Brand page · Handbags, Wallets & Cases · New Zealand
STRAND: 213k visits a month, 186 active Meta ads, Gravity score 672.
STRAND — Strandbags New Zealand is a retailer that sells bags including leather handbags, fashion handbags, travel bags, luggage, wallets, business bags and backpacks. In September 2026 strandbags.co.nz drew an estimated 213k visits, down 4% on the month before. It ranks #1 of 150 Handbags, Wallets & Cases brands in New Zealand.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Handbags, Wallets & Cases brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Strandbags New Zealand is a retailer that sells bags including leather handbags, fashion handbags, travel bags, luggage, wallets, business bags and backpacks.
01 · Traffic
How much traffic STRAND gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
STRAND drew an estimated 213k visits in September 2026, down 4% on the month before and up 11% over three months.
- Worldwide#49,763of 4.5m sites · Top 5%
- In New Zealand#169of 26.3k sites · Top 1%
- Handbags, Wallets & Cases, worldwide#250of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, New Zealand#1of 150 brands · Top 1%
213k
estimated visits in September
1 mo ▼ −4.2%4 mo ▲ +11.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about STRAND.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
STRAND holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Bags and Luggage Store Luggage Store Handbags Shop Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What STRAND sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
STRAND sells on Shopify, 100% of its catalogue in stock. The best seller is Slim Luggage Tag, at NZ$5.99, followed by Slim Luggage Tag and Slim Luggage Tag.
#1Slim Luggage TagSTRANDNZ$5.99In stock
#2Slim Luggage TagSTRANDNZ$5.99In stock
#3Slim Luggage TagSTRANDNZ$5.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places STRAND in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 46% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$139.51
- Currency
- NZD
04 · Ads
What STRAND is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
STRAND runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
30% Off* New Season HandbagsStrandbags8 Oct 2026image
Shop the New Bondi Dual Open CaseStrandbags8 Oct 2026image
Exclusive STRAND+ OfferStrandbags8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Strandbags Group Pty Limitedverified
Image ad21 Oct 2026Strandbags Group Pty Limitedverified
Text ad21 Oct 2026Strandbags Group Pty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about STRAND.
The creators who tag @strandbags on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @strandbags on Instagram, led by Charles Oliver | Music & Fashion (26k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharles Oliver | Music & Fashion@_charlesoliver_ · 🇦🇺 AU | Fashion style luxury Creator | 26k | 2.7% | 3 | Tagged @strandbags |
06 · Competitors according to Gravity
Who STRAND competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for STRAND among Handbags, Wallets & Cases brands in New Zealand. The closest is bagaglio.it, then bagsonline.de, Bags To Go, Markenkoffer, Travelbags, mesbagages.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bagaglio.itbagaglio.it | |||||||
| bagsonline.debagsonline.de | |||||||
| Bags To Gobagstogo.com.au | |||||||
| Markenkoffermarkenkoffer.de | |||||||
| Travelbagstravelbags.nl | |||||||
| mesbagages.commesbagages.com |
07 · Company
The company behind STRAND.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
STRAND is a company based in Belrose, New Zealand, founded in 1927 according to LinkedIn, on a domain registered in July 2007. It employs about 752 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Belrose
- Founded
- 1927, per LinkedIn
- Domain registered
- 18 Jul 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 752 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- strandbags.co.nz · Shopify · NZD
- Catalogue
- 771 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about STRAND
What people ask Google about STRAND.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is STRAND legit or a scam?
According to Gravity by Benchr, STRAND is a brand based in Belrose, New Zealand: its website has existed since July 2007, it sells on a Shopify store, it employs 752 people on LinkedIn, it has 62,120 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is STRAND known for?
Strandbags New Zealand is a retailer that sells bags including leather handbags, fashion handbags, travel bags, luggage, wallets, business bags and backpacks. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification, October 2026.
Is STRAND expensive?
STRAND's best seller, Slim Luggage Tag, sells NZ$5.99 on strandbags.co.nz. 100% of the catalogue is in stock. Gravity does not track prices daily: check strandbags.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a STRAND discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: STRAND advertises on Facebook and Instagram and on Google, where its offers often run. Check strandbags.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy STRAND?
STRAND sells on its own website, strandbags.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind STRAND?
Gravity by Benchr records a company based in Belrose, New Zealand, founded in 1927 according to LinkedIn, on a domain registered in 2007, with 752 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is STRAND growing?
Yes. Gravity by Benchr estimates about 213,000 visits to strandbags.co.nz in September 2026, down 4% in a month and up 11% over three months. STRAND ranks #1 of 150 Handbags, Wallets & Cases brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does STRAND use?
Gravity by Benchr identifies strandbags.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is STRAND's ad budget?
Gravity by Benchr does not publish a spend figure for STRAND on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in New Zealand?
Among Handbags, Wallets & Cases brands in New Zealand in the Gravity by Benchr index, STRAND ranks #1 of 150 by estimated traffic. Its closest competitors on the same market are bagaglio.it, bagsonline.de, Bags To Go, Markenkoffer and Travelbags. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with STRAND.