Brand page · Electronics Accessories · Australia
Strapsicle: 47.9k visits a month, 43 active Meta ads, Gravity score 580.
Strapsicle — Strapsicle is a company that sells Kindle and Kobo accessories, including straps, cases, and other reading accessories designed to improve comfort and prevent device drops. In September 2026 strapsicle.com drew an estimated 47.9k visits, down 12% on the month before. It ranks #479 of 5,552 Electronics Accessories brands in Australia and holds a 4.1 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 94 peers: Electronics Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Strapsicle is a company that sells Kindle and Kobo accessories, including straps, cases, and other reading accessories designed to improve comfort and prevent device drops.
01 · Traffic
How much traffic Strapsicle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Strapsicle drew an estimated 47.9k visits in September 2026, down 12% on the month before and up 6% over three months.
- Worldwide#176,556of 4.5m sites · Top 5%
- In United States#56,501of 1.2m sites · Top 5%
- Electronics Accessories, worldwide#3,414of 56,814 brands · Top 10%
- Electronics Accessories, United States#479of 5,552 brands · Top 10%
47.9k
estimated visits in September
1 mo ▼ −12.4%4 mo ▲ +5.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Strapsicle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Strapsicle holds 4.1 out of 5 on Trustpilot over 62 reviews, 26 of them in the last twelve months: 89% of customers give five stars and 6% one star. That volume places Strapsicle in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Strapsicle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Strapsicle sells on Shopify, 100% of its catalogue in stock. The best seller is Strapsicle Straps for Kindles & Kobos, at A$25.95–A$26.95, followed by The Strapsicle Clutch — The Handbag for Your Kindle & Kobo and Strapsicle Protective Clear Case for Kindle.
#1Strapsicle Straps for Kindles & KobosStrapsicleA$25.95–A$26.95In stock
#2The Strapsicle Clutch — The Handbag for Your Kindle & KoboStrapsicleA$36.95–A$38.95In stock
#3Strapsicle Protective Clear Case for KindleStrapsicleA$18.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Strapsicle in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 59% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$35.18
- Currency
- AUD
04 · Ads
What Strapsicle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Strapsicle runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
Strapsicle - E-Reader AccessoriesStrapsicle - E-Reader Accessories7 Oct 2026image
clumsy girls 🤝 kindle straps #kindle #kindlegirlie #kindleaccessories #booktok #girlproblemsStrapsicle - E-Reader Accessories7 Oct 2026video
Strapsicle - E-Reader AccessoriesStrapsicle - E-Reader Accessories7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Strapsicleverified
Text ad20 Oct 2026Strapsicleverified
Text ad20 Oct 2026Strapsicleverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Strapsicle.
The creators who tag @strapsicle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Strapsicle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Strapsicle among Electronics Accessories brands in Australia. The closest is ArcaLoot, then Mousepad Warehouse, skinwraps.com.au, Case Society Co, iKase, Vista Case.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ArcaLootarcaloot.com | |||||||
| Mousepad Warehousemousepadwarehouse.com | |||||||
| skinwraps.com.auskinwraps.com.au | |||||||
| Case Society Cocasesocietyco.com | |||||||
| iKaseikase.com.au | |||||||
| Vista Casevistacase.com.au |
07 · Company
The company behind Strapsicle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Strapsicle is a company based in Bondi Beach, Australia, founded in 2022 according to LinkedIn, on a domain registered in November 2021. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Bondi Beach
- Founded
- 2022, per LinkedIn
- Domain registered
- 29 Nov 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- strapsicle.com · Shopify · AUD
- Catalogue
- 72 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Strapsicle
What people ask Google about Strapsicle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Strapsicle legit?
According to Gravity by Benchr, Strapsicle is a brand based in Bondi Beach, Australia: its website has existed since November 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 27,170 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Strapsicle reviews
Customers rate Strapsicle 4.1 out of 5 on Trustpilot over 62 reviews, 26 of them in the last twelve months: 89% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Strapsicle sell?
Strapsicle is a company that sells Kindle and Kobo accessories, including straps, cases, and other reading accessories designed to improve comfort and prevent device drops. Gravity by Benchr classifies it under Electronics Accessories, with Computer Accessories making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Strapsicle expensive?
Strapsicle's best seller, Strapsicle Straps for Kindles & Kobos, sells from A$25.95 to A$26.95 on strapsicle.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check strapsicle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Strapsicle promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Strapsicle advertises on Facebook and Instagram and on Google, where its offers often run. Check strapsicle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Strapsicle?
Strapsicle sells on its own website, strapsicle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Strapsicle?
Gravity by Benchr records a company based in Bondi Beach, Australia, founded in 2022 according to LinkedIn, on a domain registered in 2021, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Strapsicle growing?
Yes. Gravity by Benchr estimates about 47,900 visits to strapsicle.com in September 2026, down 12% in a month and up 6% over three months. Strapsicle ranks #479 of 5,552 Electronics Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Strapsicle use?
Gravity by Benchr identifies strapsicle.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Strapsicle's ad budget?
Gravity by Benchr does not publish a spend figure for Strapsicle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in Australia?
Among Electronics Accessories brands in Australia in the Gravity by Benchr index, Strapsicle ranks #479 of 5,552 by estimated traffic. Its closest competitors on the same market are ArcaLoot, Mousepad Warehouse, skinwraps.com.au, Case Society Co and iKase. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Strapsicle.