Brand page · Hardware Accessories
Strapworks: 84.6k visits a month, 23 active Meta ads.
Strapworks — Strapworks is an American family-owned manufacturer and retailer of custom straps, webbing, tie-downs, buckles, and hardware. They sell products by the foot with no minimum order requirement. In September 2026 strapworks.com drew an estimated 84.6k visits, up 20% on the month before. It ranks #39 of 2,140 Hardware Accessories brands and holds a 4.7 Trustpilot rating over 10,382 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Strapworks is an American family-owned manufacturer and retailer of custom straps, webbing, tie-downs, buckles, and hardware. They sell products by the foot with no minimum order requirement.
01 · Traffic
How much traffic Strapworks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Strapworks drew an estimated 84.6k visits in September 2026, up 20% on the month before and up 45% over three months.
- Worldwide#108,221of 4.5m sites · Top 5%
- In United States#35,340of 1.2m sites · Top 5%
- Hardware Accessories, worldwide#172of 17,290 brands · Top 1%
- Hardware Accessories, United States#39of 2,140 brands · Top 5%
84.6k
estimated visits in September
1 mo ▲ +20.4%4 mo ▲ +45.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Strapworks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Strapworks holds 4.7 out of 5 on Trustpilot over 10,382 reviews, 560 of them in the last twelve months: 86% of customers give five stars and 2% one star. That volume places Strapworks in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Promotional Item Store Sewing Company Fabric Wholesaler Shipping Equipment Industry Fabric Product Manufacturer
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Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Strapworks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Strapworks's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Strapworks in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Strapworks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Strapworks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Rainbow Hardware🌈Strapworks.com5 Oct 2026image
High-Quality Straps For Everyday NeedsStrapworks.com20 Aug 2026video
Strapworks.comStrapworks.com19 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Strapworks LLCverified
Text ad21 Oct 2026Strapworks LLCverified
Image ad21 Oct 2026Strapworks LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Strapworks.
The creators who tag @strapworks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Strapworks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Strapworks among Hardware Accessories brands. The closest is ykkfastening.com, then Rope Source, ESSVE, Tarps Now, Würth Polska, SPAX International.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ykkfastening.comykkfastening.com | |||||||
| Rope Sourcerope-source.co.uk | |||||||
| ESSVEessve.com | |||||||
| Tarps Nowtarpsnow.com | |||||||
| Würth Polskawurth.pl | |||||||
| SPAX Internationalspax.com |
07 · Company
The company behind Strapworks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Strapworks is an e-commerce brand, founded in 2000 according to LinkedIn, on a domain registered in May 2000. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- 2000, per LinkedIn
- Domain registered
- 27 May 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- strapworks.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Strapworks
What people ask Google about Strapworks.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Strapworks a legit company?
According to Gravity by Benchr, Strapworks is a brand: its website has existed since May 2000, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 7 people on LinkedIn, it has 3,170 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Strapworks?
Customers rate Strapworks 4.7 out of 5 on Trustpilot over 10,382 reviews, 560 of them in the last twelve months: 86% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Strapworks known for?
Strapworks is an American family-owned manufacturer and retailer of custom straps, webbing, tie-downs, buckles, and hardware. They sell products by the foot with no minimum order requirement. Gravity by Benchr classifies it under Hardware Accessories. Source: Gravity by Benchr product classification.
Strapworks promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Strapworks advertises on Facebook and Instagram and on Google, where its offers often run. Check strapworks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Strapworks?
Strapworks sells on its own website, strapworks.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Strapworks?
Gravity by Benchr records a company, founded in 2000 according to LinkedIn, on a domain registered in 2000, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Strapworks doing well?
Yes. Gravity by Benchr estimates about 84,600 visits to strapworks.com in September 2026, up 20% in a month and up 45% over three months. Strapworks ranks #39 of 2,140 Hardware Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Strapworks use?
Gravity by Benchr identifies strapworks.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Strapworks spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Strapworks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hardware Accessories brands?
Among Hardware Accessories brands in the Gravity by Benchr index, Strapworks ranks #39 of 2,140 by estimated traffic. Its closest competitors on the same market are ykkfastening.com, Rope Source, ESSVE, Tarps Now and Würth Polska. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Strapworks.