Brand page · Personal Care · Australia
STRAAND traffic, ads & competitors 30.1k visits a month, 34 active Meta ads, Gravity score 652.
STRAAND — STRAAND is an Australian-made scalp and hair care brand that offers science-backed formulas to treat dandruff, dryness, oiliness, and frizz. In September 2026 straand.com.au drew an estimated 30.1k visits, down 37% on the month before. It ranks #316 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
STRAAND is an Australian-made scalp and hair care brand that offers science-backed formulas to treat dandruff, dryness, oiliness, and frizz.
01 · Traffic
STRAAND website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
STRAAND drew an estimated 30.1k visits in September 2026, down 37% on the month before and up 123% over three months.
- Worldwide#261,908of 4.5m sites · Top 10%
- In Australia#6,939of 105k sites · Top 10%
- Personal Care, worldwide#13,345of 215,119 brands · Top 10%
- Personal Care, Australia#316of 6,103 brands · Top 10%
30.1k
estimated visits in September
1 mo ▼ −37.5%4 mo ▲ +123.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
STRAAND reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
STRAAND holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
STRAAND best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
STRAAND sells on Shopify, 99% of its catalogue in stock. The best seller is The Daily Duo, at A$50.00, followed by Scalp Care 101 and The Crown Fix Scalp Serum.
#1The Daily DuoSTRAANDA$50.00In stock
#2Scalp Care 101STRAANDA$67.00In stock
#3The Crown Fix Scalp SerumSTRAANDA$29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places STRAAND in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 82% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$48.47
- Currency
- AUD
04 · Ads
STRAAND ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
STRAAND runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text).
Free Mystery Gift When You Spend $80+Straand8 Oct 2026image
96.9% say oil is under controlStraand6 Oct 2026image
Free Hydrating Serum With Every 3-PackStraand6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Straand PTY LTDverified
Text ad20 Oct 2026Straand PTY LTDverified
Text ad20 Oct 2026Straand PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
STRAAND influencers
The creators who tag @straand.scalpcare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @straand.scalpcare on Instagram, led by Alana Wu | Tribeofwuwu | Beauty & Family (45.8k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlana Wu | Tribeofwuwu | Beauty & Family@alanagracewu · 🇬🇧 GB | Travel tourism exploration Creator | 45.8k | 1.2% | 1 | Tagged @straand.scalpcare |
06 · Competitors according to Gravity
STRAAND competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for STRAAND among Personal Care brands in Australia. The closest is Bouf, then LOHY., SLICKHAIR, BondiBoost, BRUSHOLOGY, Twiddl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Boufbouf.com | |||||||
| LOHY.lohy.com.au | |||||||
| SLICKHAIRslickhair.com | |||||||
| BondiBoostbondiboost.com.au | |||||||
| BRUSHOLOGYbrushology.com.au | |||||||
| Twiddltwiddl.co |
07 · Company
Who is behind STRAAND?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
STRAAND is a company based in South Melbourne, Australia. It employs about 8 people and is listed at seed stage.
- Entity country
- 🇦🇺 Australia · South Melbourne
- Status
- Operating
- Employees
- 8 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Own store
- straand.com.au · Shopify · AUD
- Catalogue
- 37 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about STRAAND
What people ask Google about STRAAND.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is STRAAND a legit company?
According to Gravity by Benchr, STRAAND is a brand based in South Melbourne, Australia: it sells on a Shopify store, it employs 8 people on LinkedIn, it has 26,081 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does STRAAND sell?
STRAAND is an Australian-made scalp and hair care brand that offers science-backed formulas to treat dandruff, dryness, oiliness, and frizz. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does STRAAND cost?
STRAAND's best seller, The Daily Duo, sells A$50.00 on straand.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check straand.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does STRAAND have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: STRAAND advertises on Facebook and Instagram and on Google, where its offers often run. Check straand.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy STRAAND?
STRAAND sells on its own website, straand.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind STRAAND?
Gravity by Benchr records a company based in South Melbourne, Australia, with 8 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is STRAAND doing well?
Yes. Gravity by Benchr estimates about 30,100 visits to straand.com.au in September 2026, down 37% in a month and up 123% over three months. STRAAND ranks #316 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does STRAAND use?
Gravity by Benchr identifies straand.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does STRAAND spend on Meta ads?
Gravity by Benchr does not publish a spend figure for STRAAND on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, STRAAND ranks #316 of 6,103 by estimated traffic. Its closest competitors on the same market are Bouf, LOHY., SLICKHAIR, BondiBoost and BRUSHOLOGY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with STRAAND.