Brand page · Jewelry · Australia
STRAPIFY: 182K visits a month, 15 active Meta ads, Gravity score 586.
STRAPIFY — Strapify is an online retailer that sells premium replacement watch bands and straps for various watch brands including Apple, Samsung, Garmin, Fitbit, and Seiko. In September 2026 strapify.com.au drew an estimated 182K visits, down 6% on the month before. It ranks #34 of 4,011 Jewelry brands in Australia and holds a 4.9 Trustpilot rating over 1,070 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Jewelry brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Strapify is an online retailer that sells premium replacement watch bands and straps for various watch brands including Apple, Samsung, Garmin, Fitbit, and Seiko.
01 · Traffic
How much traffic STRAPIFY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
STRAPIFY drew an estimated 182K visits in September 2026, down 6% on the month before and up 4% over three months.
- Worldwide#56,678of 4.5M sites · Top 5%
- In Australia#1,182of 105K sites · Top 5%
- Jewelry, worldwide#1,086of 132,285 brands · Top 1%
- Jewelry, Australia#34of 4,011 brands · Top 1%
182K
estimated visits in September
1 mo ▼ −5.8%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about STRAPIFY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
STRAPIFY holds 4.9 out of 5 on Trustpilot over 1,070 reviews, 494 of them in the last twelve months: 94% of customers give five stars and 3% one star. That volume places STRAPIFY in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Watch Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What STRAPIFY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
STRAPIFY sells on Shopify, 85% of its catalogue in stock. The best seller is [Quick Release] Classic Silicone, at A$35.95–A$39.95, followed by [QuickFit] Flexi Silicone and Link Remover Tool 2 with Height Adjustment.
#1[Quick Release] Classic SiliconeSTRAPIFYA$35.95–A$39.95In stock
#2[QuickFit] Flexi SiliconeSTRAPIFYA$39.95In stock
#3Link Remover Tool 2 with Height AdjustmentSTRAPIFYA$15.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places STRAPIFY in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 22% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$62.70
- Currency
- AUD
04 · Ads
What STRAPIFY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
STRAPIFY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
[QuickFit] Flexi Silicone - Two ToneStrapify8 Jul 2026image
Hundreds of Apple Watch StrapsStrapify23 Jun 2026video
[Apple Watch] Protective Case (Series 1-9 Only)Strapify23 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Strapify Australia Pty Ltdverified
Image ad20 Oct 2026Strapify Australia Pty Ltdverified
Text ad20 Oct 2026Strapify Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about STRAPIFY.
The creators who tag @strapify_australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who STRAPIFY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for STRAPIFY among Jewelry brands in Australia. The closest is StrapsCo, then Barton Watch Bands, Strapcode, WatchGecko, Uncle Straps, Wristbuddys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| StrapsCostrapsco.com | |||||||
| Barton Watch Bandsbartonwatchbands.com | |||||||
| Strapcodestrapcode.com | |||||||
| WatchGeckowatchgecko.com | |||||||
| Uncle Strapsunclestraps.com | |||||||
| Wristbuddyswristbuddys.com |
07 · Company
The company behind STRAPIFY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
STRAPIFY is a company based in Heidelberg West, Australia, founded in 2017 according to LinkedIn. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Heidelberg West
- Founded
- 2017, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- strapify.com.au · Shopify · AUD
- Catalogue
- 1,265 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about STRAPIFY
What people ask Google about STRAPIFY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is STRAPIFY legit or a scam?
According to Gravity by Benchr, STRAPIFY is a brand based in Heidelberg West, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 2,877 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
STRAPIFY reviews: is it worth it?
Customers rate STRAPIFY 4.9 out of 5 on Trustpilot over 1,070 reviews, 494 of them in the last twelve months: 94% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is STRAPIFY?
Strapify is an online retailer that sells premium replacement watch bands and straps for various watch brands including Apple, Samsung, Garmin, Fitbit, and Seiko. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
STRAPIFY prices: how much is it?
STRAPIFY's best seller, [Quick Release] Classic Silicone, sells from A$35.95 to A$39.95 on strapify.com.au. 85% of the catalogue is in stock. Gravity does not track prices daily: check strapify.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does STRAPIFY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: STRAPIFY advertises on Facebook and Instagram and on Google, where its offers often run. Check strapify.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy STRAPIFY?
STRAPIFY sells on its own website, strapify.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind STRAPIFY?
Gravity by Benchr records a company based in Heidelberg West, Australia, founded in 2017 according to LinkedIn, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is STRAPIFY doing well?
Yes. Gravity by Benchr estimates about 182,100 visits to strapify.com.au in September 2026, down 6% in a month and up 4% over three months. STRAPIFY ranks #34 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does STRAPIFY use?
Gravity by Benchr identifies strapify.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is STRAPIFY's ad budget?
Gravity by Benchr does not publish a spend figure for STRAPIFY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, STRAPIFY ranks #34 of 4,011 by estimated traffic. Its closest competitors on the same market are StrapsCo, Barton Watch Bands, Strapcode, WatchGecko, Uncle Straps. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with STRAPIFY.