Brand page · Outdoor Recreation · Germany
straede: 84.6k visits a month, 164 active Meta ads, Gravity score 693.
straede — straede is a German cycling apparel brand that focuses on minimalist designs for road bikes and gravel bikes, offering a balance between aesthetics, price, and performance. In September 2026 straede.cc drew an estimated 84.6k visits, down 45% on the month before. It ranks #77 of 1,894 Outdoor Recreation brands in Germany and holds a 5.0 Trustpilot rating over 1,301 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 163 peers: Outdoor Recreation brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
straede is a German cycling apparel brand that focuses on minimalist designs for road bikes and gravel bikes, offering a balance between aesthetics, price, and performance.
01 · Traffic
How much traffic straede gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
straede drew an estimated 84.6k visits in September 2026, down 45% on the month before and down 35% over three months.
- Worldwide#108,279of 4.5m sites · Top 5%
- In Germany#4,921of 184k sites · Top 5%
- Outdoor Recreation, worldwide#2,024of 101,136 brands · Top 5%
- Outdoor Recreation, Germany#77of 1,894 brands · Top 5%
84.6k
estimated visits in September
1 mo ▼ −45.3%4 mo ▼ −35.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about straede.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
straede holds 5.0 out of 5 on Trustpilot over 1,301 reviews, 374 of them in the last twelve months: 98% of customers give five stars and 0% one star. That volume places straede in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What straede sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
straede sells on Shopify, 97% of its catalogue in stock. The best seller is Socks, at €14.00, followed by Aero Bib Shorts Women and Aerlig Jersey Women.
#1Socksstraede€14.00In stock
#2Aero Bib Shorts Womenstraede€99.00–€110.00In stock
#3Aerlig Jersey Womenstraede€69.00–€89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places straede in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 71% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$168.01
- Currency
- EUR
04 · Ads
What straede is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
straede runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Alles für kalte Ausfahrten. In einem Set.straede.cc6 Oct 2026video
Minimalistische Radbekleidungstraede.cc6 Oct 2026image
Spare im Bundlestraede.cc6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026STRAEDE GmbHverified
Text ad21 Oct 2026STRAEDE GmbHverified
Text ad20 Oct 2026STRAEDE GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about straede.
The creators who tag @straede.cc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @straede.cc on Instagram, led by Denisa (25.5k followers, 10.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDenisa@denixxaa · 🇪🇸 ES | Travel tourism exploration Creator | 25.5k | 10.3% | 7 | Tagged @straede.cc |
06 · Competitors according to Gravity
Who straede competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for straede among Outdoor Recreation brands in Germany. The closest is Cube Store Brilon, then Hexlox, myvelo.de, Challventure, Hayes Bicycle EU, Urtopia EU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cube Store Briloncube-store-brilon.de | |||||||
| Hexloxhexlox.com | |||||||
| myvelo.demyvelo.de | |||||||
| Challventurechallventure.de | |||||||
| Hayes Bicycle EUeu.hayesbicycle.com | |||||||
| Urtopia EUnewurtopia.de |
07 · Company
The company behind straede.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
straede is a company based in Köln, Germany, founded in 2021 according to LinkedIn, on a domain registered in August 2020. It employs about 8 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Köln
- Founded
- 2021, per LinkedIn
- Domain registered
- 10 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Seed · last deal: angel
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- straede.cc · Shopify · EUR
- Catalogue
- 156 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about straede
What people ask Google about straede.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is straede legit?
According to Gravity by Benchr, straede is a brand based in Köln, Germany: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 38,748 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about straede?
Customers rate straede 5.0 out of 5 on Trustpilot over 1,301 reviews, 374 of them in the last twelve months: 98% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does straede sell?
straede is a German cycling apparel brand that focuses on minimalist designs for road bikes and gravel bikes, offering a balance between aesthetics, price, and performance. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
straede prices: how much is it?
straede's best seller, Socks, sells €14.00 on straede.cc. 97% of the catalogue is in stock. Gravity does not track prices daily: check straede.cc before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does straede have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: straede advertises on Facebook and Instagram and on Google, where its offers often run. Check straede.cc for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy straede?
straede sells on its own website, straede.cc, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind straede?
Gravity by Benchr records a company based in Köln, Germany, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 8 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is straede doing well?
Not at the moment. Gravity by Benchr estimates about 84,600 visits to straede.cc in September 2026, down 45% in a month and down 35% over three months. straede ranks #77 of 1,894 Outdoor Recreation brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does straede use?
Gravity by Benchr identifies straede.cc as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does straede spend on Meta ads?
Gravity by Benchr does not publish a spend figure for straede on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Germany?
Among Outdoor Recreation brands in Germany in the Gravity by Benchr index, straede ranks #77 of 1,894 by estimated traffic. Its closest competitors on the same market are Cube Store Brilon, Hexlox, myvelo.de, Challventure and Hayes Bicycle EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with straede.