Brand page · Lighting
Straluma: 62.4k visits a month, 23 active Meta ads.
Straluma — Straluma is the largest lighting store in the Netherlands, specializing in indoor lighting with over 9000 lamps and accessories for various styles and spaces. In September 2026 straluma.nl drew an estimated 62.4k visits, up 89% on the month before. It ranks #24 of 505 Lighting brands and holds a 2.8 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Straluma is the largest lighting store in the Netherlands, specializing in indoor lighting with over 9000 lamps and accessories for various styles and spaces.
01 · Traffic
How much traffic Straluma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Straluma drew an estimated 62.4k visits in September 2026, up 89% on the month before and up 96% over three months.
- Worldwide#140,809of 4.5m sites · Top 5%
- In Netherlands#1,944of 78.6k sites · Top 5%
- Lighting, worldwide#661of 25,385 brands · Top 5%
- Lighting, Netherlands#24of 505 brands · Top 5%
62.4k
estimated visits in September
1 mo ▲ +89.4%4 mo ▲ +96.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Straluma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Straluma holds 2.8 out of 5 on Trustpilot over 34 reviews, 9 of them in the last twelve months: 44% of customers give five stars and 41% one star. That volume places Straluma in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Lighting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Straluma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Straluma's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Straluma in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Straluma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Straluma runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since May 2023 (image, text, video).
Bezoek Straluma in BarendrechtStraluma3 Oct 2026video
Bezoek Straluma in BarendrechtStraluma3 Oct 2026video
Bezoek Straluma in BarendrechtStraluma3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Straluma B.V.verified
Text ad21 Oct 2026Straluma B.V.verified
Text ad21 Oct 2026Straluma B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Straluma.
The creators who tag @straluma on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Straluma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Straluma among Lighting brands. The closest is ALUSON Eclairage, then KiKi Lighting, Lichtkoning, Ledisons, Tomix - Lampy, Lysbutikken.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ALUSON Eclairagealuson-eclairage.fr | |||||||
| KiKi Lightingkikilighting.nl | |||||||
| Lichtkoninglichtkoning.be | |||||||
| Ledisonsledisons.nl | |||||||
| Tomix - Lampytomix.pl | |||||||
| Lysbutikken.nolysbutikken.no |
07 · Company
The company behind Straluma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Straluma is an e-commerce brand, on a domain registered in January 1999.
- Legal name
- Data not available
- Registration no.
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- VAT
- Data not available
- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 5 Jan 1999
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- straluma.nl · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Straluma
What people ask Google about Straluma.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Straluma legit?
According to Gravity by Benchr, Straluma is a brand: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it has 4,648 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Straluma reviews: is it worth it?
Customers rate Straluma 2.8 out of 5 on Trustpilot over 34 reviews, 9 of them in the last twelve months: 44% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Straluma?
Straluma is the largest lighting store in the Netherlands, specializing in indoor lighting with over 9000 lamps and accessories for various styles and spaces. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Does Straluma have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Straluma advertises on Facebook and Instagram and on Google, where its offers often run. Check straluma.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Straluma?
Straluma sells on its own website, straluma.nl, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Straluma?
Gravity by Benchr records a company, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Straluma growing?
Yes. Gravity by Benchr estimates about 62,400 visits to straluma.nl in September 2026, up 89% in a month and up 96% over three months. Straluma ranks #24 of 505 Lighting brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Straluma use?
Gravity by Benchr identifies straluma.nl as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records.
What is Straluma's ad budget?
Gravity by Benchr does not publish a spend figure for Straluma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands?
Among Lighting brands in the Gravity by Benchr index, Straluma ranks #24 of 505 by estimated traffic. Its closest competitors on the same market are ALUSON Eclairage, KiKi Lighting, Lichtkoning, Ledisons and Tomix - Lampy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Straluma.