating
- Employees
- 76 on LinkedIn
- Own store
- stoy.com · Shopify · DKK
- Catalogue
- 529 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stoy
What people ask Google about Stoy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stoy a legit company?
According to Gravity by Benchr, Stoy is a brand based in Aarhus C, Denmark: its website has existed since July 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 73,596 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Stoy reviews: is it worth it?
Customers rate Stoy 3.2 out of 5 on Trustpilot over 176 reviews, 10 of them in the last twelve months: 67% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Stoy sell?
A platform for discovery in mens and womens fashion, mixing high end luxury with small independent brands on a global scale. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Stoy expensive?
Stoy's best seller, Gardana Shoes in Hemp, sells DKK 350.00 on stoy.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check stoy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Stoy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Stoy advertises on Facebook and Instagram and on Google, where its offers often run. Check stoy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Stoy?
Stoy sells on its own website, stoy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Stoy?
Gravity by Benchr records a company based in Aarhus C, Denmark, whose domain was registered in 2001, with 76 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stoy growing?
Not at the moment. Gravity by Benchr estimates about 223,200 visits to stoy.com in September 2026, down 7% in a month and down 12% over three months. Stoy ranks #36 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stoy use?
Gravity by Benchr identifies stoy.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Stoy's ad budget?
Gravity by Benchr does not publish a spend figure for Stoy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Stoy ranks #36 of 1,522 by estimated traffic. Its closest competitors on the same market are Story Online, careofcarl.de, Stomping Ground, endclothing.com and aboutyou.ch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stoy.